Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Somyia Hilal, a multidisciplinary strategist with expertise in branding, marketing, content strategy, and data. I craft immersive digital experiences, blending design, marketing strategy, and technology to create impactful content that resonates with audiences across various industries. You can view my work on my portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Let's work together. I'm open to new opportunities and would love to hear from you. Looking forward to connecting with you!…Hi, I’m Somyia Hilal, a multidisciplinary strategist with expertise in branding, marketing, content strategy, and data. I craft immersive digital experiences, blending design, marketing strategy, and technology to create impactful content that resonates with audiences across various industries. You can view my work on my portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Let's work together. I'm open to new opportunities and would love to hear from you. Looking forward to connecting with you!

Somyia Hilal

Digital Marketer, Marketing Consultant, Graphic Designer, +1





Hi, I’m Somyia Hilal, a multidisciplinary strategist with expertise in branding, marketing, content strategy, and data. I craft immersive digital experiences, blending design, marketing strategy, and technology to create impactful content that resonates with audiences across various industries. You can view my work on my portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Let's work together. I'm open to new opportunities and would love to hear from you. Looking forward to connecting with you!…Hi, I’m Somyia Hilal, a multidisciplinary strategist with expertise in branding, marketing, content strategy, and data. I craft immersive digital experiences, blending design, marketing strategy, and technology to create impactful content that resonates with audiences across various industries. You can view my work on my portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Let's work together. I'm open to new opportunities and would love to hear from you. Looking forward to connecting with you!

Available to hire

Houston, United States

Hi, I’m Somyia Hilal, a multidisciplinary strategist with expertise in branding, marketing, content strategy, and data.

I craft immersive digital experiences, blending design, marketing strategy, and technology to create impactful content that resonates with audiences across various industries. You can view my work on my portfolio: Website not available. Sign in: https://www.twine.net/signup

Let’s work together. I’m open to new opportunities and would love to hear from you.

Looking forward to connecting with you!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Strategist at Macaro0z

February 1, 2026 - Present

Generated $2.7+ attributed revenue from 81 email campaigns sent to B2C and B2B subscribers, with strong engagement metrics (38.3% average open rate, 2.2% click rate, 0.47% unsubscribe rate). Pioneered cold B2B corporate gifting outreach using Apollo, sourcing 1,400+ contacts and executing warm welcome series and 15+ one-off campaigns, achieving 57–71% open rates, up to 48% click rates, and 343+ warm leads for sales follow-up. Built six Shopify pages including about and corporate gifting landing pages plus a custom bulk ordering page; fixed critical site bugs (form autopopulation, bulk quantity counter, sticky navigation) and added FAQs and image carousels. Ran A/B tests on landing pages, shifting strategy from subscriptions to lead generation to prioritize warm/hot leads for sales.

Marketing Intern at Macaro0z

February 1, 2025 - February 1, 2025

Launched one-off and campaign-type emails outside automated sequences for B2B and B2C lists, generating $2.5k in B2C sales and 50+ B2B sales inquiries. Managed segmentation and hygiene for 7 customer email lists to improve targeting efficiency. Researched and vetted 600+ influencers, securing 5 partnerships with 40k+ combined paid and earned media engagement. Produced 150+ social media posts across Instagram, LinkedIn, Pinterest, and Facebook. Created 50+ marketing assets (sell sheets, MOQs, menus, seasonal flyers, packaging mockups, spec sheets) supporting retail, Costco, and wholesale channels. Built an initial cold B2B contact database of 1,400+ leads across legal, accounting, banking, and chambers of commerce using Apollo.

Marketing Intern at Alien Attorney

December 1, 2024 - March 1, 2025

Researched 15+ direct competitors and analyzed 200+ market trend data points to identify high-performing ad strategies. Optimized Google Ads by refining 10,000+ keyword searches to eliminate low-value terms and reduce cost-per-lead by an average of 17% (savings of $0.01–$6 per click). Designed bilingual brochures and one-pagers distributed to 500+ prospective clients, contributing to a 15% increase in consultation bookings during the campaign period.

Graphic Designer & Project Coordinator at University of Houston

May 1, 2024 - October 1, 2024

Marketed Prayer (Houston) to 400+ organizations, resulting in a 42% increase in participation and exhibition visibility to an estimated 12,500+ Blaffer Art Museum visitors over five months. Designed branding and collateral across five major promotional channels, ensuring a cohesive visual identity across print, web, and social. Built relationships with 150+ community partners, securing 20+ cross-promotions and boosting community awareness by an estimated 30%.

Digital Strategist & Consultant at Freelance

January 1, 2023 - April 1, 2024

Developed marketing strategies and brand identities for five small businesses, increasing social engagement by 15–35% per client through targeted content and branding. Conducted competitive analysis on 50+ industry peers and optimized campaigns to improve conversion rates by 10–20%.

Social Media Intern at 5+8 Design Agency

September 1, 2022 - January 1, 2023

Managed 30+ multi-platform campaigns, increasing audience engagement by 23% and expanding influencer partnerships from 74 to 188 (+154%). Created and scheduled 61+ content pieces, resulting in a 12% increase in average reach and a 9% boost in conversion rate from social media channels.