I am a Dubai-based Creative Director and Photographer with over 8 years of experience in marketing, specializing in emotional and conceptual visual storytelling. My passion lies in crafting compelling narratives through photography, videography, and creative direction that truly connect with audiences. Throughout my career, I have directed TV commercials, documentaries, and social media campaigns while managing the entire production process from concept to delivery. I thrive in fast-paced environments, collaborating with diverse teams and ensuring high-quality results that align with the vision and goals of the projects I undertake.

Somar Samrah

I am a Dubai-based Creative Director and Photographer with over 8 years of experience in marketing, specializing in emotional and conceptual visual storytelling. My passion lies in crafting compelling narratives through photography, videography, and creative direction that truly connect with audiences. Throughout my career, I have directed TV commercials, documentaries, and social media campaigns while managing the entire production process from concept to delivery. I thrive in fast-paced environments, collaborating with diverse teams and ensuring high-quality results that align with the vision and goals of the projects I undertake.

Available to hire

I am a Dubai-based Creative Director and Photographer with over 8 years of experience in marketing, specializing in emotional and conceptual visual storytelling. My passion lies in crafting compelling narratives through photography, videography, and creative direction that truly connect with audiences.

Throughout my career, I have directed TV commercials, documentaries, and social media campaigns while managing the entire production process from concept to delivery. I thrive in fast-paced environments, collaborating with diverse teams and ensuring high-quality results that align with the vision and goals of the projects I undertake.

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Language

Arabic
Fluent
English
Advanced

Work Experience

TV Commercial Director at Like Home | Dubai TV
December 31, 2024 - July 29, 2025
Conceptualized and developed two TV commercials for Like Home, aired on Dubai TV. Developed concept, script, and storyboard. Managed casting and on-set direction. Oversaw budget and production logistics. Delivered high-quality commercials within tight schedule and budget.
Director at Al Jaber Optical
December 31, 2024 - July 29, 2025
Directed a social media commercial for Al Jaber Optical’s back-to-school campaign. Developed concept, script, and storyboard. Managed casting, on-set direction, and production. Oversaw budget planning and production logistics. Delivered an engaging ad for social media platforms.
Content Creator at Hiro Health
December 31, 2023 - July 29, 2025
Collaborated with marketing team to develop and execute targeted content strategies. Produced daily social media videos from concept to final edit. Wrote original scripts and episodic content. Scouted shooting locations. Provided creative direction and visual consultation to improve content quality.
Documentary Director at Fada Association
December 31, 2020 - July 29, 2025
Directed a 20-minute documentary film including research, script development, and on-location direction. Managed production logistics, crew coordination, and post-production.
Media Director at GOPA - DERD
December 31, 2022 - July 29, 2025
Led media team during a month-long environmental youth training camp organized by GOPA-DERD and UNICEF. Supervised video production, photography, and social media content. Directed daily highlight and recap videos. Coordinated with trainers, youth participants, and organizers for accurate storytelling.
Senior Photographer at Smart Step Agency
December 31, 2021 - July 29, 2025
Photographed diverse client products including food, fashion, hospitality, and automotive. Retouched and edited photographs. Met clients to understand vision and ensure satisfaction. Provided visual direction and conceptual support to graphic design team.
Media Team Leader at Fada Association
December 31, 2020 - July 29, 2025
Supervised photography and videography for all association events. Developed and executed annual and monthly media plans in collaboration with the board over 3 years. Ensured media output alignment with association’s mission and goals.

Education

Diploma of Cinematic Directing at Higher Institute of Cinematic Arts, Syria, Damascus
January 1, 2021 - December 31, 2023
Doctor of Medicine Diploma M.D at University of Aleppo, Syria
January 1, 2021 - December 31, 2021

Qualifications

Certificate of Directing Training
January 1, 2024 - December 31, 2024
Space And Body By Colour (Photography Workshop)
January 1, 2024 - December 31, 2024
Training of Dialogue Facilitators
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Non-Profit Organization, Healthcare, Retail