I am a creative content strategist and visual storyteller with international experience in social media growth, digital marketing, and brand development. I’ve founded and developed small lifestyle and wellness brands, creating content ecosystems from scratch, and directed social campaigns for organizations like Sea Shepherd & Ocean Community. Skilled in graphic design, videography, photography, screenwriting, and directing, I craft engaging narratives across formats while connecting organic content with performance metrics. I bring a hands-on, strategic approach to building meaningful digital presence and elevating brand identity.…

ŠPELA ŠTRUCL

I am a creative content strategist and visual storyteller with international experience in social media growth, digital marketing, and brand development. I’ve founded and developed small lifestyle and wellness brands, creating content ecosystems from scratch, and directed social campaigns for organizations like Sea Shepherd & Ocean Community. Skilled in graphic design, videography, photography, screenwriting, and directing, I craft engaging narratives across formats while connecting organic content with performance metrics. I bring a hands-on, strategic approach to building meaningful digital presence and elevating brand identity.…

Available to hire

I am a creative content strategist and visual storyteller with international experience in social media growth, digital marketing, and brand development. I’ve founded and developed small lifestyle and wellness brands, creating content ecosystems from scratch, and directed social campaigns for organizations like Sea Shepherd & Ocean Community. Skilled in graphic design, videography, photography, screenwriting, and directing, I craft engaging narratives across formats while connecting organic content with performance metrics. I bring a hands-on, strategic approach to building meaningful digital presence and elevating brand identity.

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Skills

Experience Level

Language

English
Fluent
Croatian
Intermediate
Bosnian
Intermediate
Portuguese
Beginner
German
Beginner
Dutch
Beginner
Slovene
Fluent
Arabic
Beginner

