Available to hire
Senior Product/UI/UX designer with 10+ years designing user-centered web and mobile products across SaaS, gaming, crypto, sports, e-commerce, and edTech. I own end-to-end product design—from research and user flows to high-fidelity UI, interactive prototypes, and scalable design systems—while aligning UX strategy with business goals and improving engagement, conversion, and retention.
Hands-on collaborator bridging user needs and product priorities with developers, PMs, and stakeholders to deliver impactful digital experiences. Experienced in designing business-critical user journeys (onboarding, authentication, account management), building and maintaining design systems, and using AI-assisted workflows to accelerate research, validate design hypotheses, and support evidence-based decision-making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Beginner
Russian
Fluent
Ukrainian
Advanced
Work Experience
Senior UI/UX Designer at Vettafi (ETFDB.com)
January 1, 2026 - July 31, 2026Owned end-to-end design of business-critical user journeys including financial advisor event experiences, onboarding and authentication flows, and investor account management areas. Contributed to the platform’s design system and responsive product ecosystem. Led event platform redesign focused on financial advisors, reorganizing the experience around Continuing Education (CE) credits while increasing visibility of related products and services. Reimagined event registration and authorization flows across responsive web experiences to reduce friction and improve account activation. Designed and optimized key personal areas including watchlists, events management, profiles settings, and CE credits hub. Collaborated closely with business stakeholders, product managers, and engineers to align user needs with commercial objectives and platform strategy.
Senior UI/UX Designer at Vault777
September 1, 2025 - December 31, 2025Senior UI/UX design work (details not provided in the resume text).
Product Designer at Various early-stage startups
February 1, 2024 - September 30, 2025Product design contributions across multiple early-stage startups (details not provided in the resume text).
Fractional Product / Visual Designer at Softswiss
February 1, 2024 - September 30, 2025Fractional product/visual design work (details not provided in the resume text).
Product Designer at DAZN Bet
February 1, 2022 - January 31, 2024Owned UX/UI enhancements for a V1 of an international betting platform including customized third-party integrations and connected streaming and betting. Delivered iterative improvements across onboarding, dashboard, and transaction flows by identifying usability gaps. Designed transition experience from testnet to mainnet to improve user clarity, reduce confusion, and increase activation readiness. Conducted user audits, wireframing, and high-fidelity interactive prototyping in Figma and led developer handoff for pixel-accurate implementation. Optimized design workflows and scaled design systems for an enterprise product, standardizing components, tokens, and Confluence documentation. Established governance and contribution processes for the design system and produced developer-ready specs to reduce design-to-development friction. Improved component handoff and system adoption by creating Figma component libraries, implementation guidelines, and specifications to accelerate frontend d
Product Designer at DAZN Bet
December 1, 2019 - January 31, 2022Designed and developed innovative digital products focused on user-centric experiences and business objectives; delivered UI/UX design solutions including personalization features to enhance player retention and engagement. Provided strategic UX/UI and brand design for early-stage startups, translating product strategy into prioritized roadmaps in alignment with business goals. Improved onboarding flows for ClearDoor to boost adoption and reduce early churn through streamlined user journeys and usability testing. Developed a new visual identity for Izun (crypto fintech) aligned with investor positioning and product roadmap; collaborated with founders and cross-functional teams to translate business objectives into product strategy and prioritized roadmaps. Owned end-to-end product design for an international betting platform integrating streaming and betting across five country launches.
Visual / UI Designer at Flo-Culture
October 1, 2019 - May 31, 2020Visual/UI design work (details not provided in the resume text).
Product Designer (Customer App) at STC - Customer app
March 1, 2017 - October 31, 2019Contributed to redesign and scaling of mobile apps for a large customer base, improving user flows and onboarding. Boosted engagement by 47% and increased conversion from registration to bet by 24% via data-driven UX decisions and A/B testing. Reduced bounce rate by 36% and improved retention through usability testing, analytics insights, and continuous UX improvements. Developed scalable design systems (components, tokens, Figma libraries) reducing time-to-market for new launches by 20%, enabling rapid localization and compliance updates. Collaborated with PMs, developers, marketing, and compliance to align with product roadmap, business KPIs, and regulatory requirements across regions. Created reusable Figma templates and developer-ready documentation to accelerate landing page delivery and rollout speed for campaigns and local promotion. Designed and launched an no-code CMS platform for AR-guided mobile apps, reducing dev time for use cases by 150%. Increased user adoption by 68% th
Product Designer at Solo (acq. Foodics)
September 1, 2016 - February 28, 2017Contributed to customer growth and product improvements including onboarding and UX optimization. Delivered measurable increases in engagement and conversion through data-driven design decisions, usability testing, and A/B testing. Built scalable design systems and developer-ready documentation to support rapid feature rollout. Designed and launched modules including AR-guided experiences and strengthened purchase flows and loyalty program interactions to improve retention and upsell.
UI/UX Designer (Various projects) at Various projects
February 1, 2016 - PresentDesigned and optimized Shopify e-commerce experiences, improving mobile checkout flows and increasing conversion rates through A/B tested UX enhancements. Built dashboards and data-heavy B2B SaaS products, streamlining complex workflows and improving decision-making for enterprise users. Developed responsive interfaces and intuitive interactions for products across devices. Led discovery workshops, user research, wireframing, prototyping, and usability testing to align designs with client goals and facilitated remote collaboration with international engineering teams for seamless handoff and pixel-accurate implementation.
UI/UX Designer at Paybit
February 1, 2015 - September 30, 2016Designed UI/UX enhancements including bitcoin wallet onboarding for mainstream users to compete with PayPal. Built intuitive wallet flows for sending, receiving, and storing bitcoin with seamless security integration. Conducted user research and iterated usability testing to uncover pain points in crypto adoption and improve trust. Developed product visual identity aligned with market positioning to secure early adopters. Partnered with agencies, startups, and local businesses to deliver tailored UX/UI solutions across tech, healthcare, e-commerce, edtech, and media.
Education
Advanced vocational diploma in software development and programming at Tashkent College of Information Technologies
January 1, 2007 - January 1, 2010Qualifications
Industry Experience
Financial Services, Education, Consumer Goods, Software & Internet, Gaming, Retail, Media & Entertainment, Healthcare, Other
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