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Global communications leader with 12+ years’ experience shaping high-impact strategies for luxury beauty, fashion, and lifestyle brands. Expert in integrated communications, brand partnerships, and social-first storytelling that drive cultural relevance and strengthen brand equity. Proven success leading multi-market campaigns across the US, EMEA, LATAM, and APAC that deepen consumer connection and deliver measurable growth.…Global communications leader with 12+ years’ experience shaping high-impact strategies for luxury beauty, fashion, and lifestyle brands. Expert in integrated communications, brand partnerships, and social-first storytelling that drive cultural relevance and strengthen brand equity. Proven success leading multi-market campaigns across the US, EMEA, LATAM, and APAC that deepen consumer connection and deliver measurable growth.

Sophie Carrel

Influencer Marketing Manager, Marketing Strategist, Writer, +4

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Global communications leader with 12+ years’ experience shaping high-impact strategies for luxury beauty, fashion, and lifestyle brands. Expert in integrated communications, brand partnerships, and social-first storytelling that drive cultural relevance and strengthen brand equity. Proven success leading multi-market campaigns across the US, EMEA, LATAM, and APAC that deepen consumer connection and deliver measurable growth.…Global communications leader with 12+ years’ experience shaping high-impact strategies for luxury beauty, fashion, and lifestyle brands. Expert in integrated communications, brand partnerships, and social-first storytelling that drive cultural relevance and strengthen brand equity. Proven success leading multi-market campaigns across the US, EMEA, LATAM, and APAC that deepen consumer connection and deliver measurable growth.

Available to hire

Global communications leader with 12+ years’ experience shaping high-impact strategies for luxury beauty, fashion, and lifestyle brands. Expert in integrated communications, brand partnerships, and social-first storytelling that drive cultural relevance and strengthen brand equity. Proven success leading multi-market campaigns across the US, EMEA, LATAM, and APAC that deepen consumer connection and deliver measurable growth.

Skills

Branding

Instagram

Copywriting

Experience Level

Branding

Expert

Instagram

Expert

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Global Marketing Assistant Manager at MAC Cosmetics

February 1, 2016 - June 29, 2018

Developed 360° marketing briefs for global launches and Fashion Week activations, aligning creative strategy with business goals. Directed production of 250+ how-to videos for social and e-commerce, enhancing content performance and engagement.