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Hi, I'm Stefi Sajan, a Dubai-based brand marketing professional specializing in content strategy, creative direction, and editorial writing. With 8+ years of experience building brand identities and leading integrated campaigns across retail, e-commerce, hospitality, and lifestyle sectors, I translate brand vision into compelling narratives that engage audiences and drive business growth. I enjoy collaborating with cross-functional teams to develop cohesive content ecosystems and deliver measurable results. My focus is on storytelling, brand equity, and scalable content strategies that align with business goals and resonate with diverse audiences.…Hi, I'm Stefi Sajan, a Dubai-based brand marketing professional specializing in content strategy, creative direction, and editorial writing. With 8+ years of experience building brand identities and leading integrated campaigns across retail, e-commerce, hospitality, and lifestyle sectors, I translate brand vision into compelling narratives that engage audiences and drive business growth. I enjoy collaborating with cross-functional teams to develop cohesive content ecosystems and deliver measurable results. My focus is on storytelling, brand equity, and scalable content strategies that align with business goals and resonate with diverse audiences.

Stefi Sajan

Brand Strategist, Marketing Strategist, Copywriter, +5

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Hi, I'm Stefi Sajan, a Dubai-based brand marketing professional specializing in content strategy, creative direction, and editorial writing. With 8+ years of experience building brand identities and leading integrated campaigns across retail, e-commerce, hospitality, and lifestyle sectors, I translate brand vision into compelling narratives that engage audiences and drive business growth. I enjoy collaborating with cross-functional teams to develop cohesive content ecosystems and deliver measurable results. My focus is on storytelling, brand equity, and scalable content strategies that align with business goals and resonate with diverse audiences.…Hi, I'm Stefi Sajan, a Dubai-based brand marketing professional specializing in content strategy, creative direction, and editorial writing. With 8+ years of experience building brand identities and leading integrated campaigns across retail, e-commerce, hospitality, and lifestyle sectors, I translate brand vision into compelling narratives that engage audiences and drive business growth. I enjoy collaborating with cross-functional teams to develop cohesive content ecosystems and deliver measurable results. My focus is on storytelling, brand equity, and scalable content strategies that align with business goals and resonate with diverse audiences.

Available to hire

Hi, I’m Stefi Sajan, a Dubai-based brand marketing professional specializing in content strategy, creative direction, and editorial writing. With 8+ years of experience building brand identities and leading integrated campaigns across retail, e-commerce, hospitality, and lifestyle sectors, I translate brand vision into compelling narratives that engage audiences and drive business growth.

I enjoy collaborating with cross-functional teams to develop cohesive content ecosystems and deliver measurable results. My focus is on storytelling, brand equity, and scalable content strategies that align with business goals and resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Independent Marketing & Brand Consultant at Self-Employed

September 1, 2025 - Present

Delivered end-to-end brand strategy and marketing support to clients across retail, hospitality, and lifestyle sectors; developed brand positioning frameworks, campaign concepts, and content strategies aligned with business objectives; produced high-impact assets and partnered with founders and leadership to launch initiatives.

Brand Marketing Manager

January 1, 2025 - August 1, 2025

Led brand strategy and integrated marketing for a portfolio of F&B concepts; shaped positioning, storytelling, and audience engagement; collaborated with creative, culinary, events, and operations teams to deliver cohesive brand narratives across touchpoints.

Senior Content & Brand Strategist at The Giving Movement

April 1, 2023 - May 1, 2024

Developed and owned the brand's tone-of-voice framework and brand bible; established editorial standards across channels; led content strategy across LinkedIn, social platforms, website, and campaign activations; launched storytelling and thought leadership initiatives.

Senior Content Associate at Namshi

June 1, 2021 - May 1, 2023

Developed and executed content strategies across fashion, beauty, and lifestyle categories; contributed to a 20% increase in content-driven leads in the beauty segment; established editorial governance and content standards; collaborated with marketing, merchandising, and e-commerce teams.

Assistant Editor at Ounass

January 1, 2019 - January 1, 2021

Produced luxury-focused editorial content and brand storytelling aligned with organizational objectives and customer engagement goals; developed campaign messaging and customer-facing communications; coordinated with marketing, creative, and e-commerce teams.

Junior Features Editor at ITP Media Group

June 1, 2018 - January 1, 2019

Wrote feature articles and interviews across fashion, beauty, lifestyle, and culture for print and digital audiences; managed social media content and audience engagement initiatives; supported events and partnerships.