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I'm Soroush Etemadfar, a UI/UX and product designer with 6+ years of experience building end-to-end mobile and web products across public services, startups, education, and commercial products. I specialize in user research, interaction design, usability testing, and translating user needs into scalable digital experiences that drive measurable business impact. I'm passionate about AI-powered products and designing for complex workflows. In my current role, I lead product strategy and UX direction as Founder & Product Designer at MetaBarracks, guiding roadmaps, prioritizing features, and delivering Unreal Engine-based products for a global audience. I enjoy collaborating with cross-functional teams, turning user insights into actionable opportunities, and shipping scalable experiences that ship worldwide.…I'm Soroush Etemadfar, a UI/UX and product designer with 6+ years of experience building end-to-end mobile and web products across public services, startups, education, and commercial products. I specialize in user research, interaction design, usability testing, and translating user needs into scalable digital experiences that drive measurable business impact. I'm passionate about AI-powered products and designing for complex workflows. In my current role, I lead product strategy and UX direction as Founder & Product Designer at MetaBarracks, guiding roadmaps, prioritizing features, and delivering Unreal Engine-based products for a global audience. I enjoy collaborating with cross-functional teams, turning user insights into actionable opportunities, and shipping scalable experiences that ship worldwide.

Soroush Etemadfar

UX Designer, Product Designer, UI Designer, +3

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I'm Soroush Etemadfar, a UI/UX and product designer with 6+ years of experience building end-to-end mobile and web products across public services, startups, education, and commercial products. I specialize in user research, interaction design, usability testing, and translating user needs into scalable digital experiences that drive measurable business impact. I'm passionate about AI-powered products and designing for complex workflows. In my current role, I lead product strategy and UX direction as Founder & Product Designer at MetaBarracks, guiding roadmaps, prioritizing features, and delivering Unreal Engine-based products for a global audience. I enjoy collaborating with cross-functional teams, turning user insights into actionable opportunities, and shipping scalable experiences that ship worldwide.…I'm Soroush Etemadfar, a UI/UX and product designer with 6+ years of experience building end-to-end mobile and web products across public services, startups, education, and commercial products. I specialize in user research, interaction design, usability testing, and translating user needs into scalable digital experiences that drive measurable business impact. I'm passionate about AI-powered products and designing for complex workflows. In my current role, I lead product strategy and UX direction as Founder & Product Designer at MetaBarracks, guiding roadmaps, prioritizing features, and delivering Unreal Engine-based products for a global audience. I enjoy collaborating with cross-functional teams, turning user insights into actionable opportunities, and shipping scalable experiences that ship worldwide.

Available to hire

I’m Soroush Etemadfar, a UI/UX and product designer with 6+ years of experience building end-to-end mobile and web products across public services, startups, education, and commercial products. I specialize in user research, interaction design, usability testing, and translating user needs into scalable digital experiences that drive measurable business impact. I’m passionate about AI-powered products and designing for complex workflows.

In my current role, I lead product strategy and UX direction as Founder & Product Designer at MetaBarracks, guiding roadmaps, prioritizing features, and delivering Unreal Engine-based products for a global audience. I enjoy collaborating with cross-functional teams, turning user insights into actionable opportunities, and shipping scalable experiences that ship worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Persian

Fluent

Azerbaijani

Fluent

Turkish

Fluent

Work Experience

Founder & Product Designer at MetaBarracks

January 1, 2025 - Present

Founder and Product Designer for a game development studio creating commercial Unreal Engine products for a global audience. Lead product strategy, roadmap planning, feature prioritization, and UX direction. Collaborated with a cross-functional team of 6 across design, animation, 3D art, and engineering to deliver scalable digital products from concept to release. Published 11 commercial products adopted by 1,000+ customers worldwide, generating CAD $15K+ in revenue. Conducted market research, analyzed customer feedback, validated opportunities, and informed roadmap decisions through user insights and data-driven prioritization.

Senior UX Designer at RahbaranIT

November 1, 2025 - June 1, 2026

Led the end-to-end redesign of Hamsood, a group purchasing platform, focusing on simplifying complex workflows for non-technical users. Conducted user research, information architecture, workflow design, wireframing, prototyping, usability testing, and high-fidelity design in Figma. Redesigned purchasing flows and established scalable UI patterns and reusable design components, and design system foundations across key product experiences. Contributed to user growth from 200 to 500+ active users and 800+ downloads through improved usability, simplified workflows, and optimized onboarding experiences.

Senior UX Designer at Zanjan Municipality

December 1, 2022 - July 1, 2023

Led the end-to-end UX design of a public transportation platform, including a mobile application and responsive website providing real-time bus tracking, route planning, schedules, and digital payment services. Conducted user research, stakeholder collaboration, information architecture, workflow design, wireframing, prototyping, and usability testing with transit users and municipal stakeholders. Partnered with municipal stakeholders and a cross-functional team to redesign critical rider journeys, improving access to transportation services and information. Helped increase daily transit usage from 10,000 to 23,000+ riders through improved usability, accessibility, and service discoverability.

UX Instructor, Assessor at Technical & Vocational Training Organization

February 1, 2025 - May 1, 2025

Delivered 80+ hours of UX design training covering user research, design thinking, information architecture, wireframing, prototyping, usability testing, and accessibility for 80+ aspiring UX professionals. Designed and reviewed national UX certification assessments used to evaluate aspiring UX professionals. Evaluated candidates through examinations, portfolio reviews, and practical design assessments to measure competency across core UX disciplines. Mentored students through real-world design projects, with multiple participants securing UX roles.

Lead UX Designer at MadTalk

September 1, 2020 - October 1, 2021

Led UX and UI design initiatives for a digital learning platform serving schools, universities, and educational institutions through web and mobile experiences. Managed a design team of 4 members and collaborated with stakeholders to define requirements, improve learning workflows, and support product growth. Designed user flows, interaction patterns, and learning experiences that enabled educators and students to effectively participate in online education. Contributed to the development, adoption, and growth of a digital learning platform serving schools, universities, and educational institutions.

UX Consultant at Zanjan Science & Technology Park

February 1, 2023 - February 1, 2024

Mentored early-stage startup founders on design thinking, user-centered design, and rapid product validation methodologies. Facilitated workshops on sketching, low-fidelity prototyping, and concept visualization to help entrepreneurs communicate product ideas effectively. Guided founders in transforming abstract business concepts into structured product experiences through iterative design practices. Provided UX feedback and strategic recommendations to support product clarity, usability, and early-stage decision-making.