Available to hire
I’m Sorina Mertoiu, a branding and marketing professional who loves turning bold ideas into powerful brand narratives. I specialise in brand management, marketing strategy, social media, and content creation across entertainment, beauty, FMCG and lifestyle sectors.
I excel at building comprehensive brand strategies, leading cross-functional teams, and delivering campaigns that grow engagement and revenue. I thrive in agency settings and freelance collaborations, always aiming to add value through creative, data-driven execution.
Experience Level
Language
English
Fluent
Work Experience
Head of Marketing at The Agency
April 1, 2025 - August 31, 2025Leads cross-channel marketing strategy, brand direction, and performance across campaigns. Oversees budgets, creative development, and measurement to drive growth.
Digital / SMM Manager at Freelance
July 1, 2024 - June 30, 2025Creates and executes digital and social media strategies for multiple clients, including content calendars, briefs, and performance reporting.
Social Media Marketing Manager at Loor Jewelry SRL
October 1, 2022 - February 1, 2023Led social media marketing for jewelry brand; campaigns, engagement, and analytics to grow brand presence.
Content Writer at Epic Tones Records Ltd
September 1, 2023 - May 31, 2025Produced EDM industry content (articles, blogs, artist features); collaborated with teams to ensure on-brand messaging.
PR & Social Media Specialist at Cyclica Agency
November 1, 2018 - January 1, 2020Managed PR and social media campaigns, content strategy, and analytics for multiple clients.
PR & Social Media Specialist at Epic Society
February 1, 2015 - September 1, 2018Handled PR and social media activities to enhance brand awareness and engagement.
Digital/SMM Manager at Freelance
April 1, 2023 - August 1, 2025Led digital marketing and social media strategy for freelance clients across entertainment, FMCG and beauty brands; executed campaigns, content calendars, and performance reporting.
Content Writer at EDM Music Industry
April 1, 2023 - August 1, 2025Produced editorial content for EDM/music industry clients; created articles, social content and copy; collaborated with marketing teams.
Social Media Marketing Manager at Propaganda Creative Marketing
February 1, 2020 - September 1, 2022Led social media campaigns, brand communications, and digital marketing for clients across sectors.
PR & Social Media Specialist at Cyclic Agency
November 1, 2018 - January 1, 2020Provided PR and social media strategy; content development and analytics; management of client campaigns.
Head of Social Media at The Agency
July 1, 2024 - June 1, 2025Led social media strategy for main stage content; oversaw content development and performance analytics.
Head of Marketing
August 1, 2025 - PresentOverseeing marketing efforts across brands; developing integrated campaigns and strategic direction.
Head of Social Media at Main Stage The Agency
July 1, 2024 - June 1, 2025Developed social media strategy and content calendars; oversaw paid and organic campaigns; grew engagement and follower base; mentored a team of social media specialists.
Digital/SMM Manager
April 1, 2023 - PresentManaged digital marketing and social media for multiple clients; created campaigns, tracked KPIs, and delivered content across channels.
Content Writer at EDM Music Industry - Freelance
April 1, 2023 - PresentCreated engaging content for EDM/music industry clients; researched trends, wrote blog posts, and produced copy for marketing materials.
PR & Social Media Specialist at Propaganda Creative Marketing
February 1, 2020 - September 1, 2022Managed PR and social media campaigns, created content and coordinated influencer partnerships.
Education
Certificate in Digital Marketing at Oxford Professional Education
October 1, 2025 - January 1, 2026Certificate in Digital Marketing at Oxford Professional Education
October 1, 2025 - January 1, 2026Qualifications
Certificate in Digital Marketing
June 1, 2023 - July 1, 2023Certificate in Digital Marketing
June 1, 2023 - July 1, 2023Certificate in Digital Marketing
October 1, 2025 - January 1, 2026Certificate in Digital Marketing
October 1, 2025 - January 1, 2026Bachelor's Degree
January 11, 2030 - April 15, 2026Certificate in Digital Marketing
October 1, 2025 - January 1, 2026Bachelor's Degree
January 11, 2030 - April 15, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
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