Stan Lau

Available to hire

I'm a creative designer with more than 15 years' experience leading corporate identity and brand development programmes for global organisations.

About

I’m a creative designer with more than 15 years’ experience leading corporate identity and brand development programmes for global organisations. My passion is branding, and I bring broad knowledge across literature, editorial design, wayfinding systems, and web-based projects, as well as art direction of photography. I thrive on conceptual thinking and delivering clear, relevant results, no matter the scale or budget.

  • Joined February 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail

More experts in London, United Kingdom

Projects · 15

The Beacon

This project focused on creating a brand identity for a new residential development in Hemel Hempstead shaped by an ambitious vision: to become the world’s most sustainable place to live. The identity needed to express environmental leadership while feeling contemporary, considered and genuinely livable. With sustainability at its core, the challenge was to avoid familiar visual clichés. The brand had to feel credible and forward-thinking while clearly connecting to the physical presence of the development itself. The identity was rooted in the architecture of the building using its distinctive shape as the foundation of the visual system. This form became a unifying device across the brand informing layout, graphic elements, and composition creating a direct relationship between the identity and the place it represents. Sustainability was approached as a lived experience rather than a claim, with clarity, restraint and longevity guiding every decision. The result is a calm, confident identity that feels inseparable from the building itself. Flexible and future-focused, the system supports the development’s sustainability vision while remaining human and accessible helping position it as a meaningful step forward in sustainable residential living.

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  • Designer
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Veneti

Veneti is a contemporary residential development in Poole, one of the most desirable coastal locations in the UK and an area set for record-breaking investment and growth. The brief was to position Veneti as a collection of luxurious yet attainable apartments, appealing equally to investors seeking strong returns and owner occupiers looking for lifestyle-led coastal living. The Challenge The development needed to sit confidently within a competitive property market. It had to feel premium without appearing out of reach, aspirational yet grounded in real value. The Approach The positioning centred on accessible luxury, elevating the perception of the development through refined design, tone, and presentation while reinforcing its strong investment potential. The visual identity was crafted to feel calm, modern, and confident. Clean typography, generous white space, and a restrained colour palette were used to communicate quality and longevity. Imagery focused on light, space, and coastal atmosphere, reinforcing both lifestyle aspiration and location value. Outcome Veneti was successfully positioned as a desirable residential opportunity in one of the UK’s most sought-after locations. The brand communicates sophistication without excess appealing to investors through clarity and confidence, and to owner occupiers through warmth and lifestyle appeal. The result is a cohesive identity that supports sales, builds trust, and reflects the ambition of both the development and its setting.

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WDC

Rebranding White Door Communications as WDC and repositioning itself to target CMOs and In-House Agency (IHA) leaders. The task was to create a brand logo with a new colour palette. A look & feel and a tone of voice that are rooted in the personality and proposition of ‘new’ WDC.

  • Brand Designer
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Jampacked Media

Tim Thomas founded Jampacked Media at the end of 2014 to offer prospective clients a progressive copywriting, editing, PR and branding service. Collaborating with leading design companies and photographers, Jampacked Media delivers everything from magazine features to bespoke coffee table books, brochures and web content, with a particular specialism in the super-yacht, luxury lifestyle and travel industries. The Challenge The challenge was to create a new visual identity to clearly define what Jampacked Media are as a business. The look and feel should be punchy and vibrant, but retain an element of class. Outcome The new identity was designed by taking inspiration from his illustrative signature and incorporate much of the subject Tim writes about. The simple marque was crafted to give a luxury yet approachable feel.

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Azule Energy

Combining the assets and workforces of bp and Eni in Angola, Azule Energy is a new standalone integrated energy company. Azule derives from the Portuguese for ‘blue’ (azul). It evokes ideas of innovation, newness, and blue sky-thinking. It elicits feelings of dynamism, such as the constant motion of the sea, and the scale of the sky. These attributes are required to revitalise Angola’s reservoirs. And as the world moves towards ‘greener’ energy sources, blue reflects the period of transition which requires new ways of thinking; this underpins the company’s commitment to helping Angola on its journey to a low carbon future. The logo represents a new horizon for Angola’s energy, while its wave draws on our heritage of working in deep water and alludes to all forms of energy – power, human endeavour, new engineering and technology, nature’s resources.

