Claudia Elisabeth Petz

Available to hire

As a global communications expert and certified change manager, I design and implement comprehensive communication strategies for product/brand, corporate and change initiatives, working across financial services/bank,…

About

As a global communications expert and certified change manager, I design and implement comprehensive communication strategies for product/brand, corporate and change initiatives, working across financial services/bank, IT, energy/sustainability, healthcare and consumer goods. I build trusted relationships through strategic messaging, media relations and stakeholder management, and I enjoy turning complex topics into clear, compelling narratives for multiple channels.

I’m a versatile storyteller with strong German/English writing and editing skills, experienced in audio-visual formats, agile project management, GenAI tools, and communication & language training. I lead cross-functional teams and agencies to deliver results, and I continuously deepen my expertise in AI-enabled content, sustainability, and digital transformation.

  • 19 years' experience
  • Joined November 2025

Skills· 1

Languages

  • GermanFluent
  • EnglishFluent
  • FrenchAdvanced
  • Spanish; CastilianIntermediate

Industry experience

  • Financial Services
  • Software & Internet
  • Professional Services
  • Energy & Utilities
  • Consumer Goods
  • Healthcare

Work experience

Communications Consultant / Interim Manager · FreelanceJan 2016 – Nov 2025 · 9 yrs 11 mos

Global Communications Expert & Certified Change Manager: Develop and implement communication strategies for product/brand and corporate/change initiatives; global stakeholder management; expert for media relations/strategic issue management; content strategies/content creation; versatile storyteller for internal/external Comms and Marketing projects; audio-visual communication: shootings, podcasts, videos; agile project management skills / GenAI-tools: Office 365/SharePoint. Confluence, Kanban, Jira, Trello / ChatGPT, Microsoft Copilot. Topics including financial services/bank, IT-Com, digitalisation/AI, energy/sustainability, healthcare & consumer goods; coaching and trainings for internal and external audiences.

Manager Global Corporate Communications · Klöckner Pentaplast Europe (Head Office)May 2015 – Dec 2015 · 8 mos

Technology matrix organisation; implementation and steering of the Issue Management / Communications Calendar; internal channels setup (intranet, newsletters, employee magazine); editing of all external/internal texts; monitoring and reporting; global network development; agency/vendor management.

PR Manager / Head of PR · Platinum Guild International Germany (PGI)Jun 2004 – Feb 2013 · 8 yrs 9 mos

Developed and managed global PR strategies/plans: media relations; strategies for individual media co-operations; editorial content across online/offline channels; interviews, press releases, press kits; managed global PR at trade fairs, incl. TV and radio productions on site & events; realised marketing projects (brochures, newsletters, photo shootings); set up of bilingual online newsroom; budget management; global stakeholder management; leadership

Education

Dipl.-Übersetzerin (Translator: French/Spanish) · Fachhochschule Köln/Cologne, Germany1991 – 1995
Romance studies (French/Spanish) · Universität zu Köln/Cologne, Germany1990 – 1991
PR-Beraterin (PR Consultant) · Deutsche Angestellten Akademie, Bonn, Germany1997 – 1998
Abitur · Gymnasium Moltkestraße, Gummersbach, Germany1980 – 1989

Certifications and awards· 6

Certified Change Manager2019
AI Prompting for Content Creation2023
Digital Sustainability by Process Management2024
Agile Coach – role, attitude, methods2022

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