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Hi, I’m Sonia Priscilla Paul Lourdes—a marketing and communications professional with over a decade of experience leading brand, content, corporate communications, and public relations across NGOs, multinational organizations, and SMEs. I excel at turning complex ideas into clear stories and building campaigns that engage stakeholders and elevate brand visibility. I also specialize in AI enablement and practical adoption of generative AI to boost productivity and drive impactful communications. Today, I focus on AI-enabled marketing, content strategy, cross-functional campaigns, and digital storytelling, helping teams adopt AI tools, optimize workflows, and deliver compelling communications across global and regional markets.…Hi, I’m Sonia Priscilla Paul Lourdes—a marketing and communications professional with over a decade of experience leading brand, content, corporate communications, and public relations across NGOs, multinational organizations, and SMEs. I excel at turning complex ideas into clear stories and building campaigns that engage stakeholders and elevate brand visibility. I also specialize in AI enablement and practical adoption of generative AI to boost productivity and drive impactful communications. Today, I focus on AI-enabled marketing, content strategy, cross-functional campaigns, and digital storytelling, helping teams adopt AI tools, optimize workflows, and deliver compelling communications across global and regional markets.

Sonia Priscilla Paul Lourdes

Writer, Copywriter, Content Strategist, +2

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Hi, I’m Sonia Priscilla Paul Lourdes—a marketing and communications professional with over a decade of experience leading brand, content, corporate communications, and public relations across NGOs, multinational organizations, and SMEs. I excel at turning complex ideas into clear stories and building campaigns that engage stakeholders and elevate brand visibility. I also specialize in AI enablement and practical adoption of generative AI to boost productivity and drive impactful communications. Today, I focus on AI-enabled marketing, content strategy, cross-functional campaigns, and digital storytelling, helping teams adopt AI tools, optimize workflows, and deliver compelling communications across global and regional markets.…Hi, I’m Sonia Priscilla Paul Lourdes—a marketing and communications professional with over a decade of experience leading brand, content, corporate communications, and public relations across NGOs, multinational organizations, and SMEs. I excel at turning complex ideas into clear stories and building campaigns that engage stakeholders and elevate brand visibility. I also specialize in AI enablement and practical adoption of generative AI to boost productivity and drive impactful communications. Today, I focus on AI-enabled marketing, content strategy, cross-functional campaigns, and digital storytelling, helping teams adopt AI tools, optimize workflows, and deliver compelling communications across global and regional markets.

Available to hire

Hi, I’m Sonia Priscilla Paul Lourdes—a marketing and communications professional with over a decade of experience leading brand, content, corporate communications, and public relations across NGOs, multinational organizations, and SMEs. I excel at turning complex ideas into clear stories and building campaigns that engage stakeholders and elevate brand visibility. I also specialize in AI enablement and practical adoption of generative AI to boost productivity and drive impactful communications.

Today, I focus on AI-enabled marketing, content strategy, cross-functional campaigns, and digital storytelling, helping teams adopt AI tools, optimize workflows, and deliver compelling communications across global and regional markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Vietnamese

Beginner

Work Experience

Global Communications Specialist (de facto Head of Communications) at World Robot Olympiad Association (WRO)

September 1, 2024 - August 1, 2025

Led global communications strategy across 100+ countries, overseeing content, branding, and media engagement. Launched and grew WRO’s Instagram, coordinated Open Championships and International Final, represented WRO at events, and managed global media teams; developed the Annual Report skeleton and ensured consistent, sponsor-aligned messaging.

Corporate Communications Executive (Social Media Lead) at Singapore Children’s Society

August 1, 2022 - January 19, 2023

Managed social media planning/strategy, website content, and SEO; supported media engagement, wrote press materials, and managed internal communications; led external media liaison and the organisation's annual reporting; trained staff and collaborated with centres on marketing materials.

Senior Food Content Writer at Sethlui.com (Delicious Consulting Pte Ltd)

September 6, 2021 - July 29, 2022

Published articles and features on food & lifestyle; launched new article series; produced TikTok content; maintained ~2M monthly site views; identified trends, optimized SEO, and managed client campaigns; contributed to social media channels.

Freelance Digital Marketing Manager / Social Media Strategist / Writer / Editor / PR Manager / Corporate Trainer at Freelance

August 1, 2020 - Present

Provided brand consultancy, PR, content creation & planning, SEO, social media marketing, email marketing, copywriting, and training across multiple clients; specialised in crafting social media copies, website content, press releases, newsletters, and digital campaigns; emphasised ongoing client engagement and digital-media focus.

Senior Writer, Marketing & Communications at Singapore Island Country Club

March 25, 2019 - May 10, 2021

Owned communications output for F&B, Sports, and Lifestyle; covered events; created club magazine content; contributed to app content and website revamp; saved MarCom costs by acting as in-house event photographer; represented leadership in meetings; supported annual report and executive messaging.

Temp Digital Content Uploader at Singapore Press Holdings Limited

December 10, 2018 - March 10, 2019

Collaborated with journalists to upload content to The Straits Times & The Business Times; supported social media presence.

Digital Writer at Redtree Group

September 13, 2018 - October 30, 2018

Wrote content; enhanced social media presence; increased followers and engagement.

Sales, Social Media & Operations Coordinator at Dreams Hockey

January 1, 2017 - September 1, 2018

Organised a successful sales drive; cultivated client partnerships across APAC; increased profits; supported operations and social media campaigns.

Editorial Intern at Reworld Media

August 20, 2016 - September 28, 2016

Wrote and published articles; contributed to editorial activities; gained exposure to digital publishing.

Artificial Intelligence Enablement Consultant at WorldSkills International

January 1, 2016 - March 1, 2016

Advised executive leadership on AI adoption, developing organization-wide AI workflows, prompt engineering frameworks, and responsible AI implementation. Designed WorldSkills-specific AI prompts, tested PLAUD AI for meeting intelligence, and built AI agents using Zapier to automate workflows and boost productivity.