Brand Storyteller | Digital Marketing & Community Engagement | Content, Social Media & Strategy A Marketing and Enterprise graduate from the University of Strathclyde with experience in brand planning, digital marketing, CRM campaigns, and community platform management. I specialise in creating engaging digital content and storytelling across social media, with strong skills in photography, editing, and community engagement. My work focuses on turning insight into creative, practical marketing that connects with people and builds strong brand communities. Currently seeking remote opportunities that allow me to contribute meaningful, purpose-led marketing while continuing to explore the world and expand my horizons.

Sophie Biggart

Brand Storyteller | Digital Marketing & Community Engagement | Content, Social Media & Strategy A Marketing and Enterprise graduate from the University of Strathclyde with experience in brand planning, digital marketing, CRM campaigns, and community platform management. I specialise in creating engaging digital content and storytelling across social media, with strong skills in photography, editing, and community engagement. My work focuses on turning insight into creative, practical marketing that connects with people and builds strong brand communities. Currently seeking remote opportunities that allow me to contribute meaningful, purpose-led marketing while continuing to explore the world and expand my horizons.

Available to hire

Brand Storyteller | Digital Marketing & Community Engagement | Content, Social Media & Strategy

A Marketing and Enterprise graduate from the University of Strathclyde with experience in brand planning, digital marketing, CRM campaigns, and community platform management.

I specialise in creating engaging digital content and storytelling across social media, with strong skills in photography, editing, and community engagement. My work focuses on turning insight into creative, practical marketing that connects with people and builds strong brand communities.

Currently seeking remote opportunities that allow me to contribute meaningful, purpose-led marketing while continuing to explore the world and expand my horizons.

See more

Language

English
Fluent

Work Experience

Content Director at Strathclyde Surf
January 1, 2023 - August 1, 2025
Progressed from Club Photographer to managing all content operations; led digital communications and social media strategy; achieved record membership growth; managed the committee around key event dates; produced 3,000–5,000 high-quality photos per trip with same-day turnaround, boosting member engagement and event coverage.
Customer Relationship Management Executive at Biggart & Co
September 1, 2023 - Present
Designed and launched targeted email campaigns via CRM systems; enhanced email segmentation using Excel; aligned messaging with market needs in collaboration with the director; built effective internal and external relationships, driving qualified lead engagement and improved conversions; demonstrated strategic thinking with detailed execution on time and budget.
NPD Planner at AG Barr Group
January 1, 2025 - April 1, 2025
Final year university module focused on Brand Building in FMCG; developed a comprehensive soft drink launch plan for Gen Z/Gen Alpha with differentiated positioning; crafted propositions across consumer, product, packaging, customer, shopper, purchasing, production, logistics, and financial aspects; presented the plan with strong use of analogies to address brand challenges.
Brand Planner at Tennent Caledonian Breweries Ltd.
March 1, 2025 - March 1, 2025
Developed and presented a 12-month, consumer-led brand and below-the-line activation plan for a leading beer brand; translated insight into activation mechanics, KPIs, and commercial outcomes; recognised as Top Brand Planner by Tennent’s for a robust, insight-led plan with compelling storytelling and on-trade activation opportunities.

Education

BA(Hons) Marketing and Enterprise (2:1) at University of Strathclyde, Glasgow
January 11, 2030 - March 28, 2026

Qualifications

Driver's License
January 11, 2030 - March 28, 2026
Digital Marketing HubSpot
January 1, 2026 - March 28, 2026
IGD Certification (Institute of Grocery Distribution)
March 1, 2025 - March 28, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services