Marketing Consultant at Where 2 Start Group PTY LTD

Partnered with multiple brands to deliver marketing strategy, copy, and digital assets under a cohesive umbrella. Designed SEO-optimised websites, implemented automated email workflows, and managed multi-channel campaigns that improved traffic, retention, and brand presence. Achievements: Launched two SEO-driven directory websites, boosting visibility and functionality. Developed and optimised automated email journeys, improving retention and lead generation. Created and managed campaigns tailored to each brand, ensuring engagement and measurable ROI growth. Achieved first-page Google rankings by combining SEO, copywriting, and collaborative strategies. Produced high-quality content and assets that aligned with diverse brand objectives.

Social Media Copywriter at Career.io

Creating compelling, on-brand copy across multiple consumer brands under the Career.io umbrella, including Resume.io, TopResume, TopCV, and Career Minds.

Marketing Coordinator at The Freedom Era

Supported The Freedom Era’s growth through strategic campaigns and personalised outreach, ensuring alignment with organisational goals and delivering measurable outcomes. Achievements: Designed and executed targeted campaigns to engage and retain members, aligning messaging with customer journeys. Created tailored marketing strategies to attract better-qualified leads and boost conversions. Monitored and analysed cross-platform campaign performance, ensuring alignment with organisational objectives. Managed social media communications, ensuring timely and relevant updates to maintain community engagement.

Web & Brand Strategist at Wyldly Creating

Built a successful web and brand strategy business focused on amplifying visibility, driving growth, and cultivating meaningful connections for clients. Achievements: Developed custom web and brand strategies that drove measurable growth and strengthened client-audience relationships. Designed workshops and engagement campaigns that increased participation and expanded client networks. Secured media opportunities and partnerships, building visibility and trust for clients’ brands. Created cohesive brand across social media platforms, streamlined processes and ensuring consistent messaging. Collaborated with creative teams to align visuals with campaign objectives, strengthened brand identity. Delivered actionable insights through analytics, leading to data-driven marketing decisions.