Deliver full-cycle design services for local and international clients in the fields of branding, visual identity, social media, editorial design, packaging, and web content with a strong focus on brand storytelling and user engagement. Adept at balancing hands-on design with strategic thinking, collaborating across design, marketing, and web teams. Proficient in Adobe Creative Suite, Figma, and AI-powered tools. Passionate about visual culture, innovation, and creating authentic, impactful visuals for diverse audiences. My Design Values The key principles that guide my creative work across industries are: 1. Consumer-first thinking Every project starts with a deep understanding of the end user. I ensure that each design decision delivers real value and emotional connection to the audience. 2. Collaboration I believe great results come from cross-functional teamwork. I enjoy working closely with marketing, strategy, development, and production teams to build cohesive and scalable solutions. 3. Craft & executional excellence I’m hands-on and detail-oriented, knowing that the quality of execution directly influences how the brand is perceived and remembered. 4. Curiosity & innovation I actively explore new tools, materials, technologies, and trends — including AI — to stay ahead of the curve and continuously elevate the creative process. These values help me deliver work that is not only visually strong, but also meaningful, practical, and strategically aligned with brand and business goals.

Sofiia Zhukova

Deliver full-cycle design services for local and international clients in the fields of branding, visual identity, social media, editorial design, packaging, and web content with a strong focus on brand storytelling and user engagement. Adept at balancing hands-on design with strategic thinking, collaborating across design, marketing, and web teams. Proficient in Adobe Creative Suite, Figma, and AI-powered tools. Passionate about visual culture, innovation, and creating authentic, impactful visuals for diverse audiences. My Design Values The key principles that guide my creative work across industries are: 1. Consumer-first thinking Every project starts with a deep understanding of the end user. I ensure that each design decision delivers real value and emotional connection to the audience. 2. Collaboration I believe great results come from cross-functional teamwork. I enjoy working closely with marketing, strategy, development, and production teams to build cohesive and scalable solutions. 3. Craft & executional excellence I’m hands-on and detail-oriented, knowing that the quality of execution directly influences how the brand is perceived and remembered. 4. Curiosity & innovation I actively explore new tools, materials, technologies, and trends — including AI — to stay ahead of the curve and continuously elevate the creative process. These values help me deliver work that is not only visually strong, but also meaningful, practical, and strategically aligned with brand and business goals.

Available to hire

Deliver full-cycle design services for local and international clients in the fields of branding, visual identity, social media, editorial design, packaging, and web content with a strong focus on brand storytelling and user engagement. Adept at balancing hands-on design with strategic thinking, collaborating across design, marketing, and web teams. Proficient in Adobe Creative Suite, Figma, and AI-powered tools. Passionate about visual culture, innovation, and creating authentic, impactful visuals for diverse audiences.

My Design Values

The key principles that guide my creative work across industries are:

  1. Consumer-first thinking
    Every project starts with a deep understanding of the end user. I ensure that each design decision delivers real value and emotional connection to the audience.

  2. Collaboration
    I believe great results come from cross-functional teamwork. I enjoy working closely with marketing, strategy, development, and production teams to build cohesive and scalable solutions.

  3. Craft & executional excellence
    I’m hands-on and detail-oriented, knowing that the quality of execution directly influences how the brand is perceived and remembered.

  4. Curiosity & innovation
    I actively explore new tools, materials, technologies, and trends — including AI — to stay ahead of the curve and continuously elevate the creative process.

These values help me deliver work that is not only visually strong, but also meaningful, practical, and strategically aligned with brand and business goals.

