Hi, Iโ€™m Sourav Mandal โ€” a ๐ŸŽ“ B.Tech and MBA graduate specializing in PPC, Web Analytics, and Technical SEO, with strong technical expertise and advanced business analysis skills. With over 3 years of hands-on experience, I blend technical precision with strategic marketing insight to deliver high-performance campaigns across Google Ads, Meta Ads, and YouTube Ads โ€” backed by accurate tracking, deep analytics, and SEO strategies that drive measurable business growth. ๐Ÿ’ป Core Expertise PPC & Performance Marketing: Managing high-ROI campaigns on Google Ads, Meta Ads, and YouTube Ads with advanced targeting and bid strategies. Web Analytics & Tracking: GA4 setup, GTM event configuration, Looker Studio dashboards ๐Ÿ“Š, and conversion tracking via GoHighLevel, Zoho, and similar CRMs. Technical Analytics: 1๏ธโƒฃ Custom Site Tracking 2๏ธโƒฃ Form & iFrame Tracking 3๏ธโƒฃ WP, WooCommerce, Shopify & Custom Platform Tracking 4๏ธโƒฃ Server-Side Tagging 5๏ธโƒฃ Cookie Consent Setup 6๏ธโƒฃ CRM & API Integrations 7๏ธโƒฃ Conversion Tracking for Google Ads, Facebook Pixel, TikTok, Pinterest, Microsoft Bing & more SEO (Local, On-Page & Off-Page): Boosting rankings, traffic, and visibility for both local and global businesses. ๐Ÿ“ˆ Key Achievements Managed $250k+ annual ad spend, achieving up to 4x ROAS for e-commerce, education, and service clients. Increased CTR by 28% and reduced CPC by 22% through data-driven optimization. Built and implemented complex GA4 & GTM tracking setups for precise attribution and campaign monitoring. Designed SEO strategies that significantly improved organic traffic and domain authority. ๐Ÿ”‘ What I Deliver Measurable ROI backed by transparent analytics and reporting using GA4 & Looker Studio ๐Ÿ“ˆ. Cross-channel expertise combining PPC, SEO, and data tracking. End-to-end technical implementation and strategic decision-making powered by my B.Tech in Engineering and MBA in Business Management. If youโ€™re looking for PPC management, advanced analytics, or technical SEO solutions that are both measurable and scalable โ€” letโ€™s connect. ๐Ÿš€โ€ฆ

Sourav Mandal

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Hi, Iโ€™m Sourav Mandal โ€” a ๐ŸŽ“ B.Tech and MBA graduate specializing in PPC, Web Analytics, and Technical SEO, with strong technical expertise and advanced business analysis skills. With over 3 years of hands-on experience, I blend technical precision with strategic marketing insight to deliver high-performance campaigns across Google Ads, Meta Ads, and YouTube Ads โ€” backed by accurate tracking, deep analytics, and SEO strategies that drive measurable business growth. ๐Ÿ’ป Core Expertise PPC & Performance Marketing: Managing high-ROI campaigns on Google Ads, Meta Ads, and YouTube Ads with advanced targeting and bid strategies. Web Analytics & Tracking: GA4 setup, GTM event configuration, Looker Studio dashboards ๐Ÿ“Š, and conversion tracking via GoHighLevel, Zoho, and similar CRMs. Technical Analytics: 1๏ธโƒฃ Custom Site Tracking 2๏ธโƒฃ Form & iFrame Tracking 3๏ธโƒฃ WP, WooCommerce, Shopify & Custom Platform Tracking 4๏ธโƒฃ Server-Side Tagging 5๏ธโƒฃ Cookie Consent Setup 6๏ธโƒฃ CRM & API Integrations 7๏ธโƒฃ Conversion Tracking for Google Ads, Facebook Pixel, TikTok, Pinterest, Microsoft Bing & more SEO (Local, On-Page & Off-Page): Boosting rankings, traffic, and visibility for both local and global businesses. ๐Ÿ“ˆ Key Achievements Managed $250k+ annual ad spend, achieving up to 4x ROAS for e-commerce, education, and service clients. Increased CTR by 28% and reduced CPC by 22% through data-driven optimization. Built and implemented complex GA4 & GTM tracking setups for precise attribution and campaign monitoring. Designed SEO strategies that significantly improved organic traffic and domain authority. ๐Ÿ”‘ What I Deliver Measurable ROI backed by transparent analytics and reporting using GA4 & Looker Studio ๐Ÿ“ˆ. Cross-channel expertise combining PPC, SEO, and data tracking. End-to-end technical implementation and strategic decision-making powered by my B.Tech in Engineering and MBA in Business Management. If youโ€™re looking for PPC management, advanced analytics, or technical SEO solutions that are both measurable and scalable โ€” letโ€™s connect. ๐Ÿš€โ€ฆ

Available to hire

Hi, Iโ€™m Sourav Mandal โ€” a ๐ŸŽ“ B.Tech and MBA graduate specializing in PPC, Web Analytics, and Technical SEO, with strong technical expertise and advanced business analysis skills.

