I am a senior marketing and brand architect with more than 20 years of experience building and growing premium brands across automotive, technology, telecom and consumer electronics. I have held leadership roles within multinational organizations such as Audi Belgium (via D’ieteren), Whirlpool, Samsung, Dell and Intel, operating at the intersection of brand strategy, commercial performance and hands-on execution. As Head of Marketing for Audi Belgium, I was a member of the management team and led a multidisciplinary marketing organization with full P&L and budget responsibility. I have orchestrated large-scale, multi-channel brand and performance campaigns, delivered consistent topline growth across key brand KPIs, generated more than 25,000 qualified leads annually and helped drive Audi Belgium to an all-time-high market share. My experience spans brand positioning, demand generation, experiential marketing, digital performance, retail and dealer marketing, and agency leadership. Earlier in my career, I have build a deep expertise in B2B, B2C and B2B2C environments through senior roles at Whirlpool, Samsung and Dell, where i successfully launched new products and technologies, introduced CRM and lead-generation frameworks, and supported sales organizations with measurable commercial impact. I combine strategic thinking with a pragmatic, make-it-happen mindset and I am appreciated by peers and colleagues for translating complex brand and technology stories into clear, effective market propositions. Today, I work as a freelance marketing leader, supporting companies of all sizes in strengthening their marketing foundations, accelerating growth and improving execution across digital, brand, lead generation and events. In parallel, I am the founder of Muroprint, a visual branding venture that blends creativity with advanced wall-printing technology to create high-impact interior branding solutions. What sets me apart is my combination of board-level marketing leadership, operational execution, and commercial acumen — paired with a hands-on attitude, strong people leadership and a relentless focus on measurable results.

Stef Sleurs

I am a senior marketing and brand architect with more than 20 years of experience building and growing premium brands across automotive, technology, telecom and consumer electronics. I have held leadership roles within multinational organizations such as Audi Belgium (via D’ieteren), Whirlpool, Samsung, Dell and Intel, operating at the intersection of brand strategy, commercial performance and hands-on execution. As Head of Marketing for Audi Belgium, I was a member of the management team and led a multidisciplinary marketing organization with full P&L and budget responsibility. I have orchestrated large-scale, multi-channel brand and performance campaigns, delivered consistent topline growth across key brand KPIs, generated more than 25,000 qualified leads annually and helped drive Audi Belgium to an all-time-high market share. My experience spans brand positioning, demand generation, experiential marketing, digital performance, retail and dealer marketing, and agency leadership. Earlier in my career, I have build a deep expertise in B2B, B2C and B2B2C environments through senior roles at Whirlpool, Samsung and Dell, where i successfully launched new products and technologies, introduced CRM and lead-generation frameworks, and supported sales organizations with measurable commercial impact. I combine strategic thinking with a pragmatic, make-it-happen mindset and I am appreciated by peers and colleagues for translating complex brand and technology stories into clear, effective market propositions. Today, I work as a freelance marketing leader, supporting companies of all sizes in strengthening their marketing foundations, accelerating growth and improving execution across digital, brand, lead generation and events. In parallel, I am the founder of Muroprint, a visual branding venture that blends creativity with advanced wall-printing technology to create high-impact interior branding solutions. What sets me apart is my combination of board-level marketing leadership, operational execution, and commercial acumen — paired with a hands-on attitude, strong people leadership and a relentless focus on measurable results.

Available to hire

I am a senior marketing and brand architect with more than 20 years of experience building and growing premium brands across automotive, technology, telecom and consumer electronics. I have held leadership roles within multinational organizations such as Audi Belgium (via D’ieteren), Whirlpool, Samsung, Dell and Intel, operating at the intersection of brand strategy, commercial performance and hands-on execution.
As Head of Marketing for Audi Belgium, I was a member of the management team and led a multidisciplinary marketing organization with full P&L and budget responsibility. I have orchestrated large-scale, multi-channel brand and performance campaigns, delivered consistent topline growth across key brand KPIs, generated more than 25,000 qualified leads annually and helped drive Audi Belgium to an all-time-high market share. My experience spans brand positioning, demand generation, experiential marketing, digital performance, retail and dealer marketing, and agency leadership.
Earlier in my career, I have build a deep expertise in B2B, B2C and B2B2C environments through senior roles at Whirlpool, Samsung and Dell, where i successfully launched new products and technologies, introduced CRM and lead-generation frameworks, and supported sales organizations with measurable commercial impact. I combine strategic thinking with a pragmatic, make-it-happen mindset and I am appreciated by peers and colleagues for translating complex brand and technology stories into clear, effective market propositions.
Today, I work as a freelance marketing leader, supporting companies of all sizes in strengthening their marketing foundations, accelerating growth and improving execution across digital, brand, lead generation and events. In parallel, I am the founder of Muroprint, a visual branding venture that blends creativity with advanced wall-printing technology to create high-impact interior branding solutions.
What sets me apart is my combination of board-level marketing leadership, operational execution, and commercial acumen — paired with a hands-on attitude, strong people leadership and a relentless focus on measurable results.

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Language

Dutch
Fluent
English
Advanced
French
Advanced

Work Experience

Head of Marketing at Audi Belgium
October 1, 2018 - June 1, 2024
Led marketing for Audi Belgium, including multi-channel on- and offline campaigns, ROI & P&L responsibility, and a team of 6 direct reports. Set up and followed 4–5 major promotional/tactical campaigns per year, represented Belgium in management and external events, and led publishing/digitalization of catalog content for the Audi Belgium brand.
Head of Marketing Belux at Whirlpool Corporation
September 1, 2017 - October 1, 2018
Marketing lead for Whirlpool Group in Belgium/Luxembourg (Belux); led Batibouw participation; set up omni-channel marketing plans for Whirlpool, Bauknecht and Indesit; digitalization/publishing of appliance catalogs; involvement in Batibouw events; part of Whirlpool Belgium management team.
Senior Trade Marketeer Buying Groups & Kitchen Retail at Whirlpool Corporation
May 1, 2016 - September 1, 2017
Marketing development and collaboration with key kitchen retailers and buying groups; created and followed retailer-specific marketing plans; generated leads and drove sales for kitchen retailers across Whirlpool Group brands.
Channel Account Manager at Samsung Electronics Belgium
May 1, 2005 - May 1, 2006
Managed channel accounts within Samsung Electronics Belgium; supported major IT and consumer electronics resellers; responsibilities included channel marketing planning and coordination within the Mobile division (tablets/notebooks) and related campaigns.
Marketing Manager Notebook at Samsung Electronics Belgium
August 1, 2012 - January 1, 2014
Marketing management for notebook/mobile products within the Mobile division; led campaigns, budgets, and go-to-market planning; contributed to the launch of new tablet ranges and related marketing efforts.
Client Solutions Marketing Manager at Dell Belgium
May 1, 2006 - August 1, 2011
Client Solutions Marketing Manager; sold IT solutions to B2B customers in Belgium and Luxembourg; channel marketing; focus on notebook and enterprise solutions; collaboration with sales and partners.
Owner at Muroprint
August 1, 2025 - Present
Muroprint is a self-developed visual branding service using advanced wall-printing technology to create high-quality prints directly onto surfaces. Combines creativity with precision technology to deliver lasting visual impact for offices, retail spaces, and interior environments.

Education

Master in Communication Science at Vrije Universiteit Brussel
January 1, 1996 - January 1, 2002

Qualifications

Master in Communication Science
January 11, 2030 - January 20, 2026

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Wholesale & Distribution