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I'm a Graphic Designer with a genuine passion for illustration. I bring creativity, reliability, and a real love for the craft, and I pick things up quickly while thriving on honest feedback to help me grow. Outside of work, I'm constantly exploring new crafts, bouldering, cooking, or starting a new side project.…

Sofia Martinez

Graphic Designer, Art Director, Creative Director, +3

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I'm a Graphic Designer with a genuine passion for illustration. I bring creativity, reliability, and a real love for the craft, and I pick things up quickly while thriving on honest feedback to help me grow. Outside of work, I'm constantly exploring new crafts, bouldering, cooking, or starting a new side project.…

Available to hire

I’m a Graphic Designer with a genuine passion for illustration. I bring creativity, reliability, and a real love for the craft, and I pick things up quickly while thriving on honest feedback to help me grow.
Outside of work, I’m constantly exploring new crafts, bouldering, cooking, or starting a new side project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Graphic Designer & Art Director at Moonpig

September 1, 2024 - June 30, 2026

Led design across email, web, and seasonal campaigns, building newsletters, landing pages, and banners. Shaped the Look & Feel for peak trading periods including Christmas, Black Friday, and Mother's Day. Contributed to photo-shoot art direction. Worked to deliver clear, commercially appealing creative across channels during high-volume campaign periods.

Editorial Designer at Typeform

May 1, 2024 - August 31, 2024

Worked as an editorial designer for a contract period, supporting design needs across Typeform projects during the engagement window.

Freelance Graphic Designer (Smyths Toys winter catalogue) at Smyths Toys

January 1, 2024 - January 1, 2024

Led graphic design for the 2024 Smyths Toys winter catalogue, an internationally distributed publication produced in four languages, ensuring clear communication of brand messaging with commercial appeal.

Junior Brand Designer at Diesel

September 1, 2022 - September 30, 2023

As the sole designer alongside a senior, worked across two streams: developed artwork, prints and packaging with the fashion team for fashion ranges, and supported retail/marketing with newsletters, social posts, signage, and window displays.

Freelancer (Remote)

January 1, 2020 - Present

Provided brand identity, illustration, and print design as a freelance practice. Work includes a brand refresh for Skynet Systems (logo, typefaces, usage guidelines), brand identity for El Botánico, social media illustrations for Espíritu Animal, print-ready card game design for BAR Taberna de Ideas, and a 47-page illustrated children’s book for the University of Murcia.