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Language

Ukrainian
Fluent
English
Advanced
Polish
Intermediate
Dutch
Beginner

Work Experience

Freelance Graphic Designer and AI Creator at Self-employed, ZZP (Ukraine - the Netherlands)
December 31, 2014 - August 18, 2025
Created a broad range of design work including logos, brand books, websites, advertising, marketing materials, product packaging, social media visuals, exhibition stands, and illustrations. Delivered projects aligned with clients’ brand identity and business goals. Managed project scope, budgets, and timelines while integrating AI tools like Midjourney and ChatGPT for image generation and concept development. Also handled production aspects like selecting print suppliers and website development collaboration.
Graphic Designer (Freelancer, ZZP) at Starspace Marketing B.V.
May 31, 2025 - August 18, 2025
Developed creative assets for social media advertising and advertising campaigns adhering to brand guidelines. Designed layouts for communication materials including landing pages, pitch decks, lead magnets, and YouTube thumbnails. Revamped social media design with unified style and templates and updated website elements.
Designer | Social Media Manager at The Zatyshok/Gezelligheid Project
February 29, 2024 - August 18, 2025
Developed consistent visual branding for online and print. Designed posters, flyers, and promotional materials. Managed social media content planning, copywriting, publishing, and engagement.
Co-Founder | Designer | AI Creator at Unframed.Collection
May 31, 2024 - August 18, 2025
Built and ran an Etsy shop selling AI-generated wall art, applying Midjourney and ChatGPT for full-cycle e-commerce services including brand identity, product descriptions, SEO listings, and social media marketing. Explored diverse artistic styles and optimized products for market fit.
Social Media Designer | Trainer | Blogger at Self-employed
January 31, 2022 - August 18, 2025
- Run an Instagram blog @insta.odejka, with 26,4K followers, where I share tips about making engaging IG story designs using mobile apps and the built-in IG story editor, as well as tricks and updates news. - Created an online course “Design Instagram Stories without apps” about designing Instagram stories using only the built-in editor and smartphone tools to maximise the impact on the target audience, build brand awareness, and increase sales, with focus on accessibility, usability, and mobile-friendly design. I did 7 course streams. The course contained 48 lessons, 60 video tutorials, 8 live feedback sessions for students in each stream and 800 IG stories design examples. More than 450 students have enrolled. - Created The Complete Guide “Typography for Instagram Stories + 69 examples for use ”- 2K copies sold. - Created 8 video lectures for online courses as invited expert. - Run telegram channel with video tutorials, 8K+ followers. - Provided consulting services for Instagram story visual strategy. - Collaborated with 500stories app, Supa.ru, KVADGroup and 17 bloggers.
Promo Creative Designer at New Channel, Ukrainian entertainment TV channel
September 30, 2012 - August 18, 2025
- Collaborated simultaneously with the design department, web team, and marketing/PR divisions. - Adapted original movie and TV series movie posters into campaign materials for various channels, including website, magazine ads, billboards, and citylights. - Localized and creatively reimagined film and series title logos into Ukrainian and Russian. - Created a broad range of static and animated digital assets (GIF and Flash banners) for promotional use on websites, enhancing user engagement and supporting content personalization. - Executed photo editing, retouching, and DTP for print materials, ensuring production-ready results across multiple formats. - Designed on-air graphics and logos for TV shows, reinforcing brand identity and improving visual storytelling on screen.
Coordinator of Social Media Departman at “Dzherelo“ Ukrainian cultural center and heritage school in Amsterdam
February 8, 2023 - February 1, 2023
- Social media management: content planning, publishing, engagement. - Creating content (photos, videos, copywriting, cover design) for social media, and involving other volunteers in creating photos, videos and texts. - Established and maintained effective communication channels with school administration and teachers, ensuring comprehensive awareness of all school events for seamless social media coverage. - Enhanced the recognition of the school and cultivated a positive image for both the school and the Ukrainian diaspora in Amsterdam.

Education

Bachelor’s degree at Kherson State University
September 1, 2001 - June 1, 2006
at Kherson Design Lyceum
September 1, 2000 - June 1, 2002

Qualifications

Google UX Design Professional Certificate
January 1, 2023 - June 30, 2023
Visual strategy system for brands
November 1, 2021 - April 30, 2022

Industry Experience

Media & Entertainment, Retail, Education, Non-Profit Organization, Professional Services, Software & Internet