Amazon PPC and Listing Optimisation - DTC Brand Portfolio

Managed Amazon Seller Central operations for 15+ brand accounts across health, wellness, beauty, and lifestyle categories. Built and optimised Sponsored Products and Sponsored Brands campaigns with structured bid management and ACoS monitoring using Helium 10 and DataDive. Created SEO-optimised titles, bullet points, backend keywords, and A+ Content across multiple product launches. Generated $250,000+ in combined marketplace revenue through PPC restructuring and listing quality improvements.