Work Experience

Marine Conservation Content Creator and Photographer at SEA SHEPHERD
September 1, 2024 - Present
Captured impactful photos and videos during events and beach cleanups to support Sea Shepherd’s conservation efforts. Filmed, edited, and subtitled videos, enhancing the accessibility and effectiveness of content.
Graphic Designer and Social Media Manager at BRIGHT D.O.O
April 30, 2023 - July 17, 2025
Created interactive designs and reels, driving significant business expansion through innovative marketing strategies.
Holistic Brand Creator at THE WASHED OUT
June 30, 2023 - July 17, 2025
Built and ran a surf-skate clothing brand, leading all visual direction—from photo shoots to promotional video production.
Photographer, Videographer & Visual Content Creator at Freelancing
June 30, 2024 - July 17, 2025
Conducted professional photo and video shoots for private clients and local brands, delivering tailored visual content.
Media Production – Reporter and Editor at VIDEOSTROJ D.O.O
October 31, 2021 - July 17, 2025
Led filming and editing for "Kmetija," Slovenia’s highest-rated reality show. Delivered high-quality content under tight deadlines.
Media Production – Reporter and Editor at VIDEOSTROJ D.O.O
October 31, 2022 - July 17, 2025
Led filming and editing for "Kmetija," Slovenia’s highest-rated reality show. Delivered high-quality content under tight deadlines.
Director, Photographer, Videographer & Screenwriter at FILM FACTORY
December 31, 2019 - November 30, 2019
Directed and coordinated events and video productions involving over 3,000 participants, including promotional videos for educational institutions and showcasing versatility in direction, screenwriting, and storytelling, landing on the first page of the newspaper.
Director, Photographer, Videographer & Screenwriter at TRAVEL
January 1, 2015 - Present
Created authentic, emotionally driven visual narratives with a focus on cinematic composition and storytelling through travels.
Creative Content and Communications Director & Ambassador Lead at OCEAN COMMUNITY
March 1, 2024 - November 30, 2024
• Collaborated with innovators and startups to execute sustainable ocean conservation projects, promoting eco-conscious solutions. • Led content strategy development with a focus on environmental sustainability, ensuring consistent messaging across platforms. • Managed the Ocean Community Ambassador Program, empowering ocean advocates to amplify sustainability efforts and broaden impact. • Directed social media campaigns to raise awareness for ocean sustainability, driving engagement on platforms like Facebook, Instagram, and LinkedIn. • Acted as a spokesperson to strengthen media relations and advocate for sustainable practices in ocean conservation.
Sustainability Coordinator, Event Organizer, and Moderator at NOVA SURF SUMMIT
August 1, 2024 - June 30, 2025
• Organized, moderated, and led the Nova Surf Summit, a high-impact event on ocean conservation that brought together renowned organizations and individuals, including Sea Shepherd, Planet Caretakers, blueOASIS, surfers Kanoa Igarashi, Frederico Morais, Lucas Fink, João Macedo, Alessandro Marciano, Kanoa Igarashi, Frederico Morais, and freediver Vito Maričić, to promote sustainable practices. • Managed all logistics with a sustainability-first mindset, including securing eco-friendly venues, coordinating speakers, offering plant-based catering, and using glassware to reduce plastic waste. • Led beach cleanups and conducted surf skate lessons to engage students in hands-on environmental conservation and promote sustainable outdoor activities. • Developed educational content on ocean conservation and sustainability, encouraging students to adopt eco-conscious practices and contribute to environmental stewardship.
Organizer and Event Sustainability Manager at JET SKI EXPERIENCE
January 1, 2025 - March 31, 2025
• Organized and led the execution of a high-profile jet ski experience event in collaboration with professional big wave surfer. • Strategically sourced event sponsors that shared a commitment to sustainability, promoting eco-conscious brands and responsible corporate practices. • Coordinated sustainable catering solutions, ensuring all food was locally sourced, plant-based, and aligned with environmentally conscious consumption (with vegan/vegetarian options). • Spearheaded social media campaigns to promote both the event’s eco-friendly values and the broader conversation around sustainability in water sports.
Marine Conservation Content Creator and Photographer & Creative Content and Communications Director at Sea Shepherd & Ocean Community & Bright D.O.O
September 1, 2024 - June 1, 2025
Developed and executed a social content strategy across Instagram and digital platforms, translating marine science into accessible storytelling. Collaborated with scientists to ensure factual accuracy, produced visuals, videos, and captions, and led partnerships with startups and conservation initiatives to drive brand alignment and outreach growth.
Organizer, Event Manager, Sustainability Coordinator & Moderator at Jet Ski Experience & Surf Summit & Nova Surf Contest
August 1, 2024 - June 1, 2025
Led luxury experiences for international guests, managed logistics, HR, and sustainable F&B; organized the ocean conservation summit with venue, sponsorships, speakers, influencers, athletes, and media strategy; coordinated the 10th Nova Surf Festival with 12,000+ participants; optimized Instagram campaigns with significant reach.
Founder, Brand Strategist and Writer at EcoSlip & The Washed Out & A Great Day Journal
November 1, 2019 - June 1, 2025
Founded and scaled digital-first brands, developing full content ecosystems and AI-assisted ideation and content automation workflows; built product and brand strategies across multiple ventures.
Event Planner, Director, Photographer, Costume Designer, Videographer & Screenwriter at Film Factory
January 1, 2015 - December 31, 2019
Directed and managed multi-disciplinary teams for events exceeding 3,000 attendees; produced promotional videos for educational institutions and integrated storytelling with operational excellence.
Designer and Brand Enhancement Manager at Freelancing Remote
February 1, 2016 - August 1, 2023
Traveled to 43 countries while freelancing, creating logos, videos, brochures, and packaging; built full brand ecosystems and leveraged AI-assisted ideation and content automation.
Designer and Brand Enhancement Manager at Freelancing (Remote)
February 1, 2016 - August 1, 2023
Traveled to 43 countries while freelancing as a designer and storyteller, creating logos, short and long form videos, brochures, and packaging that captured diverse cultures and global narratives.

Education

High School at III. Gymnasium Maribor
September 1, 2015 - June 30, 2019
Master’s in Impact Entrepreneurship & Innovation at NOVA School of Business and Economics
August 1, 2023 - June 1, 2025
Bachelor’s in Media and Communication Studies at Faculty of Social Sciences, Ljubljana, Slovenia
October 1, 2019 - July 1, 2021
Exchange program at Maastricht University, Netherlands
January 11, 2030 - January 10, 2026
Exchange program at ESCS, Lisbon, Portugal
January 11, 2030 - January 10, 2026
Exchange program at University of Arizona, Tucson, USA
January 11, 2030 - January 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Retail, Education, Consumer Goods, Professional Services

Skills

Experience Level