Analyze and transform big data and numerical data into actionable insights:
Generating competitors analysis to identify market opportunities. Developing
actionable strategies, measurement plans and KPIs to generates income and
profit to the organization. Monitoring digital media advertising campaigns and ecommerce
performance to make optimizations. Preparing post analysis reports
and dashboards with new recommendations based in the learnings. Managing
database with CRM platforms. Working with the planning department designing
and analyzing surveys and social listening to understand consumers and plan
new effective strategies. Engaging with others departments to deliver datadriven
creative problem solutions with clear and accurate ideas. Actively
participate in monthly meetings to discuss campaigns execution results and
align with clients needs for next campaigns. Brands I worked with: Walmart,
L’Oreal, Maybelline, Garnier, Planet Fitness, Puma Energy, Medalla, etc.

Plan , implement and analyze market research, first and third-party data, and
analytics to design well-informed strategies. Generate digital campaigns to
promote products and/or service’s value, strengthen brand loyalty and increase
sales.

Gather and analyze data to provide timely actionable insights before, during and
after marketing strategy; plans and efforts considering competitive landscape,
market, customer data and trends. Develop and implement comprehensive
marketing plans to contribute to business objectives, while capitalizing on
customer analytics. Align products and services with customer’s preferences.
Deliver results in compliance with business goals while being effective and
efficient analyzing efforts outcome and optimizing campaigns. Develop monthly
or as per needed reports, dashboards and presentations to monitor and optimize
efforts. Assure data integrity and quality. Effective budget management while
looking for efficiencies. Proactively connect, communicate, and involve relevant
parties (Business Units and Support Units) in the development, implementation,
and results of initiatives. Constantly seek new media opportunities that are in
alignment to corporate strategy and Businesses Objectives. The objective is to
be in the lookout for new opportunities and

A rebranding was carried out, including the creation of a brand book, ideal customer analysis, competitor analysis, current content audit, content plan, creation of social media content, and digital ads. This also included the launch of an e-commerce platform.

I worked on branding through a brand book, competitor analysis, digital visibility, and the launch of an online training app.