Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital marketing and communications specialist with 4+ years of experience delivering paid and organic campaigns across Meta, TikTok, and Google. Skilled in performance reporting, audience strategy, and multilingual content execution for consumer brands, agencies, and nonprofits. Currently strengthening performance expertise through the MyMahir x TalentLabs programme. Clear communicator, strong in cross-team collaboration, and motivated by data-driven storytelling.…Digital marketing and communications specialist with 4+ years of experience delivering paid and organic campaigns across Meta, TikTok, and Google. Skilled in performance reporting, audience strategy, and multilingual content execution for consumer brands, agencies, and nonprofits. Currently strengthening performance expertise through the MyMahir x TalentLabs programme. Clear communicator, strong in cross-team collaboration, and motivated by data-driven storytelling.

Yi Yi Soo

Marketing Strategist, Social Media Manager, Content Strategist, +2





Digital marketing and communications specialist with 4+ years of experience delivering paid and organic campaigns across Meta, TikTok, and Google. Skilled in performance reporting, audience strategy, and multilingual content execution for consumer brands, agencies, and nonprofits. Currently strengthening performance expertise through the MyMahir x TalentLabs programme. Clear communicator, strong in cross-team collaboration, and motivated by data-driven storytelling.…Digital marketing and communications specialist with 4+ years of experience delivering paid and organic campaigns across Meta, TikTok, and Google. Skilled in performance reporting, audience strategy, and multilingual content execution for consumer brands, agencies, and nonprofits. Currently strengthening performance expertise through the MyMahir x TalentLabs programme. Clear communicator, strong in cross-team collaboration, and motivated by data-driven storytelling.

Available to hire

Digital marketing and communications specialist with 4+ years of experience delivering paid
and organic campaigns across Meta, TikTok, and Google. Skilled in performance reporting,
audience strategy, and multilingual content execution for consumer brands, agencies, and
nonprofits. Currently strengthening performance expertise through the MyMahir x TalentLabs
programme. Clear communicator, strong in cross-team collaboration, and motivated by
data-driven storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Advanced

Chinese

Advanced

Work Experience

Content and Paid Media Specialist at Palmer Agency

August 1, 2025 - Present

Planned and executed paid and organic campaigns across Meta, TikTok, and Google Ads for multiple clients, improving ROAS by 5–12% depending on campaign cycle. Built and managed end-to-end content calendars and cross-platform scheduling with 100% on-time delivery. Produced performance dashboards with optimization insights used for client strategy reviews and contract renewals. Collaborated with designers and account leads to develop data-informed short-form content aligned to trends, audience behavior, and brand goals.

Senior Marketing Executive at Roberto Coin Starhill (Mystique Universal)

March 1, 2025 - July 1, 2025

Led PR and media outreach, securing features in Robb Report, Grazie, and local luxury publications, achieving 125% ROAS for flagship campaigns. Drove higher customer engagement and 60% month-on-month sales growth.

Program Project Coordinator at Gabungan Bertindak Malaysia (GBM Coalition)

January 1, 2024 - March 1, 2025

Coordinated multi-stakeholder advocacy and fundraising events and campaigns across NGOs, youth groups, and community partners. Produced donor decks, funding proposals, and reporting documents, contributing to a 20% increase in partner funding. Recruited and trained 20+ Malay-speaking volunteers, strengthening operational capacity and stakeholder outreach. Delivered cross-platform fundraising campaigns that achieved 1,275% ROI with 90% net returns.

Assistant Secretary at KLSCAH (Chin ese Assembly Hall)

November 1, 2020 - December 1, 2023

Streamlined operations for the Marriage Registration unit, improving processing time for 500+ couples to within 7 days. Planned floor layouts, media coordination, and VIP protocol for civic and cultural events, strengthening institutional visibility. Designed the organization’s 100th Anniversary brochure used for diplomatic visits to China, Taiwan, and Hong Kong, strengthening cultural diplomacy.