Sophia Congreso

Manages social strategy and a content calendar for a boutique aesthetics brand, ensuring visual identity and brand voice across Instagram and Facebook. Creates and maintains consistent posting plans, with an emphasis on brand cohesion and campaign readiness within tight timelines.

Plans and executes multi-platform social content calendars and tracks engagement to optimize performance. Generated 8+ inbound leads via Facebook Ads and Mailchimp, contributing to $4.3M+ in mortgage volume (average deal size $500K). Manages end-to-end mortgage file fulfillment by coordinating documentation across the loan processing pipeline.

Designs and maintains client websites on Squarespace, applying brand identity and UX principles to support client goals and online presence.