Available to hire
I am a Digital Marketing Specialist with 10+ years of experience delivering measurable growth across SEO, SEM, PPC, and social media. I excel at building data-driven strategies that move the needle and simplify complex campaigns into actionable steps. I leverage AI-powered tools to automate content workflows, sharpen audience targeting, and accelerate campaign performance.
Based in Dubai with deep expertise in UAE real estate, media production, and e-commerce, I collaborate across teams to drive bigger impact for clients and businesses.
Experience Level
Expert
Expert
Language
English
Fluent
Malayalam
Advanced
Work Experience
Digital Marketing Specialist at Dedote
March 1, 2023 - October 1, 2023Managed SEO and Google Ads campaigns for multiple niche websites across diverse industries. Designed and executed end-to-end SEO strategies, monitored site rankings, organic traffic, and conversion performance. Created SEO-friendly content and collaborated with designers to enhance site performance. Automated reporting and content planning; executed A/B testing on ads and landing pages to improve engagement and conversions; collaborated with designers and developers to implement marketing initiatives and improve user experience.
Digital Marketing Specialist at Dedote
March 1, 2022 - December 1, 2022Oversaw end-to-end SEO strategies, including keyword research, content optimization, and link-building initiatives. Monitored and improved website rankings, organic traffic, and conversion performance. Planned and executed Google Search, Display, and Remarketing campaigns to maximize lead generation. Conducted competitor research and market analysis using AI-powered tools. Created SEO-friendly content, blogs, and website copy to improve search visibility; automated reporting, content planning, and routine marketing tasks to increase efficiency; collaborated with design and development teams to implement marketing and SEO initiatives; prepared client performance reports and presented actionable insights.
Senior SEO Specialist at Fabby Technologies
January 1, 2016 - April 1, 2017Managed SEO campaigns for multiple niches and websites; oversaw end-to-end SEO strategies, including keyword research, content optimization, and link-building initiatives. Monitored and improved website rankings, organic traffic, and conversion performance across client portfolios. Conducted AI-assisted competitor research and market analysis; created SEO-friendly content, blogs, and website copy to improve search visibility; automated reporting and content planning; collaborated with designers and developers to enhance site performance and user experience.
SEO Analyst at InterSmart Solutions
January 1, 2015 - January 1, 2016Analyzed and optimized client websites for search visibility and performance; conducted keyword research and on-page optimization; supported link-building campaigns and performance tracking; prepared reports and dashboards to communicate results to stakeholders.
Digital Marketing Specialist at Dubai-based Independent / Freelance
March 1, 2023 - October 1, 2023Delivered end-to-end digital marketing strategies across SEO, SEM, PPC, and social media. Led content automation and AI-assisted workflows to improve efficiency, sharpen audience targeting, and accelerate campaign performance. Demonstrated strong impact with measurable growth in lead generation and online engagement.
SEO Specialist at Icy Bee Business Solutions
March 1, 2022 - December 1, 2022Managed on-page and off-page SEO, analytics, and growth opportunities for multiple client verticals. Implemented data-driven optimization strategies to improve rankings, traffic, and conversions.
SEO Specialist at Loka Productions
February 1, 2021 - February 1, 2022Focused on SEO strategy and execution for a Dubai-based production company, optimizing content and site architecture to boost organic visibility and audience reach.
Education
Master of Computer Applications at Kannur University
June 1, 2009 - March 1, 2012Bachelor of Science at Kannur University
June 1, 2006 - March 1, 2009Master of Computer Applications at Kannur University
June 1, 2009 - March 1, 2012Bachelor of Science at Kannur University
June 1, 2006 - March 1, 2009Qualifications
Advanced Digital Marketing Certificate
January 11, 2030 - June 10, 2026Advanced Digital Marketing Certificate
January 11, 2030 - June 10, 2026Industry Experience
Media & Entertainment, Real Estate & Construction, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
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