Available to hire
I’m Sofía Fernández Da Silva, a Montreal-based Social Media & Content Strategist with 7+ years of experience crafting high-performing digital campaigns across Instagram, TikTok and beyond. I’ve produced 120+ brand videos and collaborated with 30+ brands, festivals and organizations in Montreal, delivering multilingual content in French, English and Spanish.
I excel in influencer marketing, Meta Ads, and multilingual content creation, turning audience insights into engaging stories, product narratives, and events coverage. I leverage AI tools to ideate, translate, and adapt content for diverse audiences, and I’m fluent in French, English, and Spanish.
Experience Level
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
French
Fluent
Work Experience
Social Media Manager & Content Creator at Evangelista Sports
April 1, 2026 - May 1, 2026Developed and managed multilingual sports-related content for Instagram, TikTok, Facebook and X/Twitter in a fast-paced retail environment. Created platform-specific video concepts, hooks, captions and audience-focused storytelling. Produced short-form content focusing on football culture, product storytelling, World Cup campaigns, jerseys and sports retail marketing. Contributed to organic audience growth and engagement through trend-based content strategies and platform adaptation. Created videos reaching up to 30K+ views. Managed content planning, scripting, filming, editing, publishing and community-focused engagement strategies. Used AI tools to support ideation, translation refinement and multilingual content adaptation.
Social Media Manager at Vision 770 & Opti-W (Walmart)
May 1, 2025 - March 1, 2026Led social media strategy and digital content production for two eyewear brands operating across Montreal and Quebec. Managed end-to-end content production, including planning, scripting, filming and editing. Produced 120+ short-form videos for Instagram and Facebook campaigns. Generated videos reaching 45K+ views for Vision 770 and 17K+ views for Opti-W. Grew Vision 770’s Instagram audience from 500 to 3,000 followers in 3 months through optimized content strategy. Managed Meta Ads campaigns promoting brand content and recruitment campaigns. Led collaborations with influencers, content creators and UGC creators, including a campaign attracting 300+ creator applications. Organized marketing initiatives including giveaways, street activations and promotional events. Initiated and secured a strategic brand collaboration with Bombardier. Created social media campaigns primarily in French, with additional campaigns in English.
UGC Video Creator at Chefs Plate Québec
January 1, 2026 - PresentProduce weekly short-form marketing videos in French for social media campaigns. Manage the full video production process, including scripting, filming and editing, and final delivery.
Content Creator & Event Coverage at Latinos en Montreal
March 1, 2024 - PresentProduce social media content for a multicultural platform with 37K+ followers. Manage end-to-end video production, including scripting, filming and publishing. Cover events, festivals and brand activations across Montreal. Created high-performing videos reaching 78K+ views.
Digital Content Creator & Brand Collaborations at Independent / Freelance
January 1, 2024 - PresentCollaborated with brands, festivals and cultural organizations producing promotional social media content and event coverage. Selected collaborations include: Igloofest, Fuego Fuego Festival, Royalmount, Asian Market Night, Lunar New Year - Chinatown Montréal, Hotel Saint-Sulpice, New City Gas, Heart Stores, Chambre de Commerce Québec-Amérique Latine.
Freelance Social Media Manager & Digital Content Creator at Argentina
January 1, 2021 - January 1, 2023Managed social media accounts and digital content production for independent projects and brands. Developed content strategies, video campaigns and audience engagement initiatives.
Social Media Strategist - Film Promotion at La Provisoria
January 1, 2018 - January 1, 2020Managed the film’s social media promotion strategy and digital storytelling during international film festivals.
Education
Bachelor’s Degree in Psychology at Universidad de Palermo
January 1, 2017 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Non-Profit Organization, Professional Services
Experience Level
Expert
Expert
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