I’m a Performance Marketing Specialist & Digital Strategist with 4+ years of experience helping brands grow through data-driven campaigns and conversion-focused storytelling. I’ve managed Google Ads and Meta Ads for clients across Europe and Asia, driving measurable ROI and audience engagement. Skilled in GA4, Google Tag Manager, and Brevo, I build integrated marketing systems that align strategy, analytics, and automation. Whether it’s optimizing B2B lead generation or scaling lifestyle brands, I bring a balance of creative insight and technical precision to every project. Focused, fast, and results-oriented — I thrive in remote collaborations and deliver performance that speaks in numbers.

I’m a Performance Marketing Specialist & Digital Strategist with 4+ years of experience helping brands grow through data-driven campaigns and conversion-focused storytelling. I’ve managed Google Ads and Meta Ads for clients across Europe and Asia, driving measurable ROI and audience engagement. Skilled in GA4, Google Tag Manager, and Brevo, I build integrated marketing systems that align strategy, analytics, and automation. Whether it’s optimizing B2B lead generation or scaling lifestyle brands, I bring a balance of creative insight and technical precision to every project. Focused, fast, and results-oriented — I thrive in remote collaborations and deliver performance that speaks in numbers.

Available to hire

I’m a Performance Marketing Specialist & Digital Strategist with 4+ years of experience helping brands grow through data-driven campaigns and conversion-focused storytelling. I’ve managed Google Ads and Meta Ads for clients across Europe and Asia, driving measurable ROI and audience engagement.

Skilled in GA4, Google Tag Manager, and Brevo, I build integrated marketing systems that align strategy, analytics, and automation. Whether it’s optimizing B2B lead generation or scaling lifestyle brands, I bring a balance of creative insight and technical precision to every project.

Focused, fast, and results-oriented — I thrive in remote collaborations and deliver performance that speaks in numbers.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Swedish
Intermediate

Work Experience

Founder & Performance Marketing Lead at Kafkasque Creative Agency
January 1, 2023 - November 11, 2025
Founded and led a digital agency specializing in performance marketing, SEO, and campaign optimization. Designed and executed Google Ads and Meta Ads strategies that increased lead generation and conversion rates for brands in hospitality, lifestyle, and property industries. Implemented analytics tracking via Google Tag Manager and delivered actionable insights through GA4 and Looker Studio dashboards. Delivered full-stack marketing solutions across digital, content, and strategy; consulted on brand positioning, storytelling, and audience engagement to drive sustainable growth. Elevated 7+ brands’ SEO presence, led 8+ brand rebranding missions, and oversaw redesign and optimization of 10+ websites to improve UX, SEO, and conversions. Managed 6 social media accounts to boost engagement, reach, and lead generation.
Creative Marketing Manager at PT Global Karya Servis
January 1, 2022 - November 11, 2025
Led cross-channel marketing campaigns, increasing digital engagement by 35% within six months. Improved social media performance through structured content calendars and performance tracking. Enhanced website UI/UX, boosting user experience and conversions. Coordinated KOL programs and budget planning with the CEO to ensure cost-effective digital growth. Strengthened corporate partnerships and government collaborations, contributing to sustained brand credibility.
Project Manager at 6th International Marine Spatial – UNESCO IOC, Ministry of Maritime Affairs & Fisheries RI
January 1, 2024 - November 11, 2025
Directed end-to-end execution of an international event involving UNESCO-IOC and the European Commission. Managed cross-functional teams handling logistics, communications, and production for 150+ global participants. Led media strategy and storytelling initiatives to promote Indonesia’s role in global ocean governance.

Education

MBA at Next MBA — Marketing Director Course
January 11, 2030 - November 11, 2025
Bachelor of Communication at Universitas Sumatera Utara
January 11, 2030 - November 11, 2025

Qualifications

Marketing and Technology
January 1, 2024 - November 11, 2025
Social Media Marketing
January 1, 2024 - November 11, 2025
Relationship Marketing
January 1, 2024 - November 11, 2025
SEO Advanced
January 1, 2023 - November 11, 2025
Consumer Behavior, Brand Management, International Marketing
January 1, 2024 - November 11, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education, Government