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I'm Steve Tolo, a B2B SaaS Growth Marketing specialist with 8+ years scaling user acquisition and revenue for tech companies. I excel in end-to-end growth strategy, multi-channel paid campaigns (Google, Meta, LinkedIn), and lifecycle optimization. I'm passionate about data-driven experimentation, PLG collaboration, and AI-native environments. I thrive in cross-functional teams, turning product insights into growth experiments and measurable revenue impact.…I'm Steve Tolo, a B2B SaaS Growth Marketing specialist with 8+ years scaling user acquisition and revenue for tech companies. I excel in end-to-end growth strategy, multi-channel paid campaigns (Google, Meta, LinkedIn), and lifecycle optimization. I'm passionate about data-driven experimentation, PLG collaboration, and AI-native environments. I thrive in cross-functional teams, turning product insights into growth experiments and measurable revenue impact.

Steve Tolo

Growth Marketer, Marketing Strategist, Digital Marketer, +5

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I'm Steve Tolo, a B2B SaaS Growth Marketing specialist with 8+ years scaling user acquisition and revenue for tech companies. I excel in end-to-end growth strategy, multi-channel paid campaigns (Google, Meta, LinkedIn), and lifecycle optimization. I'm passionate about data-driven experimentation, PLG collaboration, and AI-native environments. I thrive in cross-functional teams, turning product insights into growth experiments and measurable revenue impact.…I'm Steve Tolo, a B2B SaaS Growth Marketing specialist with 8+ years scaling user acquisition and revenue for tech companies. I excel in end-to-end growth strategy, multi-channel paid campaigns (Google, Meta, LinkedIn), and lifecycle optimization. I'm passionate about data-driven experimentation, PLG collaboration, and AI-native environments. I thrive in cross-functional teams, turning product insights into growth experiments and measurable revenue impact.

Available to hire

I’m Steve Tolo, a B2B SaaS Growth Marketing specialist with 8+ years scaling user acquisition and revenue for tech companies. I excel in end-to-end growth strategy, multi-channel paid campaigns (Google, Meta, LinkedIn), and lifecycle optimization.

I’m passionate about data-driven experimentation, PLG collaboration, and AI-native environments. I thrive in cross-functional teams, turning product insights into growth experiments and measurable revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Norwegian

Advanced

Spanish; Castilian

Intermediate

Work Experience

Growth Marketing Consultant at Freelance (Oslo/Paris)

December 31, 2025 - October 8, 2025

Led multi-channel growth campaigns for B2B SaaS and ecommerce brands; built acquisition funnels, generated pipeline and revenue; employed data-driven experimentation and lifecycle optimization across Google, LinkedIn and Meta campaigns.

Digital Marketing Consultant at Xeneta

December 31, 2023 - October 8, 2025

Scaled B2B campaigns, managed €500K+ annual ad spend, built multi-channel acquisition funnels, produced technical content (white papers, case studies, webinars); achieved strong ROAS via LinkedIn Ads and Google Ads; improved lead quality.

Marketing Manager at Visoid

January 1, 2025 - Present

Led cross-channel marketing initiatives and Google Ads optimization; contributed to subscriber growth and platform engagement; collaborated with product and sales to align messaging with customer pain points.

Head of Digital Marketing at King Sway Group SAS

December 31, 2018 - October 8, 2025

Spearheaded Meta Ads campaigns for Herz France; drove traffic and lead generation for Hertz Rental Car and partner brands; delivered strong ROAS and brand growth.

Social Media Manager at Jelly Smack

December 31, 2020 - October 8, 2025

Managed social media content and engagement for football-focused content (Oh My Goal and related properties); contributed to audience growth and engagement metrics.

Marketing Manager at Visoid

January 1, 2025 - Present

Led marketing initiatives in Oslo, improving Google Ads performance and driving revenue growth. Managed cross-functional clhab and collaborated with product and sales to align go-to-market strategies.

Growth Marketing Consultant at Freelance

December 31, 2025 - October 8, 2025

Developed end-to-end growth strategies for B2B SaaS clients. Executed multi-channel paid campaigns (Google, Meta, LinkedIn) and lifecycle optimization to generate pipeline and ROAS improvements.

Digital Marketing Consultant at Freelance

January 1, 2023 - October 8, 2025

Built and optimized multi-channel acquisition funnels for SaaS, e-commerce, and direct-to-consumer brands. Conducted A/B testing, content creation, and revenue growth initiatives; managed €500K+ annual ad spend.

Social Media Manager at Jelly Smack

December 31, 2019 - October 8, 2025

Created social video content and drove engagement for brands like Oh My Goal, achieving high reach and follower growth on multiple platforms.

Head of Digital Marketing at King's Way Group SAS

December 31, 2017 - October 8, 2025

Led paid media campaigns and digital marketing efforts for multiple brands, delivering strong ROAS and growth across markets.

Customer Success Manager at ACT I CAL LSITE LL

December 31, 2017 - October 8, 2025

Supported customers, guided users, and helped reduce issues by proactively addressing root causes and maintaining service levels.

Marketing Manager at Visoid

January 1, 2021 - October 8, 2025

Led digital marketing, improving Google Ads conversion rate and driving growth with 7,160 sign-ups, a 9.71 NOK cost per conversion, 25.1% subscriber growth, 41.8% engagement increase, 30,847 Instagram views and 3,608 new followers.

Digital Marketing Consultant at Freelance (Oslo-Paris)

January 1, 2023 - October 8, 2025

Managed €500K+ annual ad spend; built and optimised multi-channel acquisition funnels for SaaS, e-commerce and D2C brands; conducted A/B tests improving CTR by 15% and reducing CAC by 30%; cross-functional collaboration with product to align messaging.

Growth Marketing Consultant at Freelance (Paris / Oslo)

January 1, 2023 - Present

Delivered end-to-end growth strategy for B2B SaaS; ran multi-channel campaigns (Google, Meta, LinkedIn); lifecycle optimization; data-driven experimentation; AI-native environments; achieved 3x ROAS and generated revenue pipeline.

Head of Digital Marketing at Kingsway Group SAS

January 1, 2015 - Present

Spearheaded Meta Ads campaigns for Herz France; achieved 5x ROAS; led campaigns for Herz Rental Car and WAA Ultra; drove traffic and lead generation.