**Senior Performance and Growth Marketer | eCommerce** I’m a senior performance and growth marketer with extensive hands-on experience in paid media, SEO, and ecommerce driven growth. I help growth focused ecommerce businesses scale profitably by focusing on ROAS, contribution margin, and long term sustainability rather than vanity metrics. I work closely with Meta Ads, Google Ads, and analytics, and I’m used to taking full ownership of performance in a remote and asynchronous setup. I typically work on a retainer basis and prefer long term collaborations where I act as a proactive growth partner rather than just an executor. Beyond marketing execution, I bring a strong business and growth perspective from having run my own ecommerce business within retail for over six years. This has given me a deep understanding of the full value chain, including operations, inventory, customer acquisition, and profitability. **Recent experience** - Senior sales and marketing roles within ecommerce and digital growth - Founder and operator of an ecommerce business in retail - Performance marketing consultant for growth focused small and mid sized companies I currently work with a small number of clients on a retainer basis, allowing me to apply proven processes while maintaining a high level of focus and accountability.…

Sören Persson

**Senior Performance and Growth Marketer | eCommerce** I’m a senior performance and growth marketer with extensive hands-on experience in paid media, SEO, and ecommerce driven growth. I help growth focused ecommerce businesses scale profitably by focusing on ROAS, contribution margin, and long term sustainability rather than vanity metrics. I work closely with Meta Ads, Google Ads, and analytics, and I’m used to taking full ownership of performance in a remote and asynchronous setup. I typically work on a retainer basis and prefer long term collaborations where I act as a proactive growth partner rather than just an executor. Beyond marketing execution, I bring a strong business and growth perspective from having run my own ecommerce business within retail for over six years. This has given me a deep understanding of the full value chain, including operations, inventory, customer acquisition, and profitability. **Recent experience** - Senior sales and marketing roles within ecommerce and digital growth - Founder and operator of an ecommerce business in retail - Performance marketing consultant for growth focused small and mid sized companies I currently work with a small number of clients on a retainer basis, allowing me to apply proven processes while maintaining a high level of focus and accountability.…

Available to hire

Senior Performance and Growth Marketer | eCommerce

I’m a senior performance and growth marketer with extensive hands-on experience in paid media, SEO, and ecommerce driven growth. I help growth focused ecommerce businesses scale profitably by focusing on ROAS, contribution margin, and long term sustainability rather than vanity metrics.

I work closely with Meta Ads, Google Ads, and analytics, and I’m used to taking full ownership of performance in a remote and asynchronous setup. I typically work on a retainer basis and prefer long term collaborations where I act as a proactive growth partner rather than just an executor.

Beyond marketing execution, I bring a strong business and growth perspective from having run my own ecommerce business within retail for over six years. This has given me a deep understanding of the full value chain, including operations, inventory, customer acquisition, and profitability.

Recent experience

  • Senior sales and marketing roles within ecommerce and digital growth
  • Founder and operator of an ecommerce business in retail
  • Performance marketing consultant for growth focused small and mid sized companies

I currently work with a small number of clients on a retainer basis, allowing me to apply proven processes while maintaining a high level of focus and accountability.

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Language

English
Fluent

Work Experience

Performance & Growth Marketing Consultant at Mr Fredrik AB
January 1, 2026 - Present
- Responsible for end to end performance driven marketing across multiple ecommerce initiatives, including the build up and launch of a new ecommerce store for the German market. - My role covers the full growth process, from market entry planning and go to market strategy to performance marketing, analytics, and continuous optimization across channels. - In addition to ongoing performance responsibilities, I work closely with the business owners on expansion strategy, localization, and scaling efforts, ensuring that growth initiatives are commercially viable and aligned with long term business objectives.
Performance & Growth Marketing Consultant at Mr Fredrik AB
August 1, 2025 - Present
- Responsible for end to end performance driven marketing for two ecommerce businesses, covering planning, execution, analysis, and continuous optimization. - My role includes setting the overall marketing strategy and roadmap, managing and optimizing paid media across Meta and Google, and translating performance data into actionable improvements aligned with business and growth objectives. - I work closely with the business owners in a consultative capacity, taking full ownership of marketing performance and ensuring that marketing investments drive profitable and sustainable growth.
Sales Director/Expert at Stars and Stories
January 1, 2025 - December 31, 2025
- Responsible for driving commercial growth and sales strategy across European markets, working closely with brands and partners within FMCG, retail, and ecommerce. - My role focuses on identifying growth opportunities, structuring commercial offerings, and supporting clients in leveraging digital and social marketing to drive measurable business results. - I work in a senior, consultative capacity, combining sales leadership with a strong understanding of performance marketing, customer acquisition, and ROI driven campaigns.
Performance & Growth Consultant at XR Nordic Group AB
December 1, 2024 - Present
- Responsible for the build and launch of an ecommerce webshop within home and interior retail. - Responsible for ecommerce setup, product structure, and go to market activities. - The webshop is currently not actively marketed or scaled.
Founder & Owner at Sandström Möbler och Inredning AB
May 27, 2018 - September 27, 2024
- Founded and operated an ecommerce business within furniture and interior retail, with full responsibility for strategy, operations, and profitability. - Led all aspects of digital growth, including ecommerce platform management, paid media, customer acquisition, and conversion optimization. - Managed the complete business lifecycle from inventory planning and supplier coordination to marketing execution, analytics, and continuous improvement. - Built the business with a strong focus on sustainable growth, cash flow, and commercially sound decision making.
Key Account Manager at ClearOn AB
January 1, 2015 - June 30, 2021
- Managed and developed key accounts within retail and FMCG, working closely with senior stakeholders and decision makers. - Responsible for commercial negotiations, long term partnerships, and driving revenue growth across strategic accounts. - Gained strong experience in stakeholder management, complex sales processes, and aligning commercial goals with customer value.
Various roles (Additional Experience) at Additional Experience
January 1, 2000 - January 1, 2015
Sports management and leadership roles within performance-driven organizations; sales management within retail and FMCG; store and department management within large scale retail organizations; extensive experience in commercial leadership and revenue-driven operations.

Education

Certified Digital Marketing Manager at Webbdagarna Academy
November 1, 2021 - February 28, 2023
Focus on performance marketing, paid media, analytics, and digital growth.
Sports Management at Bosöns Idrottsinstitut
August 1, 1995 - June 12, 1997
Education in leadership, management, and organizational development within sports and performance driven environments.
Marketing at IHM Business School
January 1, 2001 - May 31, 2001
Foundation in marketing, business, and commercial strategy.

Qualifications

Certified Digital Marketing Manager
January 11, 2030 - January 20, 2026
Sports Management
January 11, 2030 - January 20, 2026
Marketing Studies
January 11, 2030 - January 20, 2026

Industry Experience

Software & Internet, Retail, Wholesale & Distribution, Consumer Goods, Education, Media & Entertainment, Professional Services
    Ecommerce Growth & Performance Marketing
    Responsible for performance driven ecommerce growth, including strategy, execution and continuous optimization across digital channels. ecommerce performancemarketing growthmarketing paidmedia digitalmarketing ecommercegrowth…