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Landmark London

The Landmark London is a five-star hotel renowned for its sense of luxury, grandeur and calm in the heart of the city. The brief was to design a refined wedding brochure alongside a quarterly newsletter ensuring both materials reflected the hotel’s premium positioning and exceptional level of service. Challenge The Landmark London already holds a strong reputation for elegance and heritage. The design needed to complement this prestige without overpowering it capturing the romance and exclusivity of its wedding offering while maintaining consistency with the wider brand. Both the brochure and Food & Beverage newsletter had to feel aspirational yet informative balancing beautiful presentation with clear structured content. Approach The design direction centred on understated luxury. A refined typographic system, generous white space and carefully paced layouts created a sense of calm and sophistication. For the wedding brochure, I also art directed the photography to ensure it aligned seamlessly with the visual tone of the design. The imagery focused on natural light, architectural details, and intimate moments capturing both the scale of the venue and the emotion of the occasion. The quarterly newsletter adopted a complementary aesthetic with a more editorial layout maintaining the premium feel while prioritising clarity and readability. Paper stock and print finishes were selected to enhance the tactile quality reinforcing the hotel’s five-star experience. Outcome The final materials reflect The Landmark London’s reputation as a luxury destination. Both the wedding brochure and newsletter communicate elegance, attention to detail and exceptional service providing beautifully crafted touchpoints that align seamlessly with the hotel’s brand experience.

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Rothay

Rothay Capital is an investment firm focused on identifying long-term opportunities across a range of asset classes, including global equities, commercial property and special situations private equity. The brand needed to reflect a sense of confidence, longevity and considered expertise. Challenge Operating across multiple asset classes, Rothay Capital required an identity that felt unified and credible while avoiding overly corporate or generic financial aesthetics. The brand needed to communicate stability and trust with a quieter, more distinctive character. Approach The name Rothay was inspired by a region in the Lake District, known for its natural strength and enduring landscapes. This connection informed the visual direction of the identity. The logo was designed around the form of mountainous terrain, using strong, considered shapes to suggest resilience, perspective and long-term thinking. These elements also reflect the expertise and support Rothay offers its clients steady, informed, and grounded. Outcome The resulting identity feels confident and timeless, balancing strength with restraint. Rooted in its natural inspiration, the brand provides a clear and cohesive foundation for Rothay Capital as it continues to grow and invest with a long-term outlook.

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Chinese Community Centre

For 30 years the Chinese Community has served Britain’s Chinese Community, helping them to integrate into mainstream society, to better themselves and to feel at home. This brochure was designed to celebrate Chinese Community Centre’s 30th Anniversary.

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Sotini

Sottini is a high-end bathroom brand rooted in sophistication, craftsmanship, and timeless design. The brief was to create a brand identity that felt refined and architectural while clearly expressing quality and cohesion across every touchpoint. Challenge Sottini needed a visual identity that could compete in a premium, design-led market without relying on short-lived trends. The brand had to feel established, elegant, and considered while remaining flexible enough to work across product, digital and physical environments. The challenge was to create a system that felt distinctive yet understated, allowing the products to take centre stage. Concept The identity was built around the letter ‘S’, taken from the Sottini wordmark and developed into a subtle structural device. Rather than acting as a decorative flourish, the ‘S’ became the framework, a visual thread that connects layouts, content and brand touchpoints. Visual Identity The visual language is vibrant, minimal, and intentionally restrained. A timeless typographic system was selected to convey confidence and quality, paired with generous spacing to create a sense of luxury and clarity. The ‘S’ device appears subtly throughout the system, sometimes clearly visible, sometimes implied through layout and negative space, ensuring cohesion without repetition. Outcome The final identity positions Sottini as a confident, premium bathroom brand with a strong visual foundation. The use of the ‘S’ as a unifying element creates a distinctive yet timeless system, one that feels considered, architectural and built to last

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ID Packaging

ID Packaging is an eco-friendly bespoke packaging provider offering custom printing and storage solutions for clients. The brief was to refresh the existing brand identity, modernising its look and improving its flexibility particularly across digital platforms. The Challenge While the company had an established identity, it lacked consistency and impact in digital formats. The brand needed to feel more contemporary and vibrant while still retaining recognition and trust built over time. The Approach The colour palette was modernised to feel fresher and more energetic helping the brand stand out in a competitive market. Typography and layout principles were also streamlined to ensure clarity and adaptability across web, social and marketing materials. To further support the refreshed identity, a dedicated photography shoot was carried out. This provided a cohesive bank of brand imagery giving the client easy access to high-quality assets that could be used consistently across all touchpoints. Outcome The updated ID Packaging brand feels more confident, contemporary, and digitally ready. It retains the trust and recognition of the original identity while presenting a clearer story and stronger visual presence supporting both current growth and future scalability.

