Social Creative at The Social Shepherd

Line-manage and mentor a Junior Creative, guiding professional growth through feedback and development. Facilitate brainstorming sessions to drive creative ideation and collaborative innovation. Write comprehensive, social-first briefs for TikTok and Instagram, covering BAU and campaign content (scripting, camera direction, style guides, sound sourcing, on-screen copy). Oversee end-to-end content production, shooting and editing assets for UNIQLO, Lounge by Zalando, and Arla. Manage pre-production logistics (location scouting, shot lists, call sheets, talent sourcing, prop procurement). Maintain a high-volume output (e.g., 12 TikToks per month for UNIQLO, plus dozens of Reels across brands). Develop and implement content strategies aligned with KPIs and platform trends; design Look & Feel guides to preserve brand identity; collaborate with Organic Social to optimise content for SEO; coordinate with Production and Client Services to ensure timely delivery within budget; support paid cam

Social Media Manager at DASH Water

Built and refined internal processes to streamline workflows, improving cross-team collaboration and reducing turnaround times. Created and maintained a Social Analytics Tracker to monitor engagement and campaign effectiveness; produced a Monthly Social Performance deck for leadership visibility. Grew TikTok following by 6% with 3.98M views; consistently boosted Instagram engagement and follower growth by ~1% per month. Led strategy for Instagram, TikTok and LinkedIn; managed global and Australia content calendars; executed monthly brainstorms, ensuring content aligned with KPIs and current trends. Wrote captions, designed in-feed graphics, coordinated influencer outreach, and supported in-house shoots as Video Editor and Cinematographer. Managed project budgets and supported community management and mascot talent initiatives.

Content Manager, EMEA at Tastemade UK

Oversee branded campaigns across EMEA; lead, ideate and produce in-house editorial shoots; maintain responsibility for content strategy across Instagram, TikTok, Snapchat, Facebook; ensure alignment with KPIs; monitor performance and iterate.

Content Strategist, UK at Tastemade UK

Lead overall strategy for Instagram, TikTok and Snapchat; launched Tastemade UK TikTok account achieving 15M+ views in first 3 months; increased Snapchat revenue by 35%; collaborate with creators for talent-led content and UGC; develop editorial and branded content; optimise content with data; report statistics and adjust strategy to KPIs.

Content Coordinator, UK at Tastemade UK

Launched first two Tastemade UK TikTok accounts generating 500M+ views in first year; ideated editorial content and led TikTok content creation (lo-fi filming, editing and concept ideas); wrote and distributed Content Monthly Newsletter; created and uploaded Editorial and Branded IGS content; reported IGS statistics; copywriting, programming and scheduling across Facebook, TikTok, Instagram, Twitter, Pinterest and Snapchat; community management; internal Talent (Voiceover & FTC).