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I'm Sonia Walia, a results-driven digital marketing and paid media leader with 9+ years of experience building scalable, data-backed strategies that convert market insight into measurable business growth. I specialize in end-to-end campaign architecture across Google, Meta, Amazon, TikTok, and 10+ platforms, with strong proficiency in SAP Analytics, GA4, and marketing automation platforms including Oracle Eloqua. I’ve led cross-functional teams, influenced C-suite stakeholders, and translated complex value propositions into integrated, customer-centric digital strategies. I excel at turning raw data into executive-ready performance narratives, enabling faster budget decisions and agile channel reallocations. I’ve built cohesive campaign engines, hosted product showcases, and driven demand generation that accelerates pipeline. As a storytelling-focused leader, I align diverse teams around high-stakes initiatives and continuously optimize campaigns through testing, audience segmentation, and creative optimization to maximize ROI.…I'm Sonia Walia, a results-driven digital marketing and paid media leader with 9+ years of experience building scalable, data-backed strategies that convert market insight into measurable business growth. I specialize in end-to-end campaign architecture across Google, Meta, Amazon, TikTok, and 10+ platforms, with strong proficiency in SAP Analytics, GA4, and marketing automation platforms including Oracle Eloqua. I’ve led cross-functional teams, influenced C-suite stakeholders, and translated complex value propositions into integrated, customer-centric digital strategies. I excel at turning raw data into executive-ready performance narratives, enabling faster budget decisions and agile channel reallocations. I’ve built cohesive campaign engines, hosted product showcases, and driven demand generation that accelerates pipeline. As a storytelling-focused leader, I align diverse teams around high-stakes initiatives and continuously optimize campaigns through testing, audience segmentation, and creative optimization to maximize ROI.

Sonia Walia

PPC Manager, Marketing Strategist, Marketing Automation Specialist, +5

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I'm Sonia Walia, a results-driven digital marketing and paid media leader with 9+ years of experience building scalable, data-backed strategies that convert market insight into measurable business growth. I specialize in end-to-end campaign architecture across Google, Meta, Amazon, TikTok, and 10+ platforms, with strong proficiency in SAP Analytics, GA4, and marketing automation platforms including Oracle Eloqua. I’ve led cross-functional teams, influenced C-suite stakeholders, and translated complex value propositions into integrated, customer-centric digital strategies. I excel at turning raw data into executive-ready performance narratives, enabling faster budget decisions and agile channel reallocations. I’ve built cohesive campaign engines, hosted product showcases, and driven demand generation that accelerates pipeline. As a storytelling-focused leader, I align diverse teams around high-stakes initiatives and continuously optimize campaigns through testing, audience segmentation, and creative optimization to maximize ROI.…I'm Sonia Walia, a results-driven digital marketing and paid media leader with 9+ years of experience building scalable, data-backed strategies that convert market insight into measurable business growth. I specialize in end-to-end campaign architecture across Google, Meta, Amazon, TikTok, and 10+ platforms, with strong proficiency in SAP Analytics, GA4, and marketing automation platforms including Oracle Eloqua. I’ve led cross-functional teams, influenced C-suite stakeholders, and translated complex value propositions into integrated, customer-centric digital strategies. I excel at turning raw data into executive-ready performance narratives, enabling faster budget decisions and agile channel reallocations. I’ve built cohesive campaign engines, hosted product showcases, and driven demand generation that accelerates pipeline. As a storytelling-focused leader, I align diverse teams around high-stakes initiatives and continuously optimize campaigns through testing, audience segmentation, and creative optimization to maximize ROI.

Available to hire

I’m Sonia Walia, a results-driven digital marketing and paid media leader with 9+ years of experience building scalable, data-backed strategies that convert market insight into measurable business growth. I specialize in end-to-end campaign architecture across Google, Meta, Amazon, TikTok, and 10+ platforms, with strong proficiency in SAP Analytics, GA4, and marketing automation platforms including Oracle Eloqua. I’ve led cross-functional teams, influenced C-suite stakeholders, and translated complex value propositions into integrated, customer-centric digital strategies.

I excel at turning raw data into executive-ready performance narratives, enabling faster budget decisions and agile channel reallocations. I’ve built cohesive campaign engines, hosted product showcases, and driven demand generation that accelerates pipeline. As a storytelling-focused leader, I align diverse teams around high-stakes initiatives and continuously optimize campaigns through testing, audience segmentation, and creative optimization to maximize ROI.

Skills

Experience Level

Expert

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Intermediate

Intermediate

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Intermediate

Work Experience

Marketing Campaign Strategist at Festo

April 1, 2025 - Present

Lead integrated content and digital marketing strategies across web, email, social media, content syndication, PR, paid/third-party advertising, webinars, trade shows, and print assets. Create and manage email content within Oracle Eloqua — developing campaign assets, audience segments, and messaging frameworks, with a strong understanding of nurture program design, lead scoring, and automation planning. Drive campaign performance tracking and executive reporting using SAP Analytics — delivering actionable insights on KPIs, pipeline contribution, and ROI to senior leadership. Plan, produce, and host GoToWebinar sessions showcasing product capabilities — handling platform setup, registration management, promotional campaigns, and post-event follow-up workflows. Own end-to-end content lifecycle management — from strategy and planning through creation, governance, publishing, optimization, and performance analysis. Develop and maintain content frameworks, guidelines, and governanc

Paid Media Manager at Techwyse Internet Marketing

September 1, 2023 - April 1, 2025

Directed a team of 8 to develop 12-month ROI-focused marketing plans across paid media channels including Google Ads, Meta, Microsoft Bing, TikTok, Pinterest, Reddit, Spotify, Instacart, Amazon Ads, YouTube, and Shopify. Scaled multi-channel campaigns achieving 20% growth in qualified leads and a 15% reduction in CPA through advanced audience segmentation, A/B testing, and bid strategy optimization. Managed campaign workflows, reporting, and performance tracking using AdLudge and WorkLudge platforms alongside GA4 and Looker Studio for data analytics and insight generation. Integrated AI-powered tools into creative and copy workflows — accelerating production of high-impact ad content, audience targeting strategies, and campaign briefs while maintaining brand quality standards. Optimized landing pages, Google Merchant Centre feeds, and Google Ads Quality Scores through close collaboration with web and development teams. Contributed to new business pitches by proposing innovative paid

Director of Marketing (Volunteer) at Save The Water

November 1, 2022 - January 31, 2024

Executed social media campaigns across Facebook, Instagram, and LinkedIn, increasing website traffic by 40% and online visits by 25%. Designed and implemented user-friendly landing pages that improved conversion rates and donor engagement. Developed and implemented effective social media strategies to increase brand awareness for the non-profit's clean water advocacy mission.

Google Ads Specialist at Teleperformance

April 1, 2022 - August 31, 2023

Managed high-budget Google Ads campaigns across Search, Display, and Shopping Ads, achieving a 25% increase in engagement and ROMI improvement. Set up and managed website tagging and conversion tracking using Google Tag Manager and GA4, ensuring accurate reporting and actionable insights for client campaigns. Designed and built audience segments across Google, Meta, and programmatic platforms, enabling highly targeted and relevant campaign delivery.

Assistant Marketing Manager at Puravankara Limited

February 1, 2018 - April 1, 2022

Drove client acquisition and sales growth through strategic, integrated campaigns combining paid media (Google Ads, social media ads, email) with offline marketing including events and print. Planned, executed, and optimized paid media efforts for maximum reach and conversions in the real estate sector, a high-value, long-cycle market. Built foundational expertise in audience segmentation, campaign planning, and performance analysis that underpins current strategic leadership capabilities.