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Senior Designer with 7+ years leading brand identity, campaign design, and end-to-end creative production for a multiproperty entertainment company. Designed and executed 140+ seasonal campaigns and 1,550+ projects across 21+ brands. Contributed to 8 restaurant openings across three provinces with full visual identity packages. Reduced printing costs by 41% through vendor restructuring. Works across the full creative stack: brand systems, UX/UI prototyping in Figma, web design, print production, and digital marketing. Looking to bring this breadth into a Creative Lead or Art Director role.…Senior Designer with 7+ years leading brand identity, campaign design, and end-to-end creative production for a multiproperty entertainment company. Designed and executed 140+ seasonal campaigns and 1,550+ projects across 21+ brands. Contributed to 8 restaurant openings across three provinces with full visual identity packages. Reduced printing costs by 41% through vendor restructuring. Works across the full creative stack: brand systems, UX/UI prototyping in Figma, web design, print production, and digital marketing. Looking to bring this breadth into a Creative Lead or Art Director role.

Shane Armstrong

Graphic Designer, Brand Designer, Web Designer, +6

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Senior Designer with 7+ years leading brand identity, campaign design, and end-to-end creative production for a multiproperty entertainment company. Designed and executed 140+ seasonal campaigns and 1,550+ projects across 21+ brands. Contributed to 8 restaurant openings across three provinces with full visual identity packages. Reduced printing costs by 41% through vendor restructuring. Works across the full creative stack: brand systems, UX/UI prototyping in Figma, web design, print production, and digital marketing. Looking to bring this breadth into a Creative Lead or Art Director role.…Senior Designer with 7+ years leading brand identity, campaign design, and end-to-end creative production for a multiproperty entertainment company. Designed and executed 140+ seasonal campaigns and 1,550+ projects across 21+ brands. Contributed to 8 restaurant openings across three provinces with full visual identity packages. Reduced printing costs by 41% through vendor restructuring. Works across the full creative stack: brand systems, UX/UI prototyping in Figma, web design, print production, and digital marketing. Looking to bring this breadth into a Creative Lead or Art Director role.

Available to hire

Senior Designer with 7+ years leading brand identity, campaign design, and end-to-end creative production for a multiproperty entertainment company. Designed and executed 140+ seasonal campaigns and 1,550+ projects across 21+ brands. Contributed to 8 restaurant openings across three provinces with full visual identity packages. Reduced printing costs by 41% through vendor restructuring. Works across the full creative stack: brand systems, UX/UI prototyping in Figma, web design, print production, and digital marketing. Looking to bring this breadth into a Creative Lead or Art Director role.

Skills

Branding

Brand Identity

Web Design

Experience Level

Branding

Expert

Brand Identity

Expert

Web Design

Expert

Work Experience

Senior Graphic & Web Designer at Gateway Casinos & Entertainment Limited

October 1, 2019 - Present

Led design and execution of over 140 seasonal campaigns and 1,550+ projects across 21+ food and beverage brands, maintaining brand consistency while adapting to modern design trends. Achieved significant increases in project completion and contributed to the launch of new restaurants with full visual identity packages.

Freelance Graphic & Web Designer at Self-Employed

April 1, 2019 - Present

Delivered comprehensive brand development packages including logos, color systems, typography, websites, and marketing materials for various clients across multiple industries.

Freelance Graphic & Web Designer

April 1, 2019 - Present

Delivered full brand development packages for clients across various sectors, including retail, e-commerce, and real estate, leveraging my expertise in graphic design and production.