A freelance creative director and senior writer working with some of the world’s biggest brands.…

Steve O'Rourke

A freelance creative director and senior writer working with some of the world’s biggest brands.…

Available to hire

A freelance creative director and senior writer working with some of the world’s biggest brands.

Language

English
Fluent

Work Experience

Content Lead / Creative Director at Monks (formerly Firewood)
January 2, 2024 - September 30, 2025
Leading content strategy and creative direction for a diverse client roster; overseeing multi-disciplinary teams, ensuring timely delivery, and aligning thought leadership with client objectives. Collaborated with internal and external stakeholders to elevate brand storytelling and content quality.
Associate Creative Director at Monks (formerly Firewood)
September 2, 2021 - December 31, 2023
Guided creative direction and resourcing, overseeing multiple teams and ensuring top-tier output for high-profile clients 2021–2023.
Senior Copywriter at Monks at Monks (formerly Firewood)
March 1, 2019 - September 1, 2021
Led copy development for large campaigns for Google and LinkedIn, as well as mentoring junior writers and elevating content quality.
Copywriter at Firewood
May 14, 2018 - February 28, 2019
Developed persuasive copy across campaigns and channels for clients such as Google, LinkedIn, and Salesforce, contributing to the agency’s creative output.
Creative copywriter & Sports Journalist at Journal Media
August 25, 2011 - May 1, 2018
Produced creative copy Journal Media's internal ad offerings as well as creating bespoke external campaigns for select clients. Additionally, I worked as a sports writer covering events such as the Super Bowl, Champion League, and more.
Journalist & Copywriter at Freelance
October 1, 2009 - August 19, 2011
Copywriting for various brands in the drinks, sports, entertainment, and FMCG industries, as well as contributing journalistic features to ESPN, the Irish Independent, and more.
Communications & Investor Services Manager at August Property Services
September 1, 2004 - September 16, 2009
Managed communications and investor services; helped develop the concept of collective/co-operative commercial property investment; led marketing and customer relations.

Education

M.A. in Journalism at Independent Colleges, Dublin
September 1, 2009 - September 1, 2010
B.B.S in Marketing & Languages at Technological University Dublin
September 1, 2000 - May 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Telecommunications, Non-Profit Organization, Other
    uniE608 SailGP British Cinema Campaign
    For SailGP, a global racing brand, I acted as CreativeDirector and conceived, wrote, and storyboarded an advert that targeted sports fans watching the F1 movie staring Brad Pitt. Sebastian Vettel is an owner of the Germany SailGP team, but is best known as a multiple times F1 world champion. We used his connection to both sports to land that SailGP is as exciting, if not more so, than F1. This advert only played in cinemas ahead of the F1 movie. A German version was also made for Vettel's home audience.…
    uniE621 LinkedIn's Global Talent Trends
    Each year, LinkedIn’s Global Talent Trends report provides data-driven insights into the changing world of work. As creative director for this project, my role was to ensure the Monks team crafted compelling narratives from huge swathes of data. We then weaved those local insights— across seven regional markets —into the overall global narrative. In 2024 this involved the production of hundreds of assets, in multiple languages, some of which you can see here: https://www.twine.net/signin…
    uniE621 Think With Google
    For over six months, I served as acting editor on Think With Google Northern Europe, on secondment from Monks. During this time, I was tasked with sourcing, researching, interviewing, and writing compelling B2B success stories, with a view to encouraging more businesses to use an array of Google Ads products. You can read one here: https://www.twine.net/signin…
    uniE621 Rockshore Social Playbook (Diageo)
    Sometimes big brands with big budgets can struggle with social. As a client once said to me, you give a marketer the budget for a tv ad, they will make a tv ad. Over the course of my work with Diageo, the team and I developed a social-first playbook to turn the Rockshore’s summer campaign into a real-time brand experience; agile, always-on, and made to move with fans. Here's how we brought it to life: https://www.instagram.com/p/C76zcL-NivB/…

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