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I'm a performance marketer with 5+ years of experience scaling consumer mobile apps across social, creator economy, chat, and calling platforms. I'm passionate about user acquisition, retention, monetization, ROAS optimization, and driving large-scale growth across Android and iOS, with experience building multilingual campaigns and data-driven onboarding and monetization strategies.…

Somya Jain

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I'm a performance marketer with 5+ years of experience scaling consumer mobile apps across social, creator economy, chat, and calling platforms. I'm passionate about user acquisition, retention, monetization, ROAS optimization, and driving large-scale growth across Android and iOS, with experience building multilingual campaigns and data-driven onboarding and monetization strategies.…

Available to hire

I’m a performance marketer with 5+ years of experience scaling consumer mobile apps across social, creator economy, chat, and calling platforms.

I’m passionate about user acquisition, retention, monetization, ROAS optimization, and driving large-scale growth across Android and iOS, with experience building multilingual campaigns and data-driven onboarding and monetization strategies.

Skills

Google Ads

Facebook Ads

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Language

Work Experience

Marketing Lead – User Acquisition & Growth at ShareChat (ShareChat, Moj & Vibely)

January 1, 2024 - February 1, 2025

Led daily performance marketing across Google, Meta, Apple Search Ads, TikTok, Snapchat and Moloco with $450K+ budget; scaled DAU to 50M+ users through multilingual acquisition and audience segmentation; improved retention and downstream conversion through onboarding optimization and high-LTV audience targeting; optimized acquisition funnels, bidding models and creatives; collaborated with product, analytics and creative teams to run growth experiments across the user lifecycle; leveraged AppsFlyer, Firebase and cohort analysis to optimize ROAS, retention and monetization.

User Acquisition Manager – Vibely at ShareChat

May 1, 2022 - December 1, 2023

Scaled Vibely from scratch to approximately $35K in revenue via performance-led acquisition and LTV-based scaling. Managed 12K+/day ad spends across Android and iOS with profitable CAC. Enhanced revenue by 27K/month through ASMR-led creatives, regional targeting, and funnel optimization. Reduced CAC by 35% on Android and 20% on iOS; improved onboarding and monetization flows, achieving payback within ~2 months through LTV/CAC optimization and high-retention strategies. Improved user progression funnel with an 87% transition rate from welcome to first interaction.

User Acquisition Manager – Vibely at Vibely | ShareChat

May 1, 2022 - December 1, 2023

Scaled Vibely from scratch to approximately $35K revenue through performance-led acquisition and LTV-based scaling; managed $12K+ daily ad spends across Android and iOS; reduced CAC by 35% on Android and 20% on iOS; improved ARPU through onboarding optimization, monetization improvements and retention-focused acquisition; achieved payback within 2 months; improved user progression funnel with 87% transition rate from welcome caller to first caller interaction; developed experimentation frameworks for creatives, audiences, onboarding and monetization.

Performance Marketing Analyst at Digital ROI

March 1, 2020 - April 1, 2022

Managed $600K+ cumulative monthly spends across eCommerce, SaaS, gaming, healthcare and lead-generation accounts; delivered 12x conversion growth with 40% CAC reduction and 110% ROAS improvement; scaled revenue by 100% YoY while maintaining profitability and acquisition efficiency targets; improved campaign performance through audience segmentation, funnel optimization and creative experimentation.