I am a senior marketing and brand architect with more than 20 years of experience building and growing premium brands across automotive, technology, telecom and consumer electronics. I have held leadership roles within multinational organizations such as Audi Belgium (via D’ieteren), Whirlpool, Samsung, Dell and Intel, operating at the intersection of brand strategy, commercial performance and hands-on execution.
As Head of Marketing for Audi Belgium, I was a member of the management team and led a multidisciplinary marketing organization with full P&L and budget responsibility. I have orchestrated large-scale, multi-channel brand and performance campaigns, delivered consistent topline growth across key brand KPIs, generated more than 25,000 qualified leads annually and helped drive Audi Belgium to an all-time-high market share. My experience spans brand positioning, demand generation, experiential marketing, digital performance, retail and dealer marketing, and agency leadership.
Earlier in my career, I have build a deep expertise in B2B, B2C and B2B2C environments through senior roles at Whirlpool, Samsung and Dell, where i successfully launched new products and technologies, introduced CRM and lead-generation frameworks, and supported sales organizations with measurable commercial impact. I combine strategic thinking with a pragmatic, make-it-happen mindset and I am appreciated by peers and colleagues for translating complex brand and technology stories into clear, effective market propositions.
Today, I work as a freelance marketing leader, supporting companies of all sizes in strengthening their marketing foundations, accelerating growth and improving execution across digital, brand, lead generation and events. In parallel, I am the founder of Muroprint, a visual branding venture that blends creativity with advanced wall-printing technology to create high-impact interior branding solutions.
What sets me apart is my combination of board-level marketing leadership, operational execution, and commercial acumen — paired with a hands-on attitude, strong people leadership and a relentless focus on measurable results.
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