Hi, I’m Soraya, a Social Media Manager and Content Creator with 4 years of experience in social media.

About

Hi, I’m Soraya, a Social Media Manager and Content Creator with 4 years of experience in social media. I focus on creating engaging content that resonates with your audience, making your followers feel seen and reflected in you. I do this by understanding and developing a strong brand narrative as well as communicating your values effectively to help build an emotional connection to your audience.

My current and past clients work in the creative and entertainment industry. From non-profit Record Labels to Film Production companies, I’ve been very fortunate to have worked with brands from all over the world.

A little bit about myself: I am originally from Switzerland and speak 4 languages fluently. Being a performer and actively working in the creative industry myself gives me a real insight into how the industry works and what to prioritise online.

  • 5 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • GermanFluent
  • ItalianAdvanced
  • Spanish; CastilianBeginner
  • FrenchBeginner

Industry experience

  • Media & Entertainment

Work experience· 4 roles

Marketing & Social Media Manager · Future Youth Records (FYR)Dec 2022 – Jan 2024 · 1 yr 2 mos

Planning and implementing Social Media content and interacting with the FYR community. Developing Marketing Strategies around individual song releases. Coordinating with high profile clients on collaborative social posts e.g. Julian Lennon and FYR’s Saltwater campaign. Coaching the youth artists and creating individually tailored Social Media strategies.

Freelance Social Media & Marketing Manager · Self-employedJul 2022 – Present · 4 yrs 5 mos

Taking care of the day-to-day running of my client’s socials, helping them create valuable content for their audience and develop their online presence. Managing & executing Marketing Strategies for new projects and upcoming events.

Marketing Manager · Our Daughter Productions (ODP)Jul 2022 – Dec 2023 · 1 yr 6 mos

Managing the day-to-day Social Media content. Connecting with like-minded female-focused companies and communities. Planning Marketing Strategies for the individual Short Film releases. Initiating and developing a community Newsletter. Managing the first-of-its-kind Events Calendar for the independent film scene.

Marketing Assistant · Be The FoxApr 2021 – Mar 2022 · 1 yr

Education

Master's course in Music Business · Waterbear - College of Music2024 – 2025
Accelerated Music Degree · Academy of Contemporary Music2016 – 2018
IGCSE · Baleares International College (BIC)2014
A-Levels · Baleares International College (BIC)2015 – 2016

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