Head of Marketing | Operations Board Member at Quartix Technologies PLC

LSE-listed SaaS company providing B2B vehicle tracking and fleet management. Scaled lead generation by 200% while optimising ROI and maintaining team size. Developed go-to-market strategy for four new geographies, growing subscriptions by 49% from 2023 to 2024 in new territories. Repositioned the brand around customer-first values, driving over 1000 Trustpilot reviews with a 4.8 rating and winning IIC Gold Awards to establish a key USP. Led brand repositioning towards larger B2B customers using Account-Based Marketing (ABM) to drive enterprise engagement and double Field Sales units. Conducted buyer journey mapping to create stage-based content-led campaigns increasing conversion rates from lead to sales by over 20%. Reported directly to executive team and contributed to strategic business direction as part of the Operational Board.

Global Marketing Manager at Congenica Genome Interpretation

Genomic diagnostics scale-up in health tech B2B. Managed global branding, PR, events, media, and digital presence in the rare disease precision medicine space.

Digital Marketing Manager at Redgate Software

Led high-performing central marketing functions including web, media, and communities. Set up scalable media ad planning and analytics. Established scalable digital strategies across SEO, PPC, retargeting, and analytics. Restructured Google Ads Account leading to significant cost improvements. Decreased dependency on paid channels via cross-functional strategy creation to increase content and SEO performance.

Head of Device Marketing at Orange

Developed and executed mobile devices product portfolio and product launch strategies across UK and international markets. Developed close relationships with mobile device suppliers to gain co-marketing funds enabling strong launch campaigns in Orange Retail. Delivered first-to-market launches and improved time-to-market processes.

Marketing & Product Roles at BT and Cable & Wireless

Head of Marketing | Operations Board Member at Quartix Technologies PLC

Led marketing for an LSE-listed SaaS company specializing in B2B vehicle tracking and fleet management. Scaled lead generation by 200% while maintaining team size and optimizing ROI. Developed go-to-market strategy for four new geographies, growing subscriptions by 49% in new territories from 2023 to 2024. Repositioned the brand around customer-first values, securing over 1000 Trustpilot reviews with a 4.8 rating and earning IIC Gold Awards to establish a USP. Directed brand repositioning towards larger B2B customers using ABM to double enterprise engagement and helped double Field Sales units. Implemented buyer journey mapping to create stage-based content-led campaigns, increasing conversion rates by over 20%. Reported directly to the executive team and contributed to strategic business direction as part of the Operational Board.

Global Marketing Manager at Congenica Genome Interpretation

Managed global branding, PR, events, media, and digital presence in the rare disease precision medicine sector within health tech B2B.

Digital Marketing Manager at Redgate Software

Led central marketing functions including web, media, and community management. Established scalable digital marketing strategies across SEO, PPC, retargeting, and analytics. Restructured Google Ads accounts resulting in significant cost improvements. Reduced dependency on paid channels by integrating cross-functional strategies to increase content and SEO performance.

Head of Device Marketing at Orange

Developed and executed mobile devices product portfolios and launch strategies across UK and international markets. Built strong supplier relationships to secure co-marketing funds, enabling impactful launch campaigns in Orange Retail. Delivered first-to-market launches and improved time-to-market processes.

Marketing & Product Roles at BT and Cable & Wireless

Held various marketing and product roles contributing to company initiatives.

Head of Marketing | Operations Board Member at Quartix Technologies PLC

LSE-listed SaaS company providing B2B vehicle tracking and fleet management. Scaled lead generation by 200% while optimising ROI and maintaining team size. Developed the go-to-market strategy for four new geographies, most recently growing subscriptions by 49% from 2023 to 2024 in new territories. Repositioned the brand around customer-first values, driving 1000+ Trustpilot reviews (4.8 rating), IIC Gold Awards to establish a key USP in external communications. Led brand repositioning towards larger B2B customers, using ABM to drive enterprise engagement and helping double Field Sales units. Buyer journey mapping to create stage-based content-led campaigns to increase conversion rates from lead to sales by over 20%. Reported directly to the executive team, contributing to strategic business direction as part of the Operational Board.

Global Marketing Manager at Congenica Genome Interpretation

Genomic diagnostics scale-up in health tech B2B. Managed global branding, PR, events, media and digital presence in the rare disease precision medicine space.

Digital Marketing Manager at Redgate Software

Led high-performing central marketing functions, including web, media and communities. Set up scalable way to manage media ad planning and analytics. Established scalable digital strategies across SEO, PPC, retargeting, and analytics. Restructured Google Ads Account leading to significant cost improvements. Decreased dependency on ‘paid channels’ via cross functional strategy creation to increase content / SEO performance.

Head of Device Marketing at Orange

Developed and executed mobile devices product portfolio and product launch strategies across UK and international markets. Developed a close relationship with mobile devices suppliers to gain co-marketing funds enabling strong launch campaigns in Orange Retail. Delivered first-to-market launches and improved time-to-market processes.

Marketing & Product Roles at BT and Cable & Wireless

Head of Marketing | Operations Board Member at Quartix Technologies PLC

Scaled lead generation by 200% while optimising ROI and maintaining team size. Developed go-to-market strategy for four new geographies, growing subscriptions by 49% in new territories. Repositioned the brand around customer-first values driving 1000+ Trustpilot reviews with a 4.8 rating and IIC Gold Awards to create a key USP. Led brand repositioning towards larger B2B customers using ABM to double enterprise engagement and Field Sales units. Created buyer journey mapping to increase conversion rates from lead to sales by over 20%. Reported directly to the executive team and contributed to strategic business direction as an Operational Board member.

Global Marketing Manager at Congenica Genome Interpretation

Managed global branding, PR, events, media and digital presence in the rare disease precision medicine space.

Digital Marketing Manager at Redgate Software

Led high-performing central marketing functions including web, media, and communities. Set up scalable media ad planning and analytics and established digital strategies across SEO, PPC, retargeting, and analytics. Restructured Google Ads account leading to significant cost improvements. Reduced dependency on paid channels with cross-functional strategy to boost content and SEO performance.

Head of Device Marketing at Orange

Developed and executed mobile devices product portfolio and launch strategies across UK and international markets. Built strong relationships with suppliers to gain co-marketing funds enabling strong launch campaigns in Orange Retail. Delivered first-to-market launches and improved time-to-market processes.