Shopify CRO and Retention Infrastructure - Pet DTC Brand

Built complete Shopify store infrastructure from zero including product pages, technical SEO, site speed optimisation, and collection architecture. Delivered 20% conversion rate improvement through structured CRO analysis using Hotjar session recordings and Microsoft Clarity heatmaps. Designed and launched full Klaviyo email automation flows covering welcome, abandoned cart, post-purchase, and winback sequences integrated with Recharge subscriptions and Smile.io loyalty. Grew organic traffic by 25% over the engagement period.