I’m a UX/Product Designer with 6+ years of experience designing cross-platform web and mobile experiences, taking products from early requirements and user research through wireframes, interactive prototypes, high-fidelity UI, and developer-ready handoff. I enjoy translating complex product goals into clear user flows, responsive interfaces, and consistent component states—especially in multi-step journeys like onboarding, discovery, and transactional workflows.…

Soroush Etemadfar

I’m a UX/Product Designer with 6+ years of experience designing cross-platform web and mobile experiences, taking products from early requirements and user research through wireframes, interactive prototypes, high-fidelity UI, and developer-ready handoff. I enjoy translating complex product goals into clear user flows, responsive interfaces, and consistent component states—especially in multi-step journeys like onboarding, discovery, and transactional workflows.…

Available to hire

I’m a UX/Product Designer with 6+ years of experience designing cross-platform web and mobile experiences, taking products from early requirements and user research through wireframes, interactive prototypes, high-fidelity UI, and developer-ready handoff. I enjoy translating complex product goals into clear user flows, responsive interfaces, and consistent component states—especially in multi-step journeys like onboarding, discovery, and transactional workflows.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Persian
Fluent
Azerbaijani
Fluent
Turkish
Fluent

Work Experience

Senior UX Designer at RahbaranIT
November 1, 2025 - June 1, 2026
Led the end-to-end redesign of Hamsood, a group purchasing platform, focusing on simplifying complex workflows for non-technical users. Conducted user research, information architecture, workflow design, wireframing, prototyping, usability testing, and high-fidelity design in Figma. Redesigned purchasing flows and established scalable UI patterns and reusable design components, and design system foundations across key product experiences. Contributed to user growth from 200 to 500+ active users and 800+ downloads through improved usability, simplified workflows, and optimized onboarding experiences.
Product Designer (Contract) at HomeBite
May 1, 2025 - September 30, 2025
Owned 0-to-1 product design for a Canada-based marketplace spanning responsive web and mobile. Built connected user journeys across onboarding, discovery, provider/meal evaluation, product detail, cart, ordering, account management, and order tracking. Created reusable components and responsive patterns for navigation, forms, feedback, and edge cases, and worked closely with developers through design specs, handoff, implementation review, iteration, and design QA while balancing accessibility (WCAG) with user needs and technical constraints.
UX Instructor / Assessor at TVTO
February 1, 2025 - May 31, 2025
Taught and assessed 80+ learners in user-centered design, research, wireframing, prototyping, usability testing, and design rationale.
UX Instructor, Assessor at Technical & Vocational Training Organization
February 1, 2025 - May 1, 2025
Delivered 80+ hours of UX design training covering user research, design thinking, information architecture, wireframing, prototyping, usability testing, and accessibility for 80+ aspiring UX professionals. Designed and reviewed national UX certification assessments used to evaluate aspiring UX professionals. Evaluated candidates through examinations, portfolio reviews, and practical design assessments to measure competency across core UX disciplines. Mentored students through real-world design projects, with multiple participants securing UX roles.
Founder & Product Designer at MetaBarracks
January 1, 2025 - Present
Founder and Product Designer for a game development studio creating commercial Unreal Engine products for a global audience. Lead product strategy, roadmap planning, feature prioritization, and UX direction. Collaborated with a cross-functional team of 6 across design, animation, 3D art, and engineering to deliver scalable digital products from concept to release. Published 11 commercial products adopted by 1,000+ customers worldwide, generating CAD $15K+ in revenue. Conducted market research, analyzed customer feedback, validated opportunities, and informed roadmap decisions through user insights and data-driven prioritization.
Associate UX Designer (Contract) at Plati Market
August 1, 2024 - May 31, 2025
Designed buyer and seller journeys for a two-sided subscription marketplace, including discovery, purchasing, subscriptions, and account management with complex transactional states. Translated research, competitive analysis, and product requirements into information architecture, user flows, wireframes, and interactive prototypes. Refined reusable interaction patterns with responsive behavior and documented edge cases and design intent for technical collaborators while iterating with product and engineering to balance usability, business objectives, consistency, and implementation constraints.
UX Consultant at Zanjan Science & Technology Park
February 1, 2023 - February 1, 2024
Mentored early-stage startup founders on design thinking, user-centered design, and rapid product validation methodologies. Facilitated workshops on sketching, low-fidelity prototyping, and concept visualization to help entrepreneurs communicate product ideas effectively. Guided founders in transforming abstract business concepts into structured product experiences through iterative design practices. Provided UX feedback and strategic recommendations to support product clarity, usability, and early-stage decision-making.
Senior UX Designer at Zanjan Municipality
December 1, 2022 - July 1, 2023
Led the end-to-end UX design of a public transportation platform, including a mobile application and responsive website providing real-time bus tracking, route planning, schedules, and digital payment services. Conducted user research, stakeholder collaboration, information architecture, workflow design, wireframing, prototyping, and usability testing with transit users and municipal stakeholders. Partnered with municipal stakeholders and a cross-functional team to redesign critical rider journeys, improving access to transportation services and information. Helped increase daily transit usage from 10,000 to 23,000+ riders through improved usability, accessibility, and service discoverability.
Lead UX Designer at MadTalk
September 1, 2020 - October 1, 2021
Led UX and UI design initiatives for a digital learning platform serving schools, universities, and educational institutions through web and mobile experiences. Managed a design team of 4 members and collaborated with stakeholders to define requirements, improve learning workflows, and support product growth. Designed user flows, interaction patterns, and learning experiences that enabled educators and students to effectively participate in online education. Contributed to the development, adoption, and growth of a digital learning platform serving schools, universities, and educational institutions.

Education

B.Sc. Software Engineering at Payame Noor University
January 11, 2030 - January 1, 2022
B.Sc. Software Engineering at Payame Noor University
January 11, 2030 - January 1, 2022
B.Sc. Software Engineering at Payame Noor University
January 1, 2021 - August 28, 2026
Google UX Design Professional Certificate at Coursera
January 1, 2023 - August 28, 2026
User Experience Research and Design Specialization at University of Michigan
January 1, 2024 - August 28, 2026

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - June 23, 2026
University of Michigan - User Experience Research and Design Specialization
January 11, 2030 - June 23, 2026

Industry Experience

Education, Software & Internet, Gaming, Media & Entertainment, Transportation & Logistics, Government, Professional Services, Retail, Non-Profit Organization