I bring 10 years of experience in marketing, having worked in advertising agencies with major brands in entertainment, beauty, technology, and FMCG sectors. Additionally, I have experience on the client side, where I managed a comprehensive brand strategy. I leverage this experience to consistently add value in my professional endeavors. As a creative individual, I thrive on transforming ideas into reality.

Sorin A. Mertoiu

I bring 10 years of experience in marketing, having worked in advertising agencies with major brands in entertainment, beauty, technology, and FMCG sectors. Additionally, I have experience on the client side, where I managed a comprehensive brand strategy. I leverage this experience to consistently add value in my professional endeavors. As a creative individual, I thrive on transforming ideas into reality.

Available to hire

I bring 10 years of experience in marketing, having worked in advertising agencies with major brands in entertainment, beauty, technology, and FMCG sectors.

Additionally, I have experience on the client side, where I managed a comprehensive brand strategy. I leverage this experience to consistently add value in my professional endeavors. As a creative individual, I thrive on transforming ideas into reality.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Advanced

Work Experience

Head of Marketing at The Agency
April 1, 2025 - August 31, 2025
Leads cross-channel marketing strategy, brand direction, and performance across campaigns. Oversees budgets, creative development, and measurement to drive growth.
Digital / SMM Manager at Freelance
July 1, 2024 - June 30, 2025
Creates and executes digital and social media strategies for multiple clients, including content calendars, briefs, and performance reporting.
Social Media Marketing Manager at Loor Jewelry SRL
October 1, 2022 - February 1, 2023
Led social media marketing for jewelry brand; campaigns, engagement, and analytics to grow brand presence.
Content Writer at Epic Tones Records Ltd
September 1, 2023 - May 31, 2025
Produced EDM industry content (articles, blogs, artist features); collaborated with teams to ensure on-brand messaging.
PR & Social Media Specialist at Cyclica Agency
November 1, 2018 - January 1, 2020
Managed PR and social media campaigns, content strategy, and analytics for multiple clients.
PR & Social Media Specialist at Epic Society
February 1, 2015 - September 1, 2018
Handled PR and social media activities to enhance brand awareness and engagement.
Digital/SMM Manager at Freelance
April 1, 2023 - August 1, 2025
Led digital marketing and social media strategy for freelance clients across entertainment, FMCG and beauty brands; executed campaigns, content calendars, and performance reporting.
Content Writer at EDM Music Industry
April 1, 2023 - August 1, 2025
Produced editorial content for EDM/music industry clients; created articles, social content and copy; collaborated with marketing teams.
Social Media Marketing Manager at Propaganda Creative Marketing
February 1, 2020 - September 1, 2022
Led social media campaigns, brand communications, and digital marketing for clients across sectors.
PR & Social Media Specialist at Cyclic Agency
November 1, 2018 - January 1, 2020
Provided PR and social media strategy; content development and analytics; management of client campaigns.
Head of Social Media at The Agency
July 1, 2024 - June 1, 2025
Led social media strategy for main stage content; oversaw content development and performance analytics.
Head of Marketing
August 1, 2025 - Present
Overseeing marketing efforts across brands; developing integrated campaigns and strategic direction.
Head of Social Media at Main Stage The Agency
July 1, 2024 - June 1, 2025
Developed social media strategy and content calendars; oversaw paid and organic campaigns; grew engagement and follower base; mentored a team of social media specialists.
Digital/SMM Manager
April 1, 2023 - Present
Managed digital marketing and social media for multiple clients; created campaigns, tracked KPIs, and delivered content across channels.
Content Writer at EDM Music Industry - Freelance
April 1, 2023 - Present
Created engaging content for EDM/music industry clients; researched trends, wrote blog posts, and produced copy for marketing materials.
PR & Social Media Specialist at Propaganda Creative Marketing
February 1, 2020 - September 1, 2022
Managed PR and social media campaigns, created content and coordinated influencer partnerships.
Head of Marketing at Croud Developments S.A.
August 1, 2025 - March 1, 2026
Overseeing marketing strategy and brand initiatives, driving growth across portfolios and coordinating cross-functional campaigns.
Digital/SMM Manager at Freelancer
April 1, 2023 - Present
Independent consultant managing digital marketing and social media for diverse clients; strategy, content, and analytics.

Education

Certificate in Digital Marketing at Oxford Professional Education
October 1, 2025 - January 1, 2026
Certificate in Digital Marketing at Oxford Professional Education
October 1, 2025 - January 1, 2026
Certificate in Digital Marketing at Oxford Professional Education
October 1, 2025 - January 1, 2026

Qualifications

Certificate in Digital Marketing
June 1, 2023 - July 1, 2023
Certificate in Digital Marketing
June 1, 2023 - July 1, 2023
Certificate in Digital Marketing
October 1, 2025 - January 1, 2026
Certificate in Digital Marketing
October 1, 2025 - January 1, 2026
Bachelor's Degree
January 11, 2030 - April 15, 2026
Certificate in Digital Marketing
October 1, 2025 - January 1, 2026
Bachelor's Degree
January 11, 2030 - April 15, 2026
Bachelor's Degree
January 1, 2010 - January 1, 2014
Certificate in Digital Marketing
June 1, 2023 - July 1, 2023
Bachelor's Degree
January 1, 2010 - January 1, 2014
Certificate in Digital Marketing
June 1, 2023 - July 1, 2023
Certificate in Digital Marketing
October 1, 2025 - January 1, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods