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I'm Sonia Truong, a multidisciplinary designer based in Sydney who blends UX/UI craft with brand storytelling to create meaningful digital experiences. I enjoy collaborating across disciplines, iterating quickly, and turning complex ideas into clear, visually engaging solutions. I’m passionate about empowering communities and mentoring rising creators. I stay curious about AI-assisted design tools and new ways to harmonize aesthetics with user-centric outcomes while contributing to Sydney’s creator ecosystem.…I'm Sonia Truong, a multidisciplinary designer based in Sydney who blends UX/UI craft with brand storytelling to create meaningful digital experiences. I enjoy collaborating across disciplines, iterating quickly, and turning complex ideas into clear, visually engaging solutions. I’m passionate about empowering communities and mentoring rising creators. I stay curious about AI-assisted design tools and new ways to harmonize aesthetics with user-centric outcomes while contributing to Sydney’s creator ecosystem.

Sonia Truong

Content Creator, UX Designer, UI Designer, +3

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I'm Sonia Truong, a multidisciplinary designer based in Sydney who blends UX/UI craft with brand storytelling to create meaningful digital experiences. I enjoy collaborating across disciplines, iterating quickly, and turning complex ideas into clear, visually engaging solutions. I’m passionate about empowering communities and mentoring rising creators. I stay curious about AI-assisted design tools and new ways to harmonize aesthetics with user-centric outcomes while contributing to Sydney’s creator ecosystem.…I'm Sonia Truong, a multidisciplinary designer based in Sydney who blends UX/UI craft with brand storytelling to create meaningful digital experiences. I enjoy collaborating across disciplines, iterating quickly, and turning complex ideas into clear, visually engaging solutions. I’m passionate about empowering communities and mentoring rising creators. I stay curious about AI-assisted design tools and new ways to harmonize aesthetics with user-centric outcomes while contributing to Sydney’s creator ecosystem.

Available to hire

I’m Sonia Truong, a multidisciplinary designer based in Sydney who blends UX/UI craft with brand storytelling to create meaningful digital experiences. I enjoy collaborating across disciplines, iterating quickly, and turning complex ideas into clear, visually engaging solutions.

I’m passionate about empowering communities and mentoring rising creators. I stay curious about AI-assisted design tools and new ways to harmonize aesthetics with user-centric outcomes while contributing to Sydney’s creator ecosystem.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-Writer / Co-Director at Converse

February 28, 2025 - October 4, 2025

Co-wrote and co-directed a narrative movement piece exploring tension between authenticity and external expectations. Choreographed and performed original work rooted in personal storytelling.

Director / Editor at Puma Spec Ad

July 31, 2024 - October 4, 2025

Directed, produced and edited a spec ad celebrating artists, athletes, and everything in between, capturing the vibrancy of Western Sydney.

Creative Project Lead at Antifragile

July 1, 2024 - Present

Agro grassroots creative initiative empowering culturally diverse creators through collaborative design and storytelling. Co-created with designers, talent, and production teams from diverse backgrounds to deliver community-driven content, producing visual and digital content that celebrates underrepresented voices.

Creative Director, Videographer & Editor at Creative Freelance / Independent

May 1, 2024 - Present

Directed, produced, and edited branded video content for clients including Puma, Converse, Godiva, Daily Blooms, and Fuji Instax. Managed end-to-end production workflows from pre-production to post-production, coordinating with clients to meet deadlines, incorporating revisions, and ensuring alignment with brand and creative direction.

UX / UI Designer at FoxTel

May 31, 2023 - October 4, 2025

Translated complex customer journeys into clear, engaging visuals across web and mobile. Collaborated cross-functionally in an agile environment to deliver user-focused solutions. Presented concepts through visual storytelling and refined assets for cross-platform delivery.

UX/UI Designer at FoxTel Digital Experience

May 1, 2023 - October 4, 2025

Collaborative design role with a dynamic team of UX/UI designers and product owners to optimise FoxTel’s digital web and mobile experiences.

Content Producer at Happy Human

March 31, 2023 - October 4, 2025

Produced social media campaigns, short-form video, and EDMs aligned with brand voice. Edited and created digital assets to support timely campaign rollouts. Worked with PR and media partners to deliver inclusive visuals to stories for online audiences.

Content Producer at Happy Human

March 1, 2023 - October 4, 2025

Across-functional role entailing amplifying social media presence through EDM creation and media/PR engagement; owned all social content and stakeholder liaison responsibilities.

UX/UI Designer at UTS Rapid

February 1, 2023 - Present

Education-focused UX/UI design role; responsible for stakeholder expectation management and interdisciplinary collaboration across broader UTS functions/faculties in a client-facing role. Assisted with presentation decks for business development with a strong eye for visual presentation.

UX Designer at UTS Innovation & R&D Unit

February 1, 2023 - Present

Collaborated with cross-disciplinary teams to translate complex client needs into accessible digital design solutions. Led the Navantia Ship Routing System (NSRS) project – mapped navigation flows and produced a motion-graphic demo to communicate the user journey. Designed 200+ interface elements in Figma and built an animated walkthrough in Adobe After Effects to simplify technical processes. Project recognised as a finalist at the 2024 IODS Innovation Awards.