With over 3 years of hands-on experience, I blend technical precision with strategic marketing insight to deliver high-performance campaigns across Google Ads, Meta Ads, and YouTube Ads โ€” backed by accurate tracking, deep analytics, and SEO strategies that drive measurable business growth.

๐Ÿ’ป Core Expertise

PPC & Performance Marketing: Managing high-ROI campaigns on Google Ads, Meta Ads, and YouTube Ads with advanced targeting and bid strategies.

Web Analytics & Tracking: GA4 setup, GTM event configuration, Looker Studio dashboards ๐Ÿ“Š, and conversion tracking via GoHighLevel, Zoho, and similar CRMs.

Technical Analytics:
1๏ธโƒฃ Custom Site Tracking
2๏ธโƒฃ Form & iFrame Tracking
3๏ธโƒฃ WP, WooCommerce, Shopify & Custom Platform Tracking
4๏ธโƒฃ Server-Side Tagging
5๏ธโƒฃ Cookie Consent Setup
6๏ธโƒฃ CRM & API Integrations
7๏ธโƒฃ Conversion Tracking for Google Ads, Facebook Pixel, TikTok, Pinterest, Microsoft Bing & more

SEO (Local, On-Page & Off-Page): Boosting rankings, traffic, and visibility for both local and global businesses.

๐Ÿ“ˆ Key Achievements

Managed $250k+ annual ad spend, achieving up to 4x ROAS for e-commerce, education, and service clients.

Increased CTR by 28% and reduced CPC by 22% through data-driven optimization.

Built and implemented complex GA4 & GTM tracking setups for precise attribution and campaign monitoring.

Designed SEO strategies that significantly improved organic traffic and domain authority.

๐Ÿ”‘ What I Deliver

Measurable ROI backed by transparent analytics and reporting using GA4 & Looker Studio ๐Ÿ“ˆ.

Cross-channel expertise combining PPC, SEO, and data tracking.

End-to-end technical implementation and strategic decision-making powered by my B.Tech in Engineering and MBA in Business Management.

If youโ€™re looking for PPC management, advanced analytics, or technical SEO solutions that are both measurable and scalable โ€” letโ€™s connect. ๐Ÿš€

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Language

English
Fluent
Bengali
Fluent
Hindi
Fluent

Work Experience

Senior Music Producer at SoundWave Studios
April 1, 2015 - Present
Led the production of over 50 successful albums for electronic and hip-hop artists. Responsible for the entire music production process including recording, mixing, mastering, and collaborating with artists to create unique soundscapes. Managed studio sessions, coached new talent, and optimized production workflows to improve output quality.
Audio Engineer at BeatMaster Records
March 31, 2015 - September 1, 2025
Handled recording, mixing, and mastering tasks for multiple artists, ensuring sound quality met high standards. Worked closely with producers and artists to refine sound and resolve technical issues. Contributed creatively by arranging and composing backing tracks and beats.
Professor at Northwestern University
January 1, 1999 - Present
Conduct research and teach in the field of computer science, focusing on Artificial Intelligence, blockchain, politics of AI, and data science. Develop innovative technologies for AI applications and societal impact, and lead interdisciplinary projects.
Visiting Scholar at University of California Berkeley
January 1, 2023 - September 1, 2025
Collaborated with faculty on AI research projects relating to trust and autonomy in intelligent systems. Delivered lectures and seminars about ethical AI development.
Founder at AI4All
January 1, 2017 - Present
Founded a nonprofit organization dedicated to increasing diversity and inclusion in AI education. Organized workshops, mentorship programs, and conferences for underrepresented groups in AI.

Education

MBA at Jadavpur University, Kolkata
July 1, 2019 - June 1, 2022
B.Tech at Maulana Abul Kalam Azad University of Technology, West Bengal
June 1, 2013 - June 15, 2017

Qualifications

Certified Pro Tools Expert
May 1, 2013 - September 1, 2025

Industry Experience

Professional Services, Healthcare, Energy & Utilities, Consumer Goods, Real Estate & Construction, Retail