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Seasoned digital specialist, with over 20 years of diverse experience in both private and public sectors. Passionate in transferring acquired skills through engaging training. Proficient in project management, digital marketing and Martech. Proven track record of driving innovation and enhancing the customer experience through data-driven strategies.…

Stephen Tong Terne Hui

Digital Marketer, UX Designer, Project Manager, +3

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Seasoned digital specialist, with over 20 years of diverse experience in both private and public sectors. Passionate in transferring acquired skills through engaging training. Proficient in project management, digital marketing and Martech. Proven track record of driving innovation and enhancing the customer experience through data-driven strategies.…

Available to hire

Seasoned digital specialist, with over 20 years of diverse experience in both private and public sectors. Passionate in transferring acquired skills through engaging training. Proficient in project management, digital marketing and Martech. Proven track record of driving innovation and enhancing the customer experience through data-driven strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director / Trainer at The Web Fabric

January 1, 2025 - Present

Providing quality digital services and training customized for small and medium enterprises (SMEs). As a lean, agile team, we adapt to industry trends, proactively addressing business pain points and unlocking real value for our clients.

Senior Manager, Digital Marketing at Manulife (Singapore)

January 1, 2021 - January 1, 2025

Managing Web and MarTech initiatives within the Digital Marketing team; training agents on digital initiatives at kickoff events; sharing updates on Google, Marketo, Salesforce; Web Product Owner for the Manulife SG corporate website; UX/UI analysis to enhance customer journey; guiding MarTech strategy and ongoing tool updates; leading lead generation campaigns and supporting agent ecosystems with digital tools.

Unit Head, Marketing & Digital at Singapore Institute of Technology

January 1, 2017 - January 1, 2021

Strategising and managing digital marketing and data initiatives for SIT’s continuing education courses; building and expanding a digital/data analytics team; developing Learning Credits policy and marketing schemes for SIT alumni (~12,000+); coordinating digital campaigns with segmentation and A/B testing; CRM centralisation and automation; data visualization dashboards for self-serve reporting; pioneering digital learning sandbox for expanded product reach.

Manager, Web Technologies & Standards at Government Technology Agency of Singapore (GovTech)

January 1, 2014 - January 1, 2017

Web Interface Standards development, focus group discussions, and implementation of standards across government agency websites; led knowledge sharing on SEO and Google Ads to Product Management; WOG Application Analytics (WOGAA) project management and onboarding; onboarding 70+ agencies; built and onboarded Ask Jaime chatbot; organized Mobile Community of Practice campaigns.

Manager, Information Sales & Operations at Accounting and Corporate Regulatory Authority (ACRA)

January 1, 2012 - January 1, 2014

Managed iShop portal and sales of digital products; trained staff and visiting students on portal developments; enhanced workflows to improve web UX; transitioned BizFile+ from requirements to implementation enabling higher self-serve; implemented QlikView analytics for sales data visualization.

Manager, Technical Marketing at Razer (Asia-Pacific) Pte Ltd

January 1, 2011 - January 1, 2012

Developed marketing plans with product marketing and web teams; handling global localisation and technical writing projects; established localisation processes, achieving 70% localisation cost savings and 40% time savings due to SOPs.

Technical Writer at Razer (Asia-Pacific) Pte Ltd

January 1, 2010 - January 1, 2010

Set up organisational localisation and technical writing processes; contributed to global product documentation.

IT Project Manager at Singapore Airlines

January 1, 2007 - January 1, 2009

Project Leader of the Document Management System (DMS) project for >200 users; conducted DMS training for IT division; handled application planning, UATs, and test cases; supported workflow optimization.

Writer, Personal Technology at CNET Networks Pte Ltd

January 1, 2004 - January 1, 2005

Reviewed and reported on gadgets; liaised with marketers/product managers; managed web content on CNET Asia’s hardware channels and drove web traffic.