Soha Nazir

Available to hire

Freelance E-Commerce Consultant with 5+ years of experience helping DTC and consumer brands grow on Amazon, Shopify, Noon UAE, and TikTok Shop.

About

Freelance E-Commerce Consultant with 5+ years of experience helping DTC and consumer brands grow on Amazon, Shopify, Noon UAE, and TikTok Shop. I specialise in Amazon PPC, listing optimisation, Shopify CRO, Klaviyo email automation, and full-funnel marketplace operations across UK, US, and UAE markets. I have worked with 50+ brands across health, wellness, beauty, lifestyle, and pet verticals, delivering measurable results on every engagement.

I work independently, communicate clearly, and deliver on time.

Languages

  • EnglishFluent

Industry experience

  • Professional Services
  • Retail
  • Software & Internet
  • Media & Entertainment
  • Other
  • Consumer Goods

More experts

Projects · 3

Managed Noon UAE seller accounts for multiple brand clients including product listing setup, catalogue management, search visibility optimisation, pricing strategy, and promotional campaign management for GCC market entry. Coordinated cross-functional teams across marketing, logistics, and operations for marketplace go-live execution. Built weekly performance dashboards tracking revenue, CVR, and inventory health for senior stakeholder reporting.

Noon UAE and Marketplace Operations - GCC Market Entry
  • Digital Marketer
  • Marketing Analyst
  • Marketing Consultant

Built complete Shopify store infrastructure from zero including product pages, technical SEO, site speed optimisation, and collection architecture. Delivered 20% conversion rate improvement through structured CRO analysis using Hotjar session recordings and Microsoft Clarity heatmaps. Designed and launched full Klaviyo email automation flows covering welcome, abandoned cart, post-purchase, and winback sequences integrated with Recharge subscriptions and Smile.io loyalty. Grew organic traffic by 25% over the engagement period.

Shopify CRO and Retention Infrastructure - Pet DTC Brand
  • Conversion Rate Optimization Expert
  • Marketing Consultant

Managed Amazon Seller Central operations for 15+ brand accounts across health, wellness, beauty, and lifestyle categories. Built and optimised Sponsored Products and Sponsored Brands campaigns with structured bid management and ACoS monitoring using Helium 10 and DataDive. Created SEO-optimised titles, bullet points, backend keywords, and A+ Content across multiple product launches. Generated $250,000+ in combined marketplace revenue through PPC restructuring and listing quality improvements.

Amazon PPC and Listing Optimisation - DTC Brand Portfolio
  • Marketing Consultant

Work experience

Account & Operations Manager · Global Clients (Remote)Nov 2024 – Jul 2025 · 9 mos

Managing operations and campaigns for 15+ international clients across Shopify & Amazon. Coordinating 10+ VAs, ensuring 100% SLA compliance, and executing end-to-end digital campaigns that improved time-to-market by 20%. Maintained 98% workflow uptime through proactive risk management.

Amazon Marketplace Specialist · DigitelmeMay 2021 – Aug 2023 · 2 yrs 4 mos

Conducted product and keyword research using Helium 10 and Keepa for Amazon FBA clients. Supported PPC campaign setup, keyword tracking, and listing optimisation across multiple brand accounts. Assisted with account growth strategy and performance monitoring for US and UK marketplace clients.

Education· 7

M.Sc. Physics · University of Agriculture2018 – 2020

Focused on analytical problem-solving, research, and technical writing.

Bachelor of Education · University of Agriculture2019 – 2021

Developed communication, teaching, and client-handling skills, now applied to training, SOP creation, and client communication in e-commerce.

B.Sc. (Double Math & Physics) · Govt Degree College2016 – 2018

Built strong quantitative and analytical foundations.

M.Sc. Physics · University of Agriculture, Faisalabad2018 – 2020

Certifications and awards

Klaviyo Email Marketing & Automation Specialist2023 – 2025

Executed 50+ campaigns with 22%+ open rates and 15% CTR. Skilled in flows, segmentation, and reporting.

Shopify E-Commerce Management2022

Experienced in product uploads, SEO, visual merchandising, and conversion optimisation for Shopify stores.

Google Analytics & Hotjar (Web Performance Tracking)2023

Skilled in data-driven insights to reduce bounce rate, improve UX, and track campaign performance.

Canva & Figma (Content & Creative Design)2024 – 2025

Created 150+ monthly social posts, edited visuals for web and social campaigns, and managed digital assets.

Testimonials · 5.0 from 2 reviews

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