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I’m an award-winning showrunner and series producer with 17+ years leading development, direction, and post-production for high-volume unscripted and lifestyle series. I excel at building shows from concept to final delivery, developing episodic formats, and crafting emotionally resonant story arcs, while designing scalable production workflows that support multi-series pipelines. I’m known for balancing a strong creative vision with organizational leadership, team management, and performance-focused storytelling—growing audiences, elevating creative, and delivering premium digital content at broadcast-level quality.…I’m an award-winning showrunner and series producer with 17+ years leading development, direction, and post-production for high-volume unscripted and lifestyle series. I excel at building shows from concept to final delivery, developing episodic formats, and crafting emotionally resonant story arcs, while designing scalable production workflows that support multi-series pipelines. I’m known for balancing a strong creative vision with organizational leadership, team management, and performance-focused storytelling—growing audiences, elevating creative, and delivering premium digital content at broadcast-level quality.

Matt Sommerfield

Content Producer, Digital Producer, Creative Director, +2

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I’m an award-winning showrunner and series producer with 17+ years leading development, direction, and post-production for high-volume unscripted and lifestyle series. I excel at building shows from concept to final delivery, developing episodic formats, and crafting emotionally resonant story arcs, while designing scalable production workflows that support multi-series pipelines. I’m known for balancing a strong creative vision with organizational leadership, team management, and performance-focused storytelling—growing audiences, elevating creative, and delivering premium digital content at broadcast-level quality.…I’m an award-winning showrunner and series producer with 17+ years leading development, direction, and post-production for high-volume unscripted and lifestyle series. I excel at building shows from concept to final delivery, developing episodic formats, and crafting emotionally resonant story arcs, while designing scalable production workflows that support multi-series pipelines. I’m known for balancing a strong creative vision with organizational leadership, team management, and performance-focused storytelling—growing audiences, elevating creative, and delivering premium digital content at broadcast-level quality.

Available to hire

I’m an award-winning showrunner and series producer with 17+ years leading development, direction, and post-production for high-volume unscripted and lifestyle series. I excel at building shows from concept to final delivery, developing episodic formats, and crafting emotionally resonant story arcs, while designing scalable production workflows that support multi-series pipelines.

I’m known for balancing a strong creative vision with organizational leadership, team management, and performance-focused storytelling—growing audiences, elevating creative, and delivering premium digital content at broadcast-level quality.

Skills

Adobe Premiere Pro

Final Cut Pro X

Adobe Photoshop

DaVinci Resolve Studio

Adobe After Effects

Experience Level

Adobe Premiere Pro

Expert

Final Cut Pro X

Expert

Adobe Photoshop

Expert

DaVinci Resolve Studio

Expert

Adobe After Effects

Expert

Canva

Intermediate

Work Experience

Digital Content Producer / Series Producer / Showrunner at Lauren Liess & Co.

January 1, 2025 - January 1, 2025

Led creative development and showrunning for the full Lauren Liess digital brand, producing and directing over 100 episodes across multiple original series.

Digital Content Producer, Series Producer / Showrunner at Lauren Liess & Co.

January 1, 2025 - January 1, 2025

Led creative development and showrunning for the full Lauren Liess digital brand, producing and directing over 100 episodes across multiple original series. Created episodic structures, series formats, and storytelling frameworks. Directed multi-camera shoots; guided vision, tone, pacing, and emotional arcs. Crafted voiceovers, story beats, and editing rhythms defining brand style. Designed production pipeline for 5–6 simultaneous series; supervised freelance editors; maintained creative consistency; built scalable workflows for footage ingest, reviews, and delivery. Achieved audience growth: grew channel from 24K to 50K subscribers; increased AdSense revenue from $1K to $4K/month; delivered episodes reaching millions of viewers across platforms.

Adjunct Professor — Video Production & Storytelling at Judson University

January 1, 2019 - January 1, 2025

Developed coursework in cinematic storytelling, visual communication, and production leadership.

Operations Director & Creative Director at Christian Fellowship Church

January 1, 2012 - January 1, 2018

Oversaw all creative, video, and communications strategy; built and led creative/production teams.

Founder & Creative Director / Series Producer at Sommerfield Productions, LLC

January 1, 2011 - Present

Lead creative strategy, direction, and production for branded, documentary, and unscripted projects nationwide. Direct, shoot, and edit branded series, short-form campaigns, and long-form storytelling content. Build show concepts, scripts, formats, and narrative arcs from the ground up. Lead client relationships, budgets, team oversight, and post-production pipelines. Deliver emotionally resonant, visually refined stories that elevate brand engagement and retention.

Media Specialist • Video Editor at Invodo

January 1, 2008 - January 1, 2011

Edited video content for national brands; optimized digital delivery and SEO.