Marketing Coordinator at Blaze Performance

Built and continuously improved our B2B SaaS marketing strategy and brand strategy; wrote clear, compelling copy for various mediums (social media ads, website, brochure); provided internal reports on performance of digital marketing initiatives; crafted custom illustrations, logos, and marketing materials with Adobe Creative Cloud, including large-scale event displays; designed websites, adhering to SEO best practices and UX/UI design principles; researched publicity opportunities and built credible backlinks to improve website SEO; used Google Analytics to track QR code traffic and analyze website performance; ran paid social media ad campaigns and utilized scheduling tools for content optimization; acted as company representative at event booth and first point of contact via phone and email.

Freelance Marketing & Design Consultant at Sophia Creative

Collaborated with clients to deliver attentive, on-brand marketing and design services; met with clients to discuss project proposals and establish project scale, budget, and goals; created websites, established and elevated distinct brand identities for multiple clients; clients included: Rick Timlick Group of Companies, Awareness To Thrive, SportsTank, Orange Brand, Sweet Barry Wine.

Marketing Assistant Intern at Lunchbox Theatre

Developed the marketing plan alongside the marketing director; edited and published event listings and press releases in local news channels; managed a promotional booth for a local business convention at the Kerby Centre.

Sales Associate at Mastermind Toys

Supported in-store marketing initiatives, customer engagement, and sales activities (role included general retail duties and contributing to marketing efforts).