  • Brand Designer
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Lahore City Guide

As part of Diyàr’s upcoming residential development in Lahore, I created a curated city guide designed to showcase the character, culture, and lifestyle the city has to offer. The guide was conceived as both an editorial piece and a brand introducing Lahore through a contemporary considered lens. The aim was to highlight key destinations, neighbourhoods and experiences that define the city, positioning Lahore as a vibrant, aspirational place to live. The design balances modern editorial layout with cultural sensitivity using refined typography, pacing and imagery to create a guide that feels informative yet premium. Developed in conjunction with Diyàr, the city guide supports the launch of the new development by placing it within a broader lifestyle narrative connecting global living standards with the richness of local context. The result is a piece that functions as both a practical guide and a brand storytelling tool, reinforcing Diyàr’s vision of elevated internationally minded living in Lahore.

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Dame Kelly Holmes

Dame Kelly Holmes is a Double Gold Olympic Champion whose brand delivers products, services and experiences designed to inspire and support health, fitness, wellbeing and sport. The brief was to create a logo that honoured her extraordinary sporting legacy while supporting a broad and evolving brand ecosystem from speaking and mentoring to wellbeing initiatives and commercial partnerships. The Challenge The Kelly Holmes brand needed a mark that felt credible, timeless and inspirational. It had to resonate with a wide range of audiences while remaining flexible enough to grow with future business ventures. Crucially, the logo needed to acknowledge Dame Kelly Holmes’ iconic achievements without relying on literal or overt sporting imagery. The Concept The final logotype is built around the initials K and H, forming a distinctive and confident wordmark. Within the letterforms the two ascenders are carefully designed to represent the number 1 appearing twice. This subtle detail symbolises Dame Kelly Holmes’ historic achievement of winning two Olympic gold medals, embedding her legacy directly into the identity in a refined and meaningful way. Rather than shouting the story the logo rewards closer inspection aligning with the brand’s values of integrity, excellence and quiet confidence. Outcome The Kelly Holmes logo acts as a marque of quality and inspiration. It reflects both an exceptional sporting legacy and a forward-looking brand built around motivation, wellbeing and positive impact. The identity provides a strong, adaptable foundation that supports current activities while allowing space for future growth a brand rooted in achievement designed for longevity.

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Work experience· 13 roles

Designer (Contract) · Pulse BrandsFeb 2012 – Aug 2012 · 7 mos

Supporting the creative and design director in the development and roll-out of a large-scale brand. Also working with the wider Pulse team to support the creation of a wide range of communications materials for a variety of clients.

Senior Designer · Pulse brandsFeb 2012 – Aug 2012 · 7 mos

Supporting the creative and design director in the development of and roll-out of a large-scale brand. Also working with the wider Pulse team to support in the creation of a wide range of communications materials for a variety of clients.

Freelance DesignerSep 2009 – Present · 17 yrs 3 mos

Self-employed freelance designer providing branding, literature, editorial design, wayfinding, and web-based projects for a diverse client base; lead creative direction and project management.

Senior Designer · IngredientMar 2009 – Sep 2009 · 7 mos
Graphic Designer (Contract) · IngredientMar 2009 – Sep 2009 · 7 mos
Mid/Senior Designer · Turquoise BrandingFeb 2007 – Dec 2008 · 1 yr 11 mos
Mid/Senior level designer · Turquoise BrandingFeb 2007 – Dec 2008 · 1 yr 11 mos
Graphic and Motion Designer · DesignLabAug 2006 – Dec 2006 · 5 mos

Education· 8

BA (Hons) Graphic Design · The Arts Institute at Bournemouth University1999 – 2001
HND Typographic Design · London College of Printing1996 – 1998
B-Tec National Graphic Design · London College of Printing1994 – 1996
B-Tec First Diploma Design · Hammersmith West London College1993 – 1994

Certifications and awards

BA (Hons) Graphic Design | Upper 2:11999 – 2001
HND Typographic Design | Merit1996 – 1998
B-Tec National Graphic Design | Merit1994 – 1996
B-Tec First Diploma Design | Distinction1993 – 1994

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