Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Günter Soydanbay, a senior communication strategist based in Brussels. I work with founders, independent creators, and organisations at early or transitional stages to clarify objectives, define audiences, and shape a clear marketing direction. With over 20 years of experience across personal ventures, startups, and complex international organisations, I specialise in turning vague ambition into structured, actionable strategy through focused consultation and advisory work.…I am Günter Soydanbay, a senior communication strategist based in Brussels. I work with founders, independent creators, and organisations at early or transitional stages to clarify objectives, define audiences, and shape a clear marketing direction. With over 20 years of experience across personal ventures, startups, and complex international organisations, I specialise in turning vague ambition into structured, actionable strategy through focused consultation and advisory work.

Günter Soydanbay

Brand Strategist, Marketing Strategist, Content Strategist, +2





I am Günter Soydanbay, a senior communication strategist based in Brussels. I work with founders, independent creators, and organisations at early or transitional stages to clarify objectives, define audiences, and shape a clear marketing direction. With over 20 years of experience across personal ventures, startups, and complex international organisations, I specialise in turning vague ambition into structured, actionable strategy through focused consultation and advisory work.…I am Günter Soydanbay, a senior communication strategist based in Brussels. I work with founders, independent creators, and organisations at early or transitional stages to clarify objectives, define audiences, and shape a clear marketing direction. With over 20 years of experience across personal ventures, startups, and complex international organisations, I specialise in turning vague ambition into structured, actionable strategy through focused consultation and advisory work.

Available to hire

I am Günter Soydanbay, a senior communication strategist based in Brussels. I work with founders, independent creators, and organisations at early or transitional stages to clarify objectives, define audiences, and shape a clear marketing direction. With over 20 years of experience across personal ventures, startups, and complex international organisations, I specialise in turning vague ambition into structured, actionable strategy through focused consultation and advisory work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Turkish

Fluent

Work Experience

Senior Brand Strategist at Soydanbay Consulting

January 1, 2010 - Present

Lead brand strategy development and execution for 150+ international brands across industries. Masterminded brand architectures for Fortune 500 firms, aligning meaning, visuals, tone, and strategic intent. Directed engagements with C-suite to refine brand voice and positioning. Identified growth opportunities and nurtured client relationships, contributing to a $1.5M revenue increase over ten years. Developed employer branding frameworks and Train the Trainer programs to ensure knowledge transfer across client teams.

Brand Strategist at Spencer Francey Peters

January 1, 2007 - January 1, 2010

Led B2B brand strategy projects across sectors; participated in 22 brand strategy engagements; conducted 100+ stakeholder interviews; contributed to eight brand architectures; developed messaging matrices and naming; performed extensive secondary research and led focus groups and surveys.

Consumer Insight Specialist at Lowe Worldwide

January 1, 2002 - January 1, 2005

Identified trends and opportunities through data analysis to inform product and marketing strategies; built data collection systems, enhanced efficiency, and collaborated with cross-functional teams to drive growth; engaged in industry best practices through research.