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Hi, I’m Soo May Yuan—a Digital Marketing Specialist with 7+ years’ experience driving brand growth across health tech and advertising. I’m passionate about turning data into strategy and building end-to-end digital ecosystems that connect people with products through compelling content, smart UX, and integrated marketing technology. I thrive on cross-market collaboration, stakeholder alignment, and creating meaningful customer experiences that move the needle. From leading global website transformations and multi-channel campaigns to coordinating with agencies and senior leaders, I focus on scalable systems, evidence-based decision making, and creative storytelling. I enjoy harnessing AI tools, data analytics, and automation to boost engagement, efficiency, and ROI while maintaining brand integrity across regions.…Hi, I’m Soo May Yuan—a Digital Marketing Specialist with 7+ years’ experience driving brand growth across health tech and advertising. I’m passionate about turning data into strategy and building end-to-end digital ecosystems that connect people with products through compelling content, smart UX, and integrated marketing technology. I thrive on cross-market collaboration, stakeholder alignment, and creating meaningful customer experiences that move the needle. From leading global website transformations and multi-channel campaigns to coordinating with agencies and senior leaders, I focus on scalable systems, evidence-based decision making, and creative storytelling. I enjoy harnessing AI tools, data analytics, and automation to boost engagement, efficiency, and ROI while maintaining brand integrity across regions.

Soo-May YUAN

Digital Marketer, Content Creator, Brand Designer, +6

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Hi, I’m Soo May Yuan—a Digital Marketing Specialist with 7+ years’ experience driving brand growth across health tech and advertising. I’m passionate about turning data into strategy and building end-to-end digital ecosystems that connect people with products through compelling content, smart UX, and integrated marketing technology. I thrive on cross-market collaboration, stakeholder alignment, and creating meaningful customer experiences that move the needle. From leading global website transformations and multi-channel campaigns to coordinating with agencies and senior leaders, I focus on scalable systems, evidence-based decision making, and creative storytelling. I enjoy harnessing AI tools, data analytics, and automation to boost engagement, efficiency, and ROI while maintaining brand integrity across regions.…Hi, I’m Soo May Yuan—a Digital Marketing Specialist with 7+ years’ experience driving brand growth across health tech and advertising. I’m passionate about turning data into strategy and building end-to-end digital ecosystems that connect people with products through compelling content, smart UX, and integrated marketing technology. I thrive on cross-market collaboration, stakeholder alignment, and creating meaningful customer experiences that move the needle. From leading global website transformations and multi-channel campaigns to coordinating with agencies and senior leaders, I focus on scalable systems, evidence-based decision making, and creative storytelling. I enjoy harnessing AI tools, data analytics, and automation to boost engagement, efficiency, and ROI while maintaining brand integrity across regions.

Available to hire

Hi, I’m Soo May Yuan—a Digital Marketing Specialist with 7+ years’ experience driving brand growth across health tech and advertising. I’m passionate about turning data into strategy and building end-to-end digital ecosystems that connect people with products through compelling content, smart UX, and integrated marketing technology. I thrive on cross-market collaboration, stakeholder alignment, and creating meaningful customer experiences that move the needle.

From leading global website transformations and multi-channel campaigns to coordinating with agencies and senior leaders, I focus on scalable systems, evidence-based decision making, and creative storytelling. I enjoy harnessing AI tools, data analytics, and automation to boost engagement, efficiency, and ROI while maintaining brand integrity across regions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Digital Marketing Specialist at Foot Science International Ltd

January 1, 2024 - Present

Led end-to-end digital initiatives including global website transformation across 9 market-specific sites in 12 months, CMS selection, UX/UI redesign, content optimization, and multilingual framework implementation to support diverse markets. Implemented HubSpot CRM & automation, created scalable DAM and global enablement processes, and managed paid campaigns, resulting in improved brand visibility, adoption, and customer engagement. Delivered integrated digital strategies (web, email, social, SEO, video) and produced content across blogs, newsletters, social media, and video assets. Drove lead generation and data-driven decision-making through cross-market collaboration with agencies and regional teams.

Marketing Communications Executive at Foot Science International Ltd

September 1, 2015 - August 31, 2017

Led CSR initiatives and large-scale events (e.g., corporate marathon with over 2,000 participants) while coordinating marketing communications across channels. Built strong brand messaging, content, and stakeholder alignment to elevate brand awareness and engagement across Malaysia and international markets.