Freelance E-Commerce Consultant with 5+ years of experience helping DTC and consumer brands grow on Amazon, Shopify, Noon UAE, and TikTok Shop. I specialise in Amazon PPC, listing optimisation, Shopify CRO, Klaviyo email automation, and full-funnel marketplace operations across UK, US, and UAE markets. I have worked with 50+ brands across health, wellness, beauty, lifestyle, and pet verticals, delivering measurable results on every engagement. I work independently, communicate clearly, and deliver on time.…

Soha Nazir

5.0 (2 reviews)

Freelance E-Commerce Consultant with 5+ years of experience helping DTC and consumer brands grow on Amazon, Shopify, Noon UAE, and TikTok Shop. I specialise in Amazon PPC, listing optimisation, Shopify CRO, Klaviyo email automation, and full-funnel marketplace operations across UK, US, and UAE markets. I have worked with 50+ brands across health, wellness, beauty, lifestyle, and pet verticals, delivering measurable results on every engagement. I work independently, communicate clearly, and deliver on time.…

Available to hire

Freelance E-Commerce Consultant with 5+ years of experience helping DTC and consumer brands grow on Amazon, Shopify, Noon UAE, and TikTok Shop. I specialise in Amazon PPC, listing optimisation, Shopify CRO, Klaviyo email automation, and full-funnel marketplace operations across UK, US, and UAE markets. I have worked with 50+ brands across health, wellness, beauty, lifestyle, and pet verticals, delivering measurable results on every engagement.

I work independently, communicate clearly, and deliver on time.

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Language

English
Fluent

Work Experience

Account & Operations Manager at Global Clients (Remote)
November 1, 2024 - July 25, 2025
Managing operations and campaigns for 15+ international clients across Shopify & Amazon. Coordinating 10+ VAs, ensuring 100% SLA compliance, and executing end-to-end digital campaigns that improved time-to-market by 20%. Maintained 98% workflow uptime through proactive risk management.
Amazon Marketplace Specialist at Digitelme
May 19, 2021 - August 4, 2023
Conducted product and keyword research using Helium 10 and Keepa for Amazon FBA clients. Supported PPC campaign setup, keyword tracking, and listing optimisation across multiple brand accounts. Assisted with account growth strategy and performance monitoring for US and UK marketplace clients.

Education

M.Sc. Physics at University of Agriculture
August 1, 2018 - September 30, 2020
Focused on analytical problem-solving, research, and technical writing.
Bachelor of Education at University of Agriculture
July 9, 2019 - September 30, 2021
Developed communication, teaching, and client-handling skills, now applied to training, SOP creation, and client communication in e-commerce.
B.Sc. (Double Math & Physics) at Govt Degree College
September 8, 2016 - October 5, 2018
Built strong quantitative and analytical foundations.
M.Sc. Physics at University of Agriculture, Faisalabad
January 1, 2018 - January 1, 2020
B.Sc. Mathematics and Physics at University of Agriculture, Faisalabad
January 1, 2016 - January 1, 2018
M.Sc. Physics at University of Agriculture, Faisalabad
January 1, 2018 - January 1, 2020
B.Sc. Mathematics and Physics at University of Agriculture, Faisalabad
January 1, 2016 - January 1, 2018

Qualifications

Klaviyo Email Marketing & Automation Specialist
November 4, 2023 - August 21, 2025
Executed 50+ campaigns with 22%+ open rates and 15% CTR. Skilled in flows, segmentation, and reporting.
Shopify E-Commerce Management
August 21, 2022 - October 8, 2022
Experienced in product uploads, SEO, visual merchandising, and conversion optimisation for Shopify stores.
Google Analytics & Hotjar (Web Performance Tracking)
June 1, 2023 - November 10, 2023
Skilled in data-driven insights to reduce bounce rate, improve UX, and track campaign performance.
Canva & Figma (Content & Creative Design)
January 5, 2024 - July 2, 2025
Created 150+ monthly social posts, edited visuals for web and social campaigns, and managed digital assets.

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment, Other, Consumer Goods
    Noon UAE and Marketplace Operations - GCC Market Entry

    Managed Noon UAE seller accounts for multiple brand clients including product listing setup, catalogue management, search visibility optimisation, pricing strategy, and promotional campaign management for GCC market entry. Coordinated cross-functional teams across marketing, logistics, and operations for marketplace go-live execution. Built weekly performance dashboards tracking revenue, CVR, and inventory health for senior stakeholder reporting.

    Shopify CRO and Retention Infrastructure - Pet DTC Brand

    Built complete Shopify store infrastructure from zero including product pages, technical SEO, site speed optimisation, and collection architecture. Delivered 20% conversion rate improvement through structured CRO analysis using Hotjar session recordings and Microsoft Clarity heatmaps. Designed and launched full Klaviyo email automation flows covering welcome, abandoned cart, post-purchase, and winback sequences integrated with Recharge subscriptions and Smile.io loyalty. Grew organic traffic by 25% over the engagement period.

    Amazon PPC and Listing Optimisation - DTC Brand Portfolio

    Managed Amazon Seller Central operations for 15+ brand accounts across health, wellness, beauty, and lifestyle categories. Built and optimised Sponsored Products and Sponsored Brands campaigns with structured bid management and ACoS monitoring using Helium 10 and DataDive. Created SEO-optimised titles, bullet points, backend keywords, and A+ Content across multiple product launches. Generated $250,000+ in combined marketplace revenue through PPC restructuring and listing quality improvements.