Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a marketing and brand strategy consultant with over 25 years of experience across FMCG, luxury, education, and services. I help brands craft compelling value propositions, design integrated communication plans, and build employer branding strategies. I also lecture at Università Cattolica del Sacro Cuore and design training programs for managers and professionals. My work spans Food & Beverage, Luxury, Education, Retail, Banking, Manufacturing and Services, and I enjoy turning insights into practical action through workshops and customized programs. I am fluent in Italian and English and I love sharing knowledge with students and professionals alike.…I am a marketing and brand strategy consultant with over 25 years of experience across FMCG, luxury, education, and services. I help brands craft compelling value propositions, design integrated communication plans, and build employer branding strategies. I also lecture at Università Cattolica del Sacro Cuore and design training programs for managers and professionals. My work spans Food & Beverage, Luxury, Education, Retail, Banking, Manufacturing and Services, and I enjoy turning insights into practical action through workshops and customized programs. I am fluent in Italian and English and I love sharing knowledge with students and professionals alike.

Stefania Boleso

Brand Strategist, Marketing Strategist, Brand Designer, +2





I am a marketing and brand strategy consultant with over 25 years of experience across FMCG, luxury, education, and services. I help brands craft compelling value propositions, design integrated communication plans, and build employer branding strategies. I also lecture at Università Cattolica del Sacro Cuore and design training programs for managers and professionals. My work spans Food & Beverage, Luxury, Education, Retail, Banking, Manufacturing and Services, and I enjoy turning insights into practical action through workshops and customized programs. I am fluent in Italian and English and I love sharing knowledge with students and professionals alike.…I am a marketing and brand strategy consultant with over 25 years of experience across FMCG, luxury, education, and services. I help brands craft compelling value propositions, design integrated communication plans, and build employer branding strategies. I also lecture at Università Cattolica del Sacro Cuore and design training programs for managers and professionals. My work spans Food & Beverage, Luxury, Education, Retail, Banking, Manufacturing and Services, and I enjoy turning insights into practical action through workshops and customized programs. I am fluent in Italian and English and I love sharing knowledge with students and professionals alike.

Available to hire

I am a marketing and brand strategy consultant with over 25 years of experience across FMCG, luxury, education, and services. I help brands craft compelling value propositions, design integrated communication plans, and build employer branding strategies. I also lecture at Università Cattolica del Sacro Cuore and design training programs for managers and professionals.

My work spans Food & Beverage, Luxury, Education, Retail, Banking, Manufacturing and Services, and I enjoy turning insights into practical action through workshops and customized programs. I am fluent in Italian and English and I love sharing knowledge with students and professionals alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

French

Beginner

Spanish; Castilian

Beginner

Croatian

Beginner

Work Experience

Adjunct Professor at Università Cattolica del Sacro Cuore - Milan

January 1, 2022 - Present

Undergraduate and postgraduate courses in marketing, branding, and communication (Italian and English).

Adjunct Professor at Università Cattolica del Sacro Cuore - Milan

January 1, 2011 - Present

Master in Marketing Management (Italian); Master in Branding and Corporate Communication (English); Teaching branding and brand communication.

Independent Consultant – Marketing, Communication and Employer Branding

January 1, 2010 - Present

Helping companies define effective brand strategies and integrated communication plans. Delivering training for managers and teams on marketing and branding, including personal and corporate branding.

Adjunct Lecturer – various institutions at Accademia Fiera Milano; IULM Milan

January 1, 2013 - Present

Accademia Fiera Milano (since 2021): Master Progea – 'Fundamentals of Marketing'; IULM Milan (since 2022): Executive Master MARPI – 'Marketing & Brand Communication'; Teaching branding and brand communication. Collaborations include Domus Academy, CFMT, ISTUD, Professione Finanza, Scuola Superiore del Commercio, Gambero Rosso, IED, LUISS, Università La Sapienza, ECOLE, Formaper.

Head of Education at Pambianco Academy

January 1, 2017 - December 31, 2020

Designed the entire educational offering; Selected master programmes, defined syllabi, recruited lecturers; Ensured content quality and prepared guest interviews.

Marketing Manager at Red Bull Italy

January 1, 2004 - December 31, 2009

Reporting to the General Manager; Led the marketing team (28 people, 8 direct reports); Supervised national Consumer Collecting programme (170 university students); Managed a €18 million budget.

Senior Brand Manager at Red Bull Italy

January 1, 2001 - December 31, 2004

Full brand management (ATL, market research, promotions, pricing strategies); Managed Consumer Collecting programme (30 university students, 45 hostesses).

Brand and Communication Manager at Red Bull Italy

January 1, 1999 - December 31, 2001

Managed the launch of Red Bull Energy Drink in Italy.

Junior Product Manager at Sara Lee | DE (Household Care Division)

January 1, 1998 - Present

Responsible for the Shoecare business under the Category Manager.

Assistant Product Manager at Sara Lee | DE Italy

January 1, 1997 - Present

Supported the Category Manager in all marketing activities (strategic and operational).

Adjunct Lecturer at Accademia Fiera Milano; IULM Milan; various institutions

January 1, 2013 - Present

Adjunct Lecturer – Teaching fundamentals of Marketing and Marketing & Brand Communication; collaborations with Domus Academy, CFMT, ISTUD, Professione Finanza, Scuola Superiore del Commercio and others.