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I’m Sonny Brain, a Social Media & Content Specialist who builds scalable, performance-focused media across platforms. I combine platform-native content with AI-generated video, data-driven iteration, and automated workflows to grow audiences and engagement while keeping quality and risk under control. My background spans independent crypto trading since 2017 and hands-on content production for engineering projects and crypto education communities. I’ve grown TikTok audiences, built educational crypto videos, and shaped content strategy and KPIs to drive measurable growth on Instagram, TikTok, and YouTube.…I’m Sonny Brain, a Social Media & Content Specialist who builds scalable, performance-focused media across platforms. I combine platform-native content with AI-generated video, data-driven iteration, and automated workflows to grow audiences and engagement while keeping quality and risk under control. My background spans independent crypto trading since 2017 and hands-on content production for engineering projects and crypto education communities. I’ve grown TikTok audiences, built educational crypto videos, and shaped content strategy and KPIs to drive measurable growth on Instagram, TikTok, and YouTube.

Sonny Brain

Content Creator, Social Media Manager, Content Producer, +2

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I’m Sonny Brain, a Social Media & Content Specialist who builds scalable, performance-focused media across platforms. I combine platform-native content with AI-generated video, data-driven iteration, and automated workflows to grow audiences and engagement while keeping quality and risk under control. My background spans independent crypto trading since 2017 and hands-on content production for engineering projects and crypto education communities. I’ve grown TikTok audiences, built educational crypto videos, and shaped content strategy and KPIs to drive measurable growth on Instagram, TikTok, and YouTube.…I’m Sonny Brain, a Social Media & Content Specialist who builds scalable, performance-focused media across platforms. I combine platform-native content with AI-generated video, data-driven iteration, and automated workflows to grow audiences and engagement while keeping quality and risk under control. My background spans independent crypto trading since 2017 and hands-on content production for engineering projects and crypto education communities. I’ve grown TikTok audiences, built educational crypto videos, and shaped content strategy and KPIs to drive measurable growth on Instagram, TikTok, and YouTube.

Available to hire

I’m Sonny Brain, a Social Media & Content Specialist who builds scalable, performance-focused media across platforms. I combine platform-native content with AI-generated video, data-driven iteration, and automated workflows to grow audiences and engagement while keeping quality and risk under control.

My background spans independent crypto trading since 2017 and hands-on content production for engineering projects and crypto education communities. I’ve grown TikTok audiences, built educational crypto videos, and shaped content strategy and KPIs to drive measurable growth on Instagram, TikTok, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Independent Crypto Swing Trader at Independent

January 1, 2017 - Present

Active crypto trading across multiple market cycles with a strong focus on risk management, capital preservation, and disciplined execution. Applied analytical decision-making and post-trade review processes to continuously improve execution quality and risk control. Built strong working knowledge of centralized and decentralized crypto exchanges, including order execution, liquidity behavior, and exchange mechanics. Operate an independent trading community focused on education, risk management, and market structure, alongside creating educational crypto videos for social media to clearly explain trading concepts and market behavior.

Engineer & Social Media Content Specialist at Balfour Beatty Rail

January 1, 2018 - December 31, 2023

Managed and co-produced short & long-form visual content aligned with live engineering projects and corporate messaging. Balanced on-site engineering work with office-based content production, collaborating cross-functionally to ensure accurate, concise digital storytelling.

Freelance Social Media Manager at Independent

January 1, 2023 - Present

Plan and execute client social media growth through targeted ad campaigns. Developed platform-specific content strategies and automated posting systems to drive early-stage growth. Defined clear KPIs (reach, engagement, retention, follower growth) and guided content strategy, formats, and trend adaptation to track and improve performance over time.