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I build creative projects with intention. Music is one expression of that. Entrepreneurship is another. Based in Valencia, I divide my time between producing music, developing artists, composing for audiovisual projects, and co-running Santo Chilaquil. My background at Berklee College of Music shaped my technical foundation, but most of what I value today comes from building things in the real world: projects, businesses, relationships, and ideas. I’m interested in thoughtful work, long-term thinking, and the intersection between creativity and execution. My goal is not simply to create more, but to create things that matter and endure.…I build creative projects with intention. Music is one expression of that. Entrepreneurship is another. Based in Valencia, I divide my time between producing music, developing artists, composing for audiovisual projects, and co-running Santo Chilaquil. My background at Berklee College of Music shaped my technical foundation, but most of what I value today comes from building things in the real world: projects, businesses, relationships, and ideas. I’m interested in thoughtful work, long-term thinking, and the intersection between creativity and execution. My goal is not simply to create more, but to create things that matter and endure.

Luis Guinea

Musician, Music Producer, Music Composer, +2

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I build creative projects with intention. Music is one expression of that. Entrepreneurship is another. Based in Valencia, I divide my time between producing music, developing artists, composing for audiovisual projects, and co-running Santo Chilaquil. My background at Berklee College of Music shaped my technical foundation, but most of what I value today comes from building things in the real world: projects, businesses, relationships, and ideas. I’m interested in thoughtful work, long-term thinking, and the intersection between creativity and execution. My goal is not simply to create more, but to create things that matter and endure.…I build creative projects with intention. Music is one expression of that. Entrepreneurship is another. Based in Valencia, I divide my time between producing music, developing artists, composing for audiovisual projects, and co-running Santo Chilaquil. My background at Berklee College of Music shaped my technical foundation, but most of what I value today comes from building things in the real world: projects, businesses, relationships, and ideas. I’m interested in thoughtful work, long-term thinking, and the intersection between creativity and execution. My goal is not simply to create more, but to create things that matter and endure.

Available to hire

I build creative projects with intention. Music is one expression of that. Entrepreneurship is another. Based in Valencia, I divide my time between producing music, developing artists, composing for audiovisual projects, and co-running Santo Chilaquil. My background at Berklee College of Music shaped my technical foundation, but most of what I value today comes from building things in the real world: projects, businesses, relationships, and ideas. I’m interested in thoughtful work, long-term thinking, and the intersection between creativity and execution. My goal is not simply to create more, but to create things that matter and endure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Label Manager at Moctezuma Music Group

October 1, 2015 - December 1, 2024

Led audience and performance analytics across DSPs and social platforms for 50+ artists and 20M+ cumulative streams. Built and automated reporting workflows using Python and SQL to track streaming performance, audience growth, and engagement trends. Analyzed listener behavior across platforms to optimize release strategies, content timing, and marketing campaigns. Generated actionable insights to support A&R, branding, and long-term artist development decisions.

Co-Founder at Santo Chilquil

February 1, 2025 - Present

Co-founded Santo Chilquil; focused on composition, copyright & artistic management with emphasis on marketing, content strategy, and global artist development; involved in Berklee College of Music Global Partnership activities.