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Creative Director and Brand Strategist with tenured experience designing and delivering curriculum for Adobe Creative Cloud, Adobe Firefly, and Adobe Express in AI creative marketing contexts. Teaches AI Adobe Creative Marketing at General Assembly, developing 50-plus page branded curricula for global professionals. Proven track record building enablement programs that close skill gaps, drive measurable performance outcomes, and serve customers at the intersection of creative technology and strategic learning. Brings facilitation, instructional design, and cross-functional collaboration across clients including Adobe, IBM, Hardees, Delta Airlines, Olympic Committee, Forward Air, Home Depot and many more.…Creative Director and Brand Strategist with tenured experience designing and delivering curriculum for Adobe Creative Cloud, Adobe Firefly, and Adobe Express in AI creative marketing contexts. Teaches AI Adobe Creative Marketing at General Assembly, developing 50-plus page branded curricula for global professionals. Proven track record building enablement programs that close skill gaps, drive measurable performance outcomes, and serve customers at the intersection of creative technology and strategic learning. Brings facilitation, instructional design, and cross-functional collaboration across clients including Adobe, IBM, Hardees, Delta Airlines, Olympic Committee, Forward Air, Home Depot and many more.

Sonja Joy Vass

Creative Director, Brand Strategist, Graphic Designer, +7

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Creative Director and Brand Strategist with tenured experience designing and delivering curriculum for Adobe Creative Cloud, Adobe Firefly, and Adobe Express in AI creative marketing contexts. Teaches AI Adobe Creative Marketing at General Assembly, developing 50-plus page branded curricula for global professionals. Proven track record building enablement programs that close skill gaps, drive measurable performance outcomes, and serve customers at the intersection of creative technology and strategic learning. Brings facilitation, instructional design, and cross-functional collaboration across clients including Adobe, IBM, Hardees, Delta Airlines, Olympic Committee, Forward Air, Home Depot and many more.…Creative Director and Brand Strategist with tenured experience designing and delivering curriculum for Adobe Creative Cloud, Adobe Firefly, and Adobe Express in AI creative marketing contexts. Teaches AI Adobe Creative Marketing at General Assembly, developing 50-plus page branded curricula for global professionals. Proven track record building enablement programs that close skill gaps, drive measurable performance outcomes, and serve customers at the intersection of creative technology and strategic learning. Brings facilitation, instructional design, and cross-functional collaboration across clients including Adobe, IBM, Hardees, Delta Airlines, Olympic Committee, Forward Air, Home Depot and many more.

Available to hire

Creative Director and Brand Strategist with tenured experience designing and delivering curriculum for Adobe Creative Cloud, Adobe Firefly, and Adobe Express in AI creative marketing contexts. Teaches AI Adobe Creative Marketing at General Assembly, developing 50-plus page branded curricula for global professionals. Proven track record building enablement programs that close skill gaps, drive measurable performance outcomes, and serve customers at the intersection of creative technology and strategic learning. Brings facilitation, instructional design, and cross-functional collaboration across clients including Adobe, IBM, Hardees, Delta Airlines, Olympic Committee, Forward Air, Home Depot and many more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Instructor and Curriculum SME, Adobe AI Creative Marketing at General Assembly

January 1, 2023 - Present

Design and deliver AI creative training curriculum for enterprise and B2C cohorts, covering Adobe Firefly, generative AI workflows, prompt engineering, and brand-aligned content production for learners across skill levels and age ranges. Build High-Level Design decks, learner personas, lab descriptions, and Coursera pathway integration slides for pre-sale proposals. Write curriculum from the ground up, developing full program architecture, module content, assessments, and supplemental resources aligned to GA standards. Teach solo and as part of multi-instructor teams across mixed-skill audiences. Conduct field intelligence reporting, exit ticket analysis, and learner outcome documentation to inform curriculum iteration. Integrate AI ethics, Content Credentials, and responsible generative AI use as foundational curriculum elements across all program delivery. Support enterprise pre-sale scoping calls as SME in program design conversations with prospective clients.

Art and Design Professor at Alta Colleges

January 1, 2010 - January 1, 2015

Designed and delivered graphic design curriculum, drawing on a multi-disciplinary art program; built coursework and assessments within the Graphic Design Certification track.

Art and Design Professor at Clayton State University

January 1, 2010 - January 1, 2015

Designed and delivered full graphic design, concept design, typography, digital layout, illustration, and Adobe Creative Suite curriculum across 15 years of higher education and professional instruction. Built the Graphic Design Certification Program from the ground up, writing all curriculum, assessments, and instructional materials with no existing framework to draw from.

Creative Director and Brand Strategist at Creative Idea Fountain

January 1, 1993 - Present

Builds brands from concept to market, leading full creative strategy, program development, production, and execution for Fortune 500 and independent clients. Guides concepts from origination through naming, identity design, campaign strategy, content production, and market launch across digital, print, motion, and experiential formats. Develops enterprise training materials, slide decks, storyboards, illustrated systems, and AI-assisted workflows; advises clients on ethical AI adoption, IP-safe tool selection, and responsible creative workflow design as a core service.