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Blending strategic thinking with a creative execution, I build scalable digital ecosystems that drive measurable growth, from concept to performance.
With more than 5 years of experience in digital marketing and e-commerce, I bring clarity, curiosity, and a calm energy that help brands stand out.
From Paris, based in Zurich since 2022 (Swiss B Permit).
Skills
Experience Level
Expert
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Language
English
Fluent
French
Fluent
German
Intermediate
Greek, Modern
Intermediate
Work Experience
Digital Marketing Manager at Corinus AG Fashion Group
January 1, 2023 - December 1, 2025Led the digital transformation and growth of a legacy fashion brand into a performance-driven e-commerce ecosystem: built the Shopify store for Leonardo Zürich (Oct 2024) generating CHF 300K+ online revenue in the first 12 months; managed CHF 2K/month Meta Ads budget with ROAS up to 5; grew organic search traffic from 0 to 4K+ monthly clicks; built a 2K-subscriber email list and implemented CRM and newsletter strategy contributing over 20% of revenue; managed two e-commerce platforms (D2C & B2B) with 600+ SKUs; planned seasonal campaigns and product launches; defined KPIs and optimized campaigns, funnels, PDP UX, checkout and CRM automation.
Freelance Digital Marketing Consultant at Independent / Freelance
May 1, 2019 - March 1, 2023Designed and implemented digital marketing strategies for D2C brands, translating business objectives into structured growth roadmaps; collaborated with 15+ clients across lifestyle, travel, fashion & services; built and optimized websites on WordPress, Shopify and Squarespace; managed paid and organic acquisition (Meta Ads, Instagram, Pinterest, SEO); created content aligned with brand identity and performance goals.
Business Developer at Intertranslations (Athens)
January 1, 2020 - December 1, 2020Led the entry of Intertranslations Greece into the French market, defining positioning and acquisition strategy; built organic acquisition engine focused on SEO and content to promote specialised translation services; managed Google Ads campaigns and optimized performance using Google Analytics and sales data; managed client accounts and relationships to ensure satisfaction and long-term retention.
Education
Bachelor in Business Administration at ESSEC Business School
September 1, 2015 - May 1, 2019Qualifications
Industry Experience
Retail, Travel & Hospitality, Consumer Goods, Other
Skills
Experience Level
Expert
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