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As a global communications expert and certified change manager, I design and implement comprehensive communication strategies for product/brand, corporate and change initiatives, working across financial services/bank, IT, energy/sustainability, healthcare and consumer goods. I build trusted relationships through strategic messaging, media relations and stakeholder management, and I enjoy turning complex topics into clear, compelling narratives for multiple channels. I’m a versatile storyteller with strong German/English writing and editing skills, experienced in audio-visual formats, agile project management, GenAI tools, and communication & language training. I lead cross-functional teams and agencies to deliver results, and I continuously deepen my expertise in AI-enabled content, sustainability, and digital transformation.…As a global communications expert and certified change manager, I design and implement comprehensive communication strategies for product/brand, corporate and change initiatives, working across financial services/bank, IT, energy/sustainability, healthcare and consumer goods. I build trusted relationships through strategic messaging, media relations and stakeholder management, and I enjoy turning complex topics into clear, compelling narratives for multiple channels. I’m a versatile storyteller with strong German/English writing and editing skills, experienced in audio-visual formats, agile project management, GenAI tools, and communication & language training. I lead cross-functional teams and agencies to deliver results, and I continuously deepen my expertise in AI-enabled content, sustainability, and digital transformation.

Claudia Elisabeth Petz

Copywriter, Content Creator, Content Strategist, +7

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As a global communications expert and certified change manager, I design and implement comprehensive communication strategies for product/brand, corporate and change initiatives, working across financial services/bank, IT, energy/sustainability, healthcare and consumer goods. I build trusted relationships through strategic messaging, media relations and stakeholder management, and I enjoy turning complex topics into clear, compelling narratives for multiple channels. I’m a versatile storyteller with strong German/English writing and editing skills, experienced in audio-visual formats, agile project management, GenAI tools, and communication & language training. I lead cross-functional teams and agencies to deliver results, and I continuously deepen my expertise in AI-enabled content, sustainability, and digital transformation.…As a global communications expert and certified change manager, I design and implement comprehensive communication strategies for product/brand, corporate and change initiatives, working across financial services/bank, IT, energy/sustainability, healthcare and consumer goods. I build trusted relationships through strategic messaging, media relations and stakeholder management, and I enjoy turning complex topics into clear, compelling narratives for multiple channels. I’m a versatile storyteller with strong German/English writing and editing skills, experienced in audio-visual formats, agile project management, GenAI tools, and communication & language training. I lead cross-functional teams and agencies to deliver results, and I continuously deepen my expertise in AI-enabled content, sustainability, and digital transformation.

Available to hire

As a global communications expert and certified change manager, I design and implement comprehensive communication strategies for product/brand, corporate and change initiatives, working across financial services/bank, IT, energy/sustainability, healthcare and consumer goods. I build trusted relationships through strategic messaging, media relations and stakeholder management, and I enjoy turning complex topics into clear, compelling narratives for multiple channels.

I’m a versatile storyteller with strong German/English writing and editing skills, experienced in audio-visual formats, agile project management, GenAI tools, and communication & language training. I lead cross-functional teams and agencies to deliver results, and I continuously deepen my expertise in AI-enabled content, sustainability, and digital transformation.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

German

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Work Experience

Communications Consultant / Interim Manager at Freelance

January 1, 2016 - November 20, 2025

Global Communications Expert & Certified Change Manager: Develop and implement communication strategies for product/brand and corporate/change initiatives; global stakeholder management; expert for media relations/strategic issue management; content strategies/content creation; versatile storyteller for internal/external Comms and Marketing projects; audio-visual communication: shootings, podcasts, videos; agile project management skills / GenAI-tools: Office 365/SharePoint. Confluence, Kanban, Jira, Trello / ChatGPT, Microsoft Copilot. Topics including financial services/bank, IT-Com, digitalisation/AI, energy/sustainability, healthcare & consumer goods; coaching and trainings for internal and external audiences.

Manager Global Corporate Communications at Klöckner Pentaplast Europe (Head Office)

May 4, 2015 - December 31, 2015

Technology matrix organisation; implementation and steering of the Issue Management / Communications Calendar; internal channels setup (intranet, newsletters, employee magazine); editing of all external/internal texts; monitoring and reporting; global network development; agency/vendor management.

PR Manager / Head of PR at Platinum Guild International Germany (PGI)

June 7, 2004 - February 28, 2013

Developed and managed global PR strategies/plans: media relations; strategies for individual media co-operations; editorial content across online/offline channels; interviews, press releases, press kits; managed global PR at trade fairs, incl. TV and radio productions on site & events; realised marketing projects (brochures, newsletters, photo shootings); set up of bilingual online newsroom; budget management; global stakeholder management; leadership