Available to hire
I am an experienced influencer marketing professional with a proven track record of developing robust influencer and user-generated content strategies that generate millions of views and drive brand growth on social media. I excel in negotiation tactics, maintaining premium content quality with optimized costs, and building positive relationships with clients, talent managers, influencers, and major media platforms.
I am highly organized with strong research, budgeting, and project management skills, thriving in fast-paced, dynamic environments. I am passionate about mentoring emerging professionals, sharing real-world insights, and educating teams on social media trends and influencer marketing best practices, ensuring continued growth and efficiency in digital marketing strategies.
Experience Level
Work Experience
Senior Manager, Influencer Strategy at Harbinger Communications
January 1, 2024 - PresentManages and executes North American VIP influencer and celebrity partnerships, collaborating with celebrities such as Anna Cathcart, Boman Martinez-Reid, and Milo Manheim. Edits influencer content to optimize paid video performance. Trains and manages interns and account teams on influencer programs. Develops and implements influencer processes and strategies to improve efficiencies and optimize content for organic and paid performance. Consults on influencer, UGC, and social strategies including channel strategy, briefs, content pillars, and reporting. Manages relationships with platforms and tools such as Traackr, CreatorIQ, TikTok, Meta, Pinterest, YouTube, and Snap. Supports new business development to grow Harbinger's influencer marketing and social media business.
Manager, Influencer Strategy at Harbinger Communications
January 1, 2024 - July 12, 2025Increased Aveeno’s year-over-year influencer video views by over 70 million in 2024. Grew Lubriderm’s TikTok channel to become one of the top-followed accounts within the Kenvue portfolio. Developed cross-platform influencer and celebrity strategies across beauty, CPG food, and agriculture clients, identifying content angles, campaign objectives, partners, and KPIs. Led day-to-day account management activities including client communication, delegation, budget management, and reporting. Provided counsel and final approvals on influencer campaigns. Trained clients and internal teams on social media trends and influencer marketing best practices.
Communications Specialist at Mark Anthony Group
January 1, 2024 - July 12, 2025Managed end-to-end execution of earned and paid influencer programs, events, and media relations strategies. Pitched media weekly, securing monthly coverage in publications such as The Globe & Mail, SHARP Magazine, and VTA Daily. Managed over 50 paid and earned influencer campaigns garnering 71 million organic impressions over two years. Collaborated with demand planning, portfolio managers, and retail teams to align PR strategies with business growth. Developed comprehensive content calendars, project timelines, and campaign schedules supporting PR initiatives.
Account Associate at Talk Shop Media
January 1, 2022 - July 12, 2025Supported consumer, health, and technology clients in PR and influencer initiatives to meet monthly KPIs. Managed various aspects of client programs including research, paid partnerships, product seeding, media relations, thought leadership, and reporting. Executed SEO-oriented digital campaigns across multiple social platforms. Wrote communications materials such as speeches, social content, press releases, fact sheets, and op-eds. Partnered with Angus Reid to develop data reports guiding client media outreach. Proactively maintained influencer and media lists with an always-on strategy.
Human Resources Assistant at Sault Area Hospital
January 1, 2021 - July 12, 2025Supported workforce planning for 300+ employees across four unions, ensuring compliance with labor laws and collective agreements. Assisted managers with weekly schedule updates for payroll purposes. Maintained communication channels related to labor relations and projects. Drafted key messaging and speeches for stakeholder meetings. Simplified complex business updates for clear communication. Played active roles in hospital projects including the organization's ONE Initiative rollout. Represented the organization in grievance meetings, working toward win-win solutions.
Senior Manager, Influencer Strategy at Harbinger Communications
January 1, 2024 - PresentImplemented and oversaw strategic negotiation tactics securing 45% cost savings on campaigns achieving content CPMs below $80 while maintaining premium content quality. Edited influencer videos to optimize content for paid performance. Managed North American VIP influencer and celebrity partnerships with talents such as Anna Cathcart, Boman Martinez-Reid, and Milo Manheim. Developed and implemented account influencer processes and strategies for building efficiencies and optimized content for organic and paid performance. Consulted on influencer, UGC, and social strategies including channel strategy, partner approach, briefs, content pillars, CTAs, guidance on IA T collaboration, and reporting. Trained and managed interns, account coordinators, account executives, account managers, and client service managers on influencer programs. Maintained relationships with Traackr, CreatorIQ, TikTok, Meta, Pinterest, YouTube, and Snap. Supported new business leads to grow influencer marketing and
Manager, Influencer Strategy at Harbinger Communications
December 31, 2024 - August 24, 2025Increased Aveeno influencer video views by over 70 million YoY (2023-2024). Grew Lubriderm's TikTok channel to be one of the top-followed accounts in the Kenvue portfolio in 2024. Developed cross-platform influencer and celebrity strategies across beauty, CPG food, and agriculture clients by identifying content angles, campaign objectives, partners, and KPIs. Led day-to-day account management activities including client communication, delegation, budget management, and review reporting. Provided counsel and review of influencer campaigns, acting as the final approver of influencer collateral. Trained and educated clients and internal teams on social media trends, updates, and influencer marketing best practices.
Mentor at Lumentor
January 1, 2025 - PresentSupport students and early-career professionals by sharing insights and real-world advice in a safe, vetted, and unbiased space. Educate mentees about Public Relations and Influencer Marketing. Conduct mock interviews and provide real-time feedback to help mentees build confidence as they prepare to enter the workforce.
Communications Specialist at Mark Anthony Group Communications
December 31, 2024 - August 24, 2025Managed end-to-end execution of earned and paid influencer programs, events, and media relations strategies. Managed over 50 paid and earned influencer campaigns yielding 71 million organic impressions within two years. Collaborated cross-functionally with Demand Planning, Portfolio Managers, and Retail/Consignment teams to ensure PR strategies supported business growth. Developed comprehensive content/pitch calendars, project timelines, and campaign calendars supporting PR initiatives.
Account Associate at Talk Shop Media
December 31, 2022 - August 24, 2025Supported consumer, health, and technology clients in PR and influencer initiatives to achieve monthly KPIs. Managed multiple facets of client programs including research and angle development, paid partnerships, product seeding, media relations, thought leadership, and reporting. Executed SEO-oriented digital campaigns managing day-to-day content and campaign activities across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Twitter. Authored compelling communications materials including speeches, social content, press releases, fact sheets, op-eds, and pitches showcasing clients' impact. Partnered with Angus Reid on data reports helping clients collect valuable data for news cycles. Proactively managed influencer and media lists through an always-on strategy.
Human Resources Assistant at Sault Area Hospital
December 31, 2021 - August 24, 2025Ensured communication channels remained updated on labor relations and projects. Drafted key messaging and speeches for stakeholders for town halls and organization-wide meetings. Translated complex business updates into clear, concise formats. Supported Workforce Planning with staff scheduling for over 300 employees across four unions ensuring adherence to Employment Standards Act and applicable collective agreements. Played an active role in planning and implementing hospital-wide projects including the rollout of the ONE initiative. Represented the organization in grievance meetings working with employees and unions to seek win-win solutions.
Education
Postgraduate Certificate at Seneca College
January 1, 2021 - December 31, 2021Bachelor of Arts at Algoma University
January 1, 2013 - December 31, 2016Postgraduate Certificate, Public Relations and Corporate Communications at Seneca College
January 11, 2030 - August 24, 2025Bachelor of Arts, Psychology at Algoma University
January 11, 2030 - August 24, 2025Qualifications
Women in Influencer Marketing Certificate
January 11, 2030 - August 24, 2025Hootsuite Platform Certification
January 11, 2030 - August 24, 2025Google Analytics Certificate
January 11, 2030 - August 24, 2025Industry Experience
Media & Entertainment, Consumer Goods, Agriculture & Mining, Healthcare, Professional Services, Education
Experience Level
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