Nut Brand Identity Project

Nut is a brand that specializes in recycled clothing, paint- ing on clothes, and accessories. I created a logo icon that would effectively represent the brand’s focus on creativity, innovation, and sustainability. The brand’s namesake is the Egyptian goddess Nut, who is associated with the sky and is often depicted as a dark blue or black figure covered with stars.

To incorporate the image of the goddess and the letter N into the logo design, I created a unique shape that re- sembled the goddess Nut with the letter N. The use of blue and orange colors helped to emphasize the sky and light themes, while also adding a modern touch to the design.

Full Project on Behance:

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