Top 5% earner on freelance platform Pangea.app I’m Sophie, a marketing manager with diverse social media management experience. I run projects, build infrastructure and processes for startups, organize CRMs, and write and design organic content. From comic book shops to engineering firms to augmented reality apps- you name it, I've made an Instagram post for it. I've managed a successful and profitable personal blog, as well as executing successful social campaigns and content writing projects for clients big and small. My work history is balanced between both corporate positions and creative freelance work. The majority of my work experience has been with small companies and early-stage startups, so I'm used to being my own one-woman team, learning on the fly, and brainstorming the next move. Check out my full portfolio at _Website not available. Sign in: https://www.twine.net/signup_!

Top 5% earner on freelance platform Pangea.app I’m Sophie, a marketing manager with diverse social media management experience. I run projects, build infrastructure and processes for startups, organize CRMs, and write and design organic content. From comic book shops to engineering firms to augmented reality apps- you name it, I've made an Instagram post for it. I've managed a successful and profitable personal blog, as well as executing successful social campaigns and content writing projects for clients big and small. My work history is balanced between both corporate positions and creative freelance work. The majority of my work experience has been with small companies and early-stage startups, so I'm used to being my own one-woman team, learning on the fly, and brainstorming the next move. Check out my full portfolio at _Website not available. Sign in: https://www.twine.net/signup_!

Available to hire

Top 5% earner on freelance platform Pangea.app

I’m Sophie, a marketing manager with diverse social media management experience. I run projects, build infrastructure and processes for startups, organize CRMs, and write and design organic content. From comic book shops to engineering firms to augmented reality apps- you name it, I’ve made an Instagram post for it. I’ve managed a successful and profitable personal blog, as well as executing successful social campaigns and content writing projects for clients big and small.

My work history is balanced between both corporate positions and creative freelance work. The majority of my work experience has been with small companies and early-stage startups, so I’m used to being my own one-woman team, learning on the fly, and brainstorming the next move.

Check out my full portfolio at Website not available. Sign in: https://www.twine.net/signup!

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Work Experience

Content Specialist at Newhy Web
March 1, 2024 - January 1, 2025
Developed and executed strategic content calendars across social platforms, aligning content with brand voice, audience behavior, and growth goals. Produced SEO-driven blog content to increase organic visibility and position clients as thought leaders. Crafted email marketing campaigns, including newsletters, lead capture flows, and nurture sequences to drive engagement and conversions. Owned and scaled New Why's monthly newsletter, strengthening brand voice and audience retention; built targeted email journeys and lifecycle campaigns to support lead generation and customer retention.
Marketing Generalist + Project Manager at Verve, A Credit Union
October 1, 2024 - Present
Lead end-to-end content strategy and execution for integrated, multi-channel campaigns across digital, email, social, and owned platforms; translate business goals into audience-first narratives that drive engagement and conversion across member touch points. Collaborate cross-functionally to streamline campaign development, improving speed-to-market and creative alignment across teams. Analyze content and campaign performance, turning insights into strategic optimizations. Write and refine high-impact copy across channels including email, social, landing pages, digital banking, and internal communications. Maintain brand voice consistency while ensuring compliance with regulatory standards. Conduct audience and competitive research to inform content direction and identify trends.
Marketing Manager at Unik.ai Marketing
March 31, 2023 - September 30, 2024
Managed social content strategy and daily publishing for 10 global restaurant brands across multiple platforms, optimizing for engagement and brand consistency. Spearheaded influencer and UGC campaigns, sourcing and managing creators to generate authentic, high-performing video content. Developed and executed email marketing campaigns to increase repeat business. Partnered with CEO to evolve brand positioning and storytelling across restaurant clients. Improved CRM data integrity and segmentation in HubSpot, enabling more personalized and effective marketing campaigns. Built and organized content and asset systems to improve team workflows and content scalability. Led and mentored contractors to ensure cohesive brand voice and high-quality customer interactions.
Social Organic Content Manager at Q+M Agency
July 12, 2021 - January 11, 2024
Led content strategy for B2B, public sector, and D2C clients, creating cohesive narratives across organic social, paid media, and email Crafted platform-specific messaging that balanced brand voice with performance goals, driving measurable engagement and growth Directed creative execution in partnership with designers, ensuring visually compelling and strategically aligned content Managed client relationships, translating feedback and performance data into evolving content strategies Supported paid media efforts by aligning content with keyword strategy and campaign structure

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services, Healthcare