Luis Guinea
I build creative projects with intention. Music is one expression of that.
About
I build creative projects with intention. Music is one expression of that. Entrepreneurship is another. Based in Valencia, I divide my time between producing music, developing artists, composing for audiovisual projects, and co-running Santo Chilaquil. My background at Berklee College of Music shaped my technical foundation, but most of what I value today comes from building things in the real world: projects, businesses, relationships, and ideas. I’m interested in thoughtful work, long-term thinking, and the intersection between creativity and execution. My goal is not simply to create more, but to create things that matter and endure.
- 10 years' experience
- Joined June 2026
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
Work experience
Co-founded Santo Chilquil; focused on composition, copyright & artistic management with emphasis on marketing, content strategy, and global artist development; involved in Berklee College of Music Global Partnership activities.
Led audience and performance analytics across DSPs and social platforms for 50+ artists and 20M+ cumulative streams. Built and automated reporting workflows using Python and SQL to track streaming performance, audience growth, and engagement trends. Analyzed listener behavior across platforms to optimize release strategies, content timing, and marketing campaigns. Generated actionable insights to support A&R, branding, and long-term artist development decisions.
Education
Certifications and awards
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