Music producer, composer & sonic branding specialist helping brands and artists find the sound that fits. Steve has spent 30+ years in studios, on stages and in meeting rooms, shaping sound for artists, brands and broadcasters. He runs Never Square Music, where he helps brands and artists find the sound that actually fits — not the trendy one. Along the way, he became a certified sound meditation guide and now designs immersive sound journeys when he’s not producing soundtracks or records. Believes sound is strategy, emotion and identity rolled into one – and a portal to presence.…

Steve Johnsen

Music producer, composer & sonic branding specialist helping brands and artists find the sound that fits. Steve has spent 30+ years in studios, on stages and in meeting rooms, shaping sound for artists, brands and broadcasters. He runs Never Square Music, where he helps brands and artists find the sound that actually fits — not the trendy one. Along the way, he became a certified sound meditation guide and now designs immersive sound journeys when he’s not producing soundtracks or records. Believes sound is strategy, emotion and identity rolled into one – and a portal to presence.…

Available to hire

Music producer, composer & sonic branding specialist helping brands and artists find the sound that fits.

Steve has spent 30+ years in studios, on stages and in meeting rooms, shaping sound for artists, brands and broadcasters. He runs Never Square Music, where he helps brands and artists find the sound that actually fits — not the trendy one. Along the way, he became a certified sound meditation guide and now designs immersive sound journeys when he’s not producing soundtracks or records. Believes sound is strategy, emotion and identity rolled into one – and a portal to presence.

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Skills

Experience Level

Language

Dutch
Fluent
English
Fluent

Work Experience

Founder, Executive Music Producer at Never Square Music
October 1, 2022 - Present
Founder of the Amsterdam-based studio; focuses on music production, sonic branding, and helping artists and brands discover resonant sounds.
Executive Producer at Antfood
April 1, 2018 - November 1, 2019
Executive Producer at Antfood in Amsterdam; helped build and establish the European business.
Music Producer at Sizzer
January 1, 2020 - April 1, 2020
Freelance music producer at Sizzer Amsterdam; produced music for advertising and media.
Music Producer at MassiveMusic
January 1, 2005 - January 1, 2011
Produced hundreds of music scores for advertising, broadcast, film and digital.
Head of Communications & Marketing at MassiveMusic
October 1, 2011 - October 1, 2017
Led brand management, re-positioning strategy, creative development, digital strategy, social media tactics, PR, publicity and event productions.
Co-Founder at The Listening Space
October 1, 2025 - Present
Co-founded The Listening Space, a platform for deep listening experiences, immersive sound journeys and retreats.

Education

Advanced Diploma – Music Production & Sound Engineering at Abbey Road Institute
January 1, 2020 - January 1, 2022
Sound Meditation & Facilitation at Sound Sanctuary Academy
January 1, 2024 - January 1, 2025

Qualifications

ADCN Awards - Silver Lamp for Craft: Sound Design
April 19, 2018 - April 19, 2018

Industry Experience

Media & Entertainment, Professional Services
    paper ASICS ‘Gel-Nimbus25' launch campaign

    Sound design, audio post-production and final mix for the ASICS Gel-Nimbus 25 reveal video, translating motion and material into a dynamic, performance-driven sonic experience.

    Client: ASICS Corporation
    Agency, Design & Production: Rōnin Amsterdam
    Animation partner: PlusOne
    Music & Sound: Never Square Music
    Composition & Sound Design: Steve Johnsen
    Executive Producer: Mandy Kruisselbrink

    paper BBC NL Sonic Branding & Idents 2025

    A distinctive new sonic identity for the rebranded BBC NL channel (formerly BBC First), designed to sit seamlessly alongside its new visual world and content direction. From quirky and surprising to calm and effortless, each ident reflects a different facet of the BBC NL and BBC NL+ brands. Our work spanned from sonic strategy and concept development to composition, production and delivery of all idents and sonic